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Walmart Connect (Display) and Walmart Connect (Search) available for early access!News

We are excited to announce the launch of not one, but two new early access data sources: Walmart Connect (Display) and Walmart Connect (Search)! Now you can easily connect your display and search ad data from Walmart's leading retail media platform directly to your reporting tools.Walmart Connect (Display)This data source allows you to bring your display ad performance data from Walmart's retail media platform directly into your reporting.Gain a centralized view: Get a comprehensive overview of your display advertising performance on Walmart Connect and measure the impact of your campaigns on sales. Track key metrics: Analyze performance using report types such as Campaign, Line item, SKU, and Creative, with granular dimensions and metrics to optimize your strategy. Unlock insights: Monitor the effectiveness of your display ads in influencing both online and in-store purchases and gain a deeper understanding of your ecommerce and retail performance. Walmart Connect (Search) And that's

1 hour ago

Sonja KukkulaCommunity Moderator

TikTok Ads, Google Ads & Microsoft Advertising: Data source updatesNews

This week, we have several data source updates. New campaign type support for TikTok Ads, and new metrics for Microsoft Advertising and Google Ads. TikTok AdsTikTok Ads data source now supports the GMV Max Ads campaign type. To be able to get data for GMV Max data, at least one of the GMV Max Ads fields must be included. Otherwise, GMV Max data is not fetched.New fields added are: GMV Max Ads spend GMV Max Ads billed cost ROI protection compensation statusWe are working on adding support for GMV Max Campaigns.You can find all our available fields for TikTok Ads here. Microsoft AdvertisingWe have added new video metrics for Microsoft Advertising:Video views View through rate Avg CPV Video views at 25% Video views at 50% Video views at 75% Completed video views Video completion rate Total watch time Avg watch time per video view Avg watch time per impressionYou can find all our available fields for Microsoft Advertising here. Google AdsWe have added new metrics for Google Ads

1 day ago

SahraCommunity Moderator

Getting Started

Supermetrics + Looker Studio: Pre-Built Templates for Stunning Dashboards ✨F.A.Q.

Building a powerful marketing dashboard from scratch can feel daunting. Sourcing data, designing layouts, and creating visualisations is a massive time investment. But what if you could skip all that and jump straight to the insights? With Supermetrics' pre-built templates for Looker Studio, you can! These free templates are your secret to creating beautiful, professional dashboards in minutes, not hours. 🚀 The power of templates 🎨 Templates are a game-changer for anyone building reports. They come with all the complex report logic, layout, and visual elements already set up for you. This means you get to: Save time: Instantly create a fully functional report in just a few clicks. Ensure consistency: Use a proven, professional design that’s easy to read and share. Focus on insights: Spend less time on report building and more time on analyzing your data to make smarter decisions. How to use a Supermetrics template: a step-by-step guide ➡️ There are two easy ways to get started w

1 day ago

Supachai'sNewbie

Ask the Community

Why is there a need for reporting?

Things that seem out of place or problematic, sometimes only the user can find the clues or cause of the problem, so reporting what happened can help to resolve the issue faster and more accurately depending on the user's report.

Cami-AutographNewbie

Hey all! I’m having issues with the Reddit Ads Supermetrics Looker Studio connector - I am tracking custom events but can’t seem to find any guides on how to make sure these are getting pulled in my reports. Can someone please help? Thank you!!

2 days ago

julianadefreitasdiasNewbie

Spreadsheets

Filter queries for GA4 - terms and regex

Hi! Im filtering my data and would like to know how to you use here: Filter________________________IS there a boolean for this?example: “SOURCE OR SELL OR LIKE”________________________ And if I use this regex “contains” or “doenst contains”: do we have some kind of character limits or prohibited? Thanks,

101

2 days ago

agustonetNewbie

Spreadsheets

Issues with Instagram Insights Reels View

Hello all, Any of you have been experiencing issues when you try to run a query in Instagram Insights for Views and filter by product type REELS? It gives me zero results even if I have thousands of reel interactions and you can see the video has million of video views. Thanks!

