News & Updates

To improve our Google Sheets data source user experience, we have released a new Google Sheets data source. The new Google Sheets data source is available in all of our destinations.With the new Google Sheets data source, you can:Pull data from your Google Sheets into all of your Supermetrics destinations Name the Google Sheets headers for more clarityThe existing Google Sheets data source is now named Google Sheets (Legacy), and the new Google Sheets data source is called Google Sheets. The Google Sheets (Legacy) data source will stop fetching data by the end of the year 2025 and will return an error message.Switch to the new Google Sheets data source by the end of the year 2025. To do this, search for the Google Sheets data source in your Supermetrics destination, connect your account, and re-create your queries. 

We have migrated our Stripe data source to a Stripe App to take full advantage of all the Stripe features. Due to this migration, all Stripe data source users need to switch to the Stripe App by July 15. To switch the Stripe data source to use the Stripe App, all users need to log in to Stripe again.  As soon as you can, please reconnect your Stripe account using the steps in the Stripe connection guide. If you have multiple Stripe accounts, you will need to repeat these steps for each account. In case reconnecting generates a separate new connection, you can go to Supermetrics Hub and replace the old connection with the new one to ensure your queries continue running uninterrupted. We will retire the old Stripe connections on July 15, 2025, so please reconnect the Stripe data source by then to have a smooth transition.  

On June 10, 2025, Meta made changes that affected how data is fetched for the Facebook Ads data source. First, queries that include both the "Reach" metric and breakdown dimensions (like "Gender", "Country", "Placement", and others) are limited to the last 13 months. Meta changed this to improve API performance.Second, was a change to how some attribution settings are handled, to help reduce discrepancies between the API and the Ads Manager. Action report times are automatically selected by the API, which means users don't need to select this setting for the query. The Supermetrics setting "Report time action stats" no longer needs to be selected. Unified attribution is always enabled, so the Supermetrics setting "Disable unified attribution setting" no longer works.More details about the changes can be found in our support article. Next steps For the Reach change:If you are splitting the "Reach" metric with breakdown dimensions, you may need to update the date range of the query to be 13 months or less. Otherwise, you will see an error message starting June 10, 2025.  For the attribution settings changes:You no longer need to use the "Report time action stats" setting, as the Meta API handles this automatically. It's removed from the available query settings, and for any queries that have it selected, the setting is ignored. You can no longer use the "Disable unified attribution setting" option, as the Meta API automatically selects this based on your Ad Set level settings. It's removed from the available query settings, and for queries that have it selected, the setting is ignored.  More detailed guidance can be found in our support article. 

We are upgrading our Shopify data source to a newer API version (Shopify API v2024-10). This upgrade needs the user to accept additional permissions to fetch location-specific fields. To accept the new permissions, you need to reconnect the Shopify data source.  You need to reconnect the Shopify data source after June 18, 2025, if you use the “Location name” dimension in your reporting.  Follow the normal connection steps, and you should see the “Update data access” request showing the new permissions. Accept those and complete the connection process. If you do not reconnect Shopify data source after June 18, you will get an error message asking you to reconnect to grant the permissions. 

Celebrating 1 Year of Supermetrics Community Magic! 💫  📢 What’s Happening in the Community🧠 Data Talk: Why Your Data Might Be Lying to You. Check it out here 🎯 Community Challenges — Join In & Win! Tell us how you use Data Transformations, and you could win a prize!  ​​ Attended the APAC SuperSummit? Share your biggest takeaway for a chance to win 🏆 or go vote for your favorite key take away.  💡 Latest Member Ideas:We received 35 new ideas in May  thank you for shaping the future of Supermetrics with your feedback!🔥 Hot Discussions Last Month Here’s what got the community talking:TikTok GMV Max Support: new feature request Google Ads Auction Insights: pro tips shared LINE Ads image URLs & conversion tracking: deep dive request Year-over-year data comparisons in Looker Studio📅 Upcoming Events & Activities🚀 Product Update Webinar - June 18 Join Valter & the Supermetrics team for a look at what’s new and what’s next. 🎉 Milestone Moment: We’re 1 Year Old! That’s right, this Wednesday marks 1 year since our community launched, and we’ve come so far together:We’re now 2,015 strong—and growing! 💙 211 Topics & 352 Replies shared 10 exclusive community events - 2 of them live!We’re just getting started — and it’s all thanks to you. Stay tuned for even more interactive events and features! 💬 Join the ConversationShare your wins, questions, feedback, or just drop a hello. We’re building something amazing together, and every voice matters.Here’s to many more milestones!💃🏾 As your Community Manager, I just want to say it’s been an honour and an absolute joy to build and grow this community alongside all of you.This isn’t just a platform — it’s a space shaped by your curiosity, your collaboration, and your willingness to share and learn together. I do this for you, our amazing members and users and it means the world to see how far we’ve come.Thank you for being a part of this journey, for your ideas, your energy, and your trust. Here’s to everything we’ve built  and all the incredible things still ahead. 💫With gratitude, yours trulySahra Kahim Community Manager 💙& the Supermetrics Community Team 💙  

We have added new page monetization metrics to the Facebook Insights data source.New metrics are:Total approximate earnings Content monetization earnings In-stream ads earnings Ads on reels earningsNote that these metrics only work with page-level fields or by themselves. This means the new metrics are not compatible with post-related fields. 

In today's privacy-focused world, traditional tracking methods are becoming less effective. That's where Conversions API (CAPI) comes in.But only 20% of marketers are looking into API-based data exchanges like CAPI to prepare for a privacy-first future.That creates a major opportunity to outsmart your competition.We joined forces with LinkedIn to create a Guide to LinkedIn Conversions API. It's your essential resource for understanding and implementing CAPI. Simply put, the LinkedIn CAPI allows you to send your valuable first-party conversion data (think demo requests, CRM updates, offline sales) directly from your systems to LinkedIn. This server-side approach means more reliable tracking, even when browser pixels fall short.The benefits?Improved measurement: Get a clearer picture of your true ROI, with an average 31% increase in attributed conversions (according to LinkedIn). Enhanced targeting: Feed LinkedIn's algorithm richer, more accurate data to build higher-intent matched and predictive audiences. Better optimization: Lower your cost per action (LinkedIn saw an average 20% decrease) by focusing on campaigns that genuinely drive results. Privacy-resilient: Respect user privacy while still gaining crucial insights from your consented data.How does Supermetrics fit in?Supermetrics offers a direct integration with LinkedIn Ads, making it easy to get started with CAPI — no manual data entry or dev team required.If you're advertising on LinkedIn, managing conversion data in CRMs or ERPs, and using Google Sheets in your workflows, our integration is designed for you.Here’s how Supermetrics helps you leverage the LinkedIn CAPI:Easy Data Mapping & Alignment: Automatically match your CRM data (from whichever CRM you use) to LinkedIn's requirements, reducing inconsistencies and eliminating missing records. Seamless B2B Attribution: Connect account-level conversions to LinkedIn's individual-level tracking without complex manual workarounds. Reliable Automation: Ensure consistent data formatting and structure, so your automations run smoothly without unexpected disruptions. Future-Proofing: Stay ahead of LinkedIn API changes, as Supermetrics manages the integration, so your workflows don’t break.Want to learn more? Our Guide to LinkedIn Conversions API shows you the strategies behind successful CAPI implementation and how Supermetrics can help you put them into action.Download the guide to learn:How CAPI works across different platforms Key strategies for implementation How Supermetrics simplifies the process Real-world examples of CAPI success Let's discuss!We'd love to hear your thoughts and experiences:Are you already using CAPI for LinkedIn or other platforms? What have been your biggest learnings or challenges? How do you plan to use (or how are you currently using) your first-party data with Supermetrics to enhance your LinkedIn campaigns?Share your insights and questions in the comments below! 😍 

We are updating the API version our Google Ads data source is using from version 18 to version 19, to ensure our data source has the latest features and continues to fetch accurate data. As part of the version update to Google Ads API v19, Google is retiring the “Feed Item” report, which means certain feed and ad extension fields will stop returning results starting June 18, 2025. Affected fields and next stepsThe following fields will be deprecated on June 18, 2025, and will no longer return results after that date:Extension type Attribute values Extension status Feed ID Feed item IDWhile including these fields in queries/reports won't break them, we recommend removing them from your reporting.These fields have several replacement options within the asset dimensions we have available. You can find the full list of fields here. Unfortunately, we are not able to give specific recommendations for the replacement fields as the asset fields to use depend on the ad type and assets you are using. 

Action required: Get your GraphQL API key We are upgrading to the new StackAdapt GraphQL API, and some actions are required to prepare for the change. We have a detailed support article with all the steps you need to take and a list of new fields that will become available in the new version.As soon as possible, talk to your StackAdapt account manager to request specifically a GraphQL API key. After June 3, 2025, at 16:00 EEST, update your StackAdapt connection to use the new GraphQL key using the instructions in this support article. Make sure not to update your StackAdapt connection until the time mentioned, and don't wait too long after June 3, 16:00 EEST, else there may be disruptions for queries due to mismatched keys. If you received an email with a different date and time, please make the changes based on the date and time in the email.

We have released 3 data sources.Google Ads Keyword Planner, Close CRM, and Lazada Ads are now in Early Access. Connect to Google Ads Keyword Planner to retrieve keyword data for your search campaigns.Historical keyword performance: See historical search volume for your keywords and close variants, along with competition levels and cost-per-click data. See all available fields. Search trend identification: Find high-potential keywords to improve organic traffic strategies. Keyword performance benchmarking: Track keyword metrics over time to inform content creation and strategy.Connect to Close CRM to retrieve CRM data for optimizing marketing and sales efforts.Comprehensive lead information: Get detailed data on your leads and their activities. See all available fields. Sales performance insights: Analyze trends to improve marketing and business strategies. Marketing ROI measurement: Track the full sales funnel and link campaigns to leads.Connect to Lazada Ads to retrieve performance data for Sponsored Discovery ads in Southeast Asia.Sponsored Discovery ad performance: See key performance indicators for your campaigns and promoted products. See all available fields. Campaign performance analysis: Gain insights to optimize your advertising strategy and maximize ROI. Product performance monitoring: Understand which items drive the most traffic and sales within your Sponsored Discovery campaigns.

We have released 2 new data sources. PrestaShop and Squarespace Commerce are now in Early Access. Connect to PrestaShop to retrieve sales, order, and customer information.Detailed order information: Access a comprehensive view of your order data, along with associated customer details. See all available fields. Marketing results analysis: Understand how sales relate to your marketing data and impact revenue. Targeted audience building: Use customer order data for more focused marketing.Connect to Squarespace Commerce to retrieve sales, order, and customer information.Comprehensive order data: Access a detailed breakdown of each order, along with customer and billing details. See all available fields. Marketing results analysis: Understand how sales relate to your marketing data and impact revenue. Targeted audience building: Use customer order data for more focused marketing.

Happy May! 🌻 We're back with another newsletter packed with practical solutions to help you make the most of your marketing data. This month, dive into our new video series on data transformation, discover how to leverage our LinkedIn Conversions API integration, and learn how to fix common data challenges in our upcoming webinar. Plus, find out where you can connect with the Supermetrics team at exciting industry events. Let's make May your most data-driven month yet!What's inside this edition:Data transformation video series LinkedIn Conversions API integration Webinar: Fix your data story Supermetrics at Events Customer Spotlight: Philips Healthcare Podcast: The future of MarTech New early access data sourcesWatch the practical videos to see how data transformation worksThis video series guides you through using Supermetrics for your data transformation needs, with a focus on data blending and custom fields. You'll find tutorials on:Paid channel mix template Organic social mix template Last-click attribution template Currency conversion Regional-level ad performance👉 Watch the tutorials  How to use Supermetrics for LinkedIn conversions API Conversions API helps you activate conversion event data to improve your campaign performance. Come try our LinkedIn conversions API integrations for free. Here's the support article to help you get started.Step 1: Set up your LinkedIn conversion tracking Step 2: Set up conversion data in Google Sheets Step 3: Set up a new data stream Step 4: Start activating conversion data in LinkedIn👉 Read the support article WebinarHow much time do you waste weekly trying to organize your marketing data? Inconsistent data formats, siloed data across platforms, inaccurate attribution – these are common problems for marketers. But they don't have to be your problems.On May 28, join our webinar — Why your data isn't telling the full story (and how to fix it with Data Transformations) — and we'll show you how you can:Effortlessly blend data from different sources for a complete performance overview. Create custom metrics and reports that make sense for your business. Automate data normalization to ensure accuracy and consistency.👉Save your seat Psst.. Even if you can't attend live, register to receive the recording. EventsSuperSummit APAC is back!We’re back! Gain a competitive edge at Supermetrics' flagship virtual event, SuperSummit APAC 2025 covering key trends and challenges impacting marketing measurement across the region.Join us virtually at 11:30AM SGT / 1:30PM AEST on Wednesday, 4th June 2025, to grow with your data and hear from top industry experts in APAC - Hubspot, The Ascott Limited, Omnicom Media Group (OMG), and many more!Date: Wed, June 4th, 2025 Time: 11:30AM SGT / 2:30PM AEST Location: Virtual (from wherever you are!)👉 Secure your spot today by registering hereCan’t attend live? Register anyway, we’ll send you the recording!Catch us in Dublin! Supermetrics is headed to Dublin Tech Summit! We’re thrilled to be part of Dublin Tech Summit this May 28–29 at RDS Dublin. Join us for two days packed with innovation, insights, and networking.🔹 Explore cutting-edge marketing data solutions🔹 Meet our expert team and get your questions answered🔹 Snag some awesome Supermetrics swag🎤 Catch our CEO Anssi Rusi on stage on May 28 at 11:30 with a talk on:“Sell Me Something Smart: The Next-Gen MarTech”💬 Want to connect 1:1? Book a meeting with us in advance to secure your spot!See you in Dublin!See you in Cannes!This June, the Cannes Lions will assemble the world's advertising leaders again, and Supermetrics will be right there with them. Cannes Lions offers a unique opportunity to engage with the most innovative ideas and connect with industry peers. You’ll experience unparalleled creativity, witness award-winning campaigns, and hear from influential thought leaders.We’re excited to be part of this event and hope to see you there! Register your interest for a meeting with us here.11 June, the Google Cloud Summit Nordics returns to Stockholm—and Supermetrics will be right there at the heart of it. Whether you're joining in person or tuning in digitally, this summit is your gateway to the latest breakthroughs in AI & ML, generative AI, app modernization, data cloud, and more. As the cloud landscape evolves into a new agentic era, the Summit offers a unique chance to connect with leading experts, explore real-world innovations, and spark ideas that move your business forward. Supermetrics CEO Anssi Rusi will be on stage to share something truly exciting—and you’ll also find us at our booth, ready to chat all things data.👉 We’d love to meet you there - register now! 🌟 Customers of the Month: How Philips Healthcare Transformed Marketing Data in Just 6 MonthsManaging thousands of global campaigns was a challenge for Philips Healthcare’s analytics team. Scattered data, manual exports, and time-consuming processes were slowing them down—until they adopted Supermetrics.In just six months, they built a scalable data infrastructure that:Saved 40% of analysts' time by automating data collection Centralized digital marketing data for faster insights Transformed analysts from data providers to insights experts👉Discover how they did itNew podcast: The future of the marketing tech stack—real talk on CDPs, AI, and measurementIn this episode of The Marketing Intelligence Show, Supermetrics’ Matt Simmonds breaks down what marketers are really facing in 2025: too much data, too many tools, and too much AI hype. You'll hear how Supermetrics is helping marketers navigate it all—by focusing on flexibility, connectivity, and solving actual problems.👉Tune in📖 Read the reportNew early access data sourcesData source available in early access: Squarespace Commerce, PrestaShop, Close CRM, and Google Ads Keyword Planner.👉 Connect to our early access data sources here or browse all existing ones.New data sources to try for free. 

What's happening in the Supermetrics Community?  Hey Supermetrics Community! 👋This month, the conversation is heating up around mastering Looker Studio for better reporting and navigating the ever evolving landscape of Facebook Ads. We're also thrilled to introduce our brand new Ideation Page, giving you a direct line to influence Supermetrics' future! Plus, don't miss out on valuable learning resources and our upcoming webinar on unlocking the full story behind your marketing data. Let's explore what's new and how you can get involved! Join the conversation!Head over to the discussions in the Community and see what your fellow data enthusiasts are discussing. Ask questions, share your knowledge, and help a fellow community member. Earn your Conversation Starter badge by sparking a discussion! 💡 What are our users saying? Customer of the month Adrien Imstepf 🔥 Hot topics & conversations 🔥 Hot Topics & Top Discussions Looker Studio Expertise: The community is deeply engaged in maximizing the potential of for marketing reporting. Facebook Ads Insights & Troubleshooting: Facebook Ads remains a critical area for many users.  Supermetrics Product Updates: The consistent interest in "What's new" announcements highlights the community's desire to stay informed about the latest features, connectors, and improvements within Supermetrics. → See more here Community Exclusive 🙌 We're committed to providing valuable resources to our community:Ideation Page is now Live! 😍 Exciting news for our community innovators! We've just rolled out a dedicated Ideation Page, your central hub for shaping the future of Supermetrics. Now, it's easier than ever to share your brilliant feature requests and suggestions directly with our product managers for review. This dedicated space streamlines the feedback process, ensuring your valuable input gets the attention it deserves.  Knowledge base and practical use cases: Build Your Own Data Warehouse (Even Without a Data Team!) Get Started with Supermetrics for Looker Studio! Get Started with Supermetrics for Google Sheets   What's new at Supermetrics in?Supermetrics April 2025 Product Update: Check out the latest features and improvements designed to enhance your experience. Unlock the complete narrative behind your marketing efforts. Join our webinar on May 28th to discover how Data Transformations can help you effortlessly blend fragmented data and gain a crystal-clear view of your ROI.​​​​​What's coming up in Q2? Supermetrics H1 Product Updates Session in June. We're planning some exciting Community Exclusive content to supercharge your experience with the Community, webinars and other events in the coming months and are always looking for great partners!  If you're interested in collaborating with us please contact us in the community team community@supermetrics.com ➡ To get early access to our latest features and innovations, join our exclusive private/beta testing groups.  We look forward to seeing you in the community and hearing your thoughts!Community Team 👩❤👩 

Action required: Renew your connection on April 30, 2025 Basis is updating their API authentication methods to enhance security. We will update our Basis data source to ensure compatibility and to take full advantage of these security changes. This update takes place on April 30, 2025. What to do next?To keep the data source running smoothly, you need to renew your connection on April 30, 2025. If you do not renew your connection, all your existing and new queries in the Basis data source will return an error. To make sure your reports continue to run smoothly, please take the following steps:Renew the data source connection in Supermetrics. If you need help, please see these guides in our support center. We recommend renewing the data source connection via hub.supermetrics.com. You can now refresh your existing queries and create new ones.If you have any questions, just let us know in the community or reach out to our support team. 

We have made changes how conversion metrics are calculated before and after April 1, 2025 on our LiveIntent data source. These updates, which went live on April 17, 2025, reflect changes on the LiveIntent reporting platform regarding how conversion metrics are calculated. These changes were introduced by LiveIntent and are detailed here. What's new? (Since April 17th)The original Total conversions metric is now in a new group called Legacy metrics.  You'll find new conversion metrics under the Core metrics group. These use LiveIntent's updated calculation method (from April 1st onwards). The Attribution setting is now named Attribution setting (legacy). This only affects the numbers in the Legacy metrics group.What to do next?If you want to use the new conversion metrics, you'll need to edit your existing reports/queries or create new queries and pick fields from the Core metrics group. Keep in mind that the names of the old conversion metrics have changed — this can affect your current reports.How the fields work:The Core metrics will show data from April 1, 2025, onwards. Before that date, they'll show as "0". The Legacy metrics will show data for dates before April 1, 2025. After that, they'll show as "0". You can find more details in LiveIntent’s documentation here:  https://support.liveintent.com/updates-to-conversion-reporting/ We recommend taking a look at these changes and updating your reports/queries if needed. If you have any questions, just let us know in the community or reach out to our support team. 

We've updated our Instagram Insights data source to fetch more post comments.Previously, our Instagram Insights data source could fetch a maximum of 300 of the most recent comments per post. Now, we've increased this maximum to 400. How does it work?You can control the number of comments using the 'Comments per media post' setting, located in the advanced/optional settings of the Instagram Insights data source. The available options are 100 (default), 200, 300, and 400 of the most recent comments. Please be aware that fetching a higher number of comments can slow down your reports, particularly in tools like Looker Studio and Power BI. In these cases, we recommend fetching a lower number of comments.

Action required: Renew your connection on May 8, 2025We are making significant improvements to our Adjust data source on May 8, 2025. These changes will streamline your experience and expand your data retrieval capabilities.  What will change?We are adding support for fetching data from multiple apps within a single Adjust connection, by adding an app selection for the data source. With this improvement, we are also making it easier to connect to the data source by removing the need to add the “App token”.  What to do next?To keep the data source running smoothly, you need to renew your connection on May 8, 2025. ​​​​​If you do not renew your connection, all your existing and new queries in the Adjust data source will return an error about needing to select an app when refreshing or creating queries. To ensure your queries continue to run smoothly, please take the following steps:Renew the data source connection in Supermetrics. If you need help, please refer to these guides in our support center. We recommend renewing the data source connection via hub.supermetrics.com. After connecting the data source, select the apps for which you want to obtain data. You can now refresh your existing queries and create new ones.Note: If you want to report on custom event data, please do not select multiple apps since custom events only work with one app selected at a time.  

Hey Supermetrics Community! 👋We've rolled out some new fields for the Amazon Advertising data source. ✨ These additions should help you dig deeper into your Sponsored Display and Sponsored Product performance. All fields are now live and available in Excel and DWH/API.We have new fields for two report types.Sponsored Display Report:Detail page views Add to cart Add to cart rate Branded searches NTB detail page views Add to cart clicks Branded search clicks NTB detail page view clicks Campaign cost typeSponsored Product Report:Top of search impression shareWe’re constantly working to improve our connectors and give you more flexibility with your data. Let us know how these new fields impact your reporting, and don’t hesitate to reach out if you have any questions!Happy reporting! 📊😎

Happy April! We have a lot of exciting updates to share this month, all designed to make your marketing data work smoother and more insightful:LinkedIn Conversions API: Unlock deeper LinkedIn campaign insights. Simplified Data Blending: Get faster reports with new templates. Power BI Quick Queries: Visualize key data in one click. Lazada Ads Connector: Connect to more data sources. HubSpot Recognition: We're still a top HubSpot app! Customer Success Stories: See how Elbkind Reply and ClimatePartner transformed their reporting. Philips Healthcare Podcast: Learn how they saved 40% of analyst time with automation. Upcoming Events: Join us at Dublin Tech Summit and our Helsinki TableTalks Breakfast.New Product: Supermetrics for LinkedIn Conversions APIUnlock the full potential of your LinkedIn ad campaigns. Many B2B marketers miss crucial conversion data (demos, CRM, deals) that occurs beyond website tracking. Our new integration empowers you to see the bigger picture, optimize performance, and improve ROI.Currently in Beta and free to try, it features:Automated, scheduled uploads Intuitive data mapping to match LinkedIn fields Data flow from Google Sheets to LinkedIn Conversions API👉 Free access on the Hub.New in Data Blending: 3 Data Blending templates to simplify your blending processThe new Data Blending templates simplify your blending process due to their practical simplicity. They are designed for real-world marketing scenarios, ensuring ease of use and immediate applicability. The templates also offer improved time-to-value as they are pre-configured and fields are pre-filled, saving you time. Finally, no technical barriers are present due to the simplified process and minimized options for less technical users.New data blending templates.👉 Try it yourself. New in Power BI: Suggested QueriesOne-click data with Suggested Queries. Quickly visualize your most popular data sources with pre-built queries. Try it now! We're a HubSpot Essential App for Marketers (Again!) Guess what? HubSpot's just given us a nod for the third year straight, naming Supermetrics an Essential App for Marketers in 2025! We're pretty thrilled about it, and it really highlights how well Supermetrics and HubSpot work together to make your marketing life easier. Adding the Supermetrics app into your HubSpot ecosystem enables you to enrich your marketing reporting with first-party data, ultimately allowing for better targeting and personalization across the board.👉Want to dig into how? Check out our blog post all about our HubSpot integration.👉Want to get started? Install the Supermetrics app from the HubSpot marketplace and start a free trial today.Blog: Strategic Marketing ReadsTired of marketing in the dark? This article demystifies performance marketing analytics, revealing how to leverage data for smarter decisions, optimized budgets, and measurable ROI. Learn to pinpoint what's working (and what's not) and drive real, impactful results. 👉Read the article here.Want to make your social media efforts truly count? This article shows marketers how to set SMART social media goals that actually drive business results. Learn to tailor your goals across different platforms, track the metrics that matter, and prove your social media ROI. 👉 Read the article here. EventsSupermetrics is headed to Dublin Tech Summit! We’re thrilled to be part of Dublin Tech Summit this May 28–29 at RDS Dublin. Join us for two days packed with innovation, insights, and networking.🔹 Explore cutting-edge marketing data solutions🔹 Meet our expert team and get your questions answered🔹 Snag some awesome Supermetrics swag🎤 Catch our CEO Anssi Rusi on stage on May 28 at 11:30 with a talk on:“Sell Me Something Smart: The Next-Gen MarTech”💬 Want to connect 1:1? Book a meeting with us in advance to secure your spot!See you in Dublin! TableTalks Breakfast in Helsinki ☕️Join Supermetrics for an exclusive morning of insights, innovation, and networking at our TableTalks Breakfast—coming to The Hotel Maria Ballroom on Tuesday, May 13th.Enjoy a premium breakfast, join intimate roundtable discussions, get a sneak peek at our product roadmap, and take part in a live Q&A with our CEO, Anssi Rusi.🎟️ Seats are limited—secure yours here Supermetrics x Google Cloud at Next ’25 in Las VegasFrom April 9–11, the Supermetrics team was live at Google Cloud Next in Las Vegas, showcasing how our tools work seamlessly with Google’s ecosystem to turn messy marketing data into AI-ready insights.Watch the session in the link below!Our CEO Anssi Rusi took the stage alongside Google Cloud to share how Supermetrics helps marketers unlock the true value of their data. The key message? AI is only as powerful as the data you feed it — and with a strong data foundation powered by BigQuery, Looker Studio, and Gemini, faster and smarter decisions are within reach.We also had the chance to connect with incredible partners and customers at our booth, and we’re excited to keep building on those conversations.📺 Watch the session here! New connector release: Lazada AdsWe released Lazada Ads in early access, connect and try it for free. Try Lazada today!🌟 Customers of the Month: Elbkind Reply & ClimatePartnerElbkind Reply: From manual chaos to blended-data insightsThis creative social media agency works with brands like Deutsche Telekom and Subway—and their reporting was getting out of hand. They were drowning in manual exports, Excel files, and PowerPoint decks.Now they deliver reports faster, uncover deeper insights, and spend more time optimizing content and strategy.👉 Read the full story. ClimatePartner: gets a holistic view of their dataAs a leader in corporate climate action, ClimatePartner runs campaigns across dozens of platforms—and needed to keep a clear view of marketing performance as they scaled globally.Now they make faster, insight-driven decisions—and are expanding Supermetrics across their entire marketing team.👉 Read the full story. 🎧 New podcast: How Philips Healthcare automated campaign reporting and saved 40% of analyst timeIn this episode of The Marketing Intelligence Show, Martina Karakoleva from Philips Healthcare shares how her team transformed their digital marketing data workflows in a surprisingly short time using Supermetrics. You’ll learn how they automated reporting, scaled insights, and empowered analysts to become internal data educators.👉 Listen now.🧠 Bonus read: Campaign naming conventions that scaleWhew, that was a lot of updates to share this time. Let me know in the comments, what was your favourite update? And don’t forget to check out those data blending templates🔥 See you next month!- Aurora

What’s new at Supermetrics in March 2025Welcome back to another edition of the Supermetrics newsletter. In this edition, we’ll cover:Marketing data trends: Key findings from the 2025 report. Customer success: Feld Entertainment's data-driven story. Expert insights: Podcast on Marketing Mix Modeling. Tracking solutions: Server-side tracking and Power BI tips. Community & events: Updates and upcoming opportunities.The Marketing Data 2025 ReportWe analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned:Marketing teams are using 230% more data compared to 2020 56% don’t have enough time to analyze their data properly 87% double down on first-party data, while 58% still heavily rely on third-party data 47% will invest in marketing mix modeling in 2025👉 Get all the stats, takeaways, and insider tips to improve your marketing in the full report.Get your copy today!Customer spotlight: How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROIFeld Entertainment, the company behind Disney on Ice and Monster Jam, needed a smarter way to measure marketing impact across thousands of global shows. With Supermetrics for Power BI, they unified their data, cut reporting time from hours to minutes, and uncovered key audience insights to drive ticket sales—all while making faster, data-driven decisions.👉 Read the full case here!Podcast spotlight: Turning MMM data into actionable insightsMarketing Mix Modeling (MMM) has evolved from complex, manual processes to automated, real-time insights. But how can you make MMM truly work for your business?In this episode of The Marketing Intelligence Show, our host, Outi Karppanen, sits down with Juha Nuutinen, CEO of Sellforte, to explore:How MMM has evolved and why it’s gaining momentum The biggest mistakes marketers make with ROI measurement Why dashboards alone aren’t enough—and what to do instead How top brands use MMM to optimize budgets and scale smarter🎧 Listen nowPs. If you're a Supermetrics user, check out Sellforte's free pilot program for an easy way to test MMM risk-free here.Listen to the latest episode!Server-side tracking for marketers: Ensure accurate tracking and targeting without third-party cookiesWe aren’t cookieless yet—but it’s coming, and marketers are freezing up. The latest 2025 Marketing Data Report shows:66% of marketers worry about tracking users across channels 57% expect less effective target advertisingThis is where serve-side tracking can help. It allows you to collect and process data on your server rather than relying on users’ browsers, improving data and targeting accuracy.👉 Read the blog Power BI for marketing: How to set up your dashboardsIn this article, we'll explore the advantages and disadvantages of using Power BI for marketing. We'll guide you through connecting and transforming your data using the Power Query Editor and show you how to model your data effectively. Then, we'll take you through designing a compelling dashboard layout and finally, the crucial steps of testing and publishing your dashboard.👉Read the blog Community Updates🌟 New Ideation Page: Share & Vote on Ideas! 🌟We're excited to launch the Ideation Page in the Supermetrics Community! It’s your space to:Submit ideas for new features, connectors, or improvements. Vote on other users' suggestions to help us prioritize what to build next. Get updates directly from our Product Team on the status of your favorite ideas.Your feedback shapes Supermetrics, so join the conversation and make your voice heard!👉 Share your ideas and start voting now! New early-access connectors: Moloco DSP & Recharge Brand new - go on and try them out! 👉 Start your trial here. If you are new to Supermetrics, then use this link.EventsMark your calendars for two exciting opportunities to meet the Supermetrics team and explore the latest in marketing data innovation:MeasureCamp Helsinki – 29 March, Helsinki Chamber of CommerceWe’re bringing the Supermetrics energy to MeasureCamp Helsinki! Join us for a day packed with expert insights, engaging conversations, and plenty of fun giveaways.🔹 Learn from our experts – Get valuable marketing data tips and best practices.🔹 Score some exclusive Supermetrics swag – Because who doesn’t love cool merch?🔹 Let’s talk data – Whether you're passionate about analytics, automation, or strategy, we’d love to chat.Want some one-on-one time with our team? Request a meeting here.See you there!All4Customer – 1–3 April, Paris, Porte de VersaillesIn April we’re heading to All4Customer in Paris, where top innovators in marketing, sales, and customer experience come together. Join us for three days of exciting discussions and networking!🔹 Explore the latest in marketing data solutions – See how Supermetrics can elevate your analytics.🔹 Meet our team – Let’s talk about how we can help you streamline your data strategy.🔹 