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Data visualization

Share your best tips and tricks about data visualization, and ask the community for help. Discuss Looker Studio and PowerBI related topics.

  • 33 Topics
  • 37 Replies
33 Topics
jack_bitcon
jack_bitconSupermetrics Team
posted in Data visualization
Any PowerBI super-users here?

Looking to start a discussion with the community to exchange knowledge and best practices around PowerBI! Using Supermetrics in combination with the PowerBI platform enables a large variety of insights and visualization capabilities, especially when utilizing the transformation functions each has to offer! See below for some of our favorite features within each platform for transforming data  -  Some transformations are better done in Supermetrics...UNION data blending: While a union is relatively simple to perform utilizing the native capabilities of PowerBI, Supermetrics offers an additional layer of flexibility at the individual field level when mapping data sources together, making custom use cases and workflows much easier and more scalable.  Custom Fields: The ability to transform individual data points into new metrics and dimensions isn’t unique to Supermetrics. However, the simple UI makes it straightforward for non-technical marketers to transform individual data points. Addi

400
jack_bitcon
5 months ago
Mariia
MariiaCommunity Moderator
posted in Data visualization
Data visualization resources 💡

Sure, marketing data is important — but how you present your data is what makes it shine! ✨Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest and understand.Here’s a roundup of our best data visualization resources to help you really tell the story of your data! 📖 Read: ‘How to build an ecommerce dashboard in Google Data Studio’.  📖 Read: ‘Data visualization for marketers: 6 steps to present data visually’.   📹 Watch: ‘Data visualization in Looker Studio: Better dashboards with Supermetrics Charts’:  

904
dataviz
6 months ago
EpicLarrySE
EpicLarrySESupermetrics Team
posted in Data visualization
Navigating the End of Tableau’s Web Data Connector 2.0: A New Era of Data Integration

 To all my Tableau enthusiasts out there, with the depreciation and eventual end of life for Tableau’s Web Data Connector 2.0 (WDC 2.0), a significant question arises: how will you get data directly into Tableau for analysis now? Let’s take a moment to explore this and consider some future-proof solutions.A Brief HistorySupermetrics effectively leveraged Tableau’s Web Data Connector to facilitate seamless data integration into Tableau Desktop. By generating an endpoint in JSON through the Supermetrics API product, users could simply copy and paste this into Tableau’s WDC, enabling quick data access. However, this method had its limitations, including the lack of cloud deployment capabilities and the need for Tableau Server administrators to perform command line routines.With WDC 2.0 being phased out by 2025, it's crucial to rethink and reconfigure our data workflows.Moving ForwardSo, how will Tableau users adapt to this change? Fortunately, there are robust alternatives that not only m

610
EpicLarrySE
6 months ago
dataviz
datavizCommunity Moderator
published in Data visualization
Looker Studio: new options for native tables

Another new feature appeared in Looker Studio. It's now possible to limit the number of items in a table. In addition, it's possible to aggregate the values of all remaining rows into one row called "Others". With these new options, you can create nicer tables. 🤩New options in the data panel for Looker Studio tables 

521
dataviz
6 months ago
dataviz
datavizCommunity Moderator
published in Data visualization
Learn to choose the right chart with "Practical Charts"

One of the most frequently asked questions about data visualization is, "What chart should I use for...?" Simple answers often fall short, but there's an excellent book that goes much deeper and teaches you to ask the right questions.This book, written by Nick Desbarats, has garnered much attention since its release last year. What sets it apart is its approach to data visualization and charts. Instead of offering simple rules, the book teaches you to carefully consider the message you must convey.Filled with helpful decision charts and packed with great illustrations, this book is full of valuable insights. Rarely have I agreed so much with a book about data visualization. If your day-to-day work involves dashboarding, you should definitely get a copy. A decision guide from the book “Practical Charts” 

230
dataviz
6 months ago
Dawson P Evans
Dawson P EvansSupermetrics Team
asked in Data visualization
Conversion APIs with the Deprecation of Third Party Cookies

Hi everyone, reaching out with the looming knowledge of the deprecation of third party cookies happening soon. What is Supermetrics doing in relation to conversion APIs to combat that?

330
Dawson P Evans
6 months ago
Mariia
MariiaCommunity Moderator
posted in Data visualization
How to pick the right chart? 📊

You can use more than 30 charts in Looker Studio. But which type of chart will tell your story the best? 🤔 Choosing the wrong chart can confuse or even lead viewers to the wrong interpretation of the data. We’ll help you nail the art of data visualization.Instead of thinking about the type of chart, we recommend asking yourself what you need to see. For example, do you want to compare values, show an evolution, or show targets?Here’s a selection process that we recommend to follow:Define your precise question → What columns could answer the question? Select relevant metrics and dimensions → Inspect your data and check our documentation, if needed. Create a story → What is the date range? What is the data granularity? Decide if you need multiple angles for a complete answer → Do you need a subset of columns for a chart? Pick the one that fits best.Keep this process in mind, and you’ll nail the art of data visualization! 🎨 

281
Ilkka Sarkio
6 months ago
Mariia
MariiaCommunity Moderator
posted in Data visualization
Channel mix dashboard template

While pulling data from single channels into your dashboard helps you to stay on top of one channel performance, the real power of your Supermetrics license comes with reporting data from multiple channels.Here's a paid channel mix dashboard template that will help you evaluate your allocation of marketing resources across different channels and understand the best possible mix of channels to maximize your return on investment (ROI).   Get the paid channel mix reporting template » With this template, you’ll have:A side-by-side comparison of the overall performance of each channel during a specific period.  Traffic volume, conversion rates, cost per acquisition, and/or return on ad spend for each channel.  Campaign performance per channel.Happy reporting! 😊

600
Mariia
6 months ago
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