121

2 days ago

roslynpolenNewbie

LinkedIn Ads - Common Fields Unsupported for Document AdsReleased

We love looking at ad-level performance of LinkedIn Ads--particularly being able to review messaging. We use “creativeTitle” and “creativeText” fields as dimensions, as well as “creativeDscName” to reflect the name of the ad variation and “creativeType” to reflect the ad format type. We don’t have any issues with the classic image or video ads, nor issues with these ad types that also employ Lead Gen Forms. However, if using the Document Ad type, which will often include a Lead Gen Form, no values return for these fields. The setup within the ads UI is very similar (screenshot attached). A value is entered for the “creativeDscName”, and values are entered for “creativeTitle” and “creativeText”. Is it possible to support these fields for the Document Ads type?

413

2 days ago

Sonja KukkulaCommunity Moderator

Facebook Ads reach and attribution changesNews

On June 10, 2025, Meta made changes that affected how data is fetched for the Facebook Ads data source. First, queries that include both the "Reach" metric and breakdown dimensions (like "Gender", "Country", "Placement", and others) are limited to the last 13 months. Meta changed this to improve API performance.Second, was a change to how some attribution settings are handled, to help reduce discrepancies between the API and the Ads Manager. Action report times are automatically selected by the API, which means users don't need to select this setting for the query. The Supermetrics setting "Report time action stats" no longer needs to be selected. Unified attribution is always enabled, so the Supermetrics setting "Disable unified attribution setting" no longer works.More details about the changes can be found in our support article. Next steps For the Reach change:If you are splitting the "Reach" metric with breakdown dimensions, you may need to update the date range of the query to be

822

2 days ago

Sonja KukkulaCommunity Moderator

LinkedIn Ads: Full document ads supportNews

We've updated our LinkedIn Ads data source to fully support document ads with the following changes:"Creative type" now displays "DOCUMENT_ADS". "Creative reference" now displays "documentads". "Creative direct sponsored content name” and "Creative title" fields may now contain data.We have also added a new field “Creative download URL”, which fetches the document.Please note that some creative fields are not compatible with document ads and will return empty if used.

6 days ago

Supachai'sNewbie

Ask the Community

Why is there a need for reporting?

Cami-AutographNewbie

julianadefreitasdiasNewbie

Spreadsheets

Filter queries for GA4 - terms and regex

101

2 days ago

agustonetNewbie

Spreadsheets

Issues with Instagram Insights Reels View

121

2 days ago

MatthiasNewbie

Spreadsheets

Supermetrics for Excel with PowerQuery

Hello,is it possible to run a supermetrics query directly with PowerQuery inside of Excel? It seems I can only return the query results to an Excel sheet but not into PowerQuery. But maybe there is a workaround?Thanks!Matthias

1 month ago

kfgmarketingNewbie

Data Management

Looker studio for GA4

We have just recently subscribed and setup our GA4. Under the Campaign Performance tab, we are not able to see conversions. Maybe because it is now called events? We are not technical people and have little to zero background on GA4 and Looker.

1 month ago

RG2025Newbie

Ask the Community

Exporting Cohort Data from Appslfyer

Hello,Would like to understand how can we pull the Cohort data into Supermetrics from Appsflyer. This is basically to calculate the ROAS and LTV for D3, D7, D28 etc for better campaign management.

221

1 month ago

chrisESNewbie

Ask the Community

Filter queries by network type on Google Ads

I swear I had this working, and now all of a sudden now I can’t get it to work.I have google ads for video, display, and search. How do I pull a query for only Search etc? I did the network type (with and without search partners) and tried “contains” or “matches regex” etc and can’t get the query to pull. It will just keep giving me an error

1 month ago

superuserNewbie

Ask the Community

Google Ads API asset_group_asset

Hi,I’m wanting to query for asset_group_asset in Google Sheets. Is there a way to do this today, or any plan to add this capability? More info here: https://developers.google.com/google-ads/api/performance-max/reporting#asset_performancety

1 month ago

AaronNewbie

Data Management

Displaying Non-Added AND Non-Excluded Search Terms into Pivot Table within the Looker Studio

Currently, I always create the following manually: I download all keywords that are neither excluded nor added to an ad group and then create a pivot table to display all search terms with more than X clicks. The pivot table is therefore relevant because search terms are only displayed once - Google usually displays them more than once.Can I do this automatically via Supermetrics in looker studio? So far, I have only found “Matched Search Terms” in Supermetrics, which are exactly the search terms I don't want.

512

2 months ago

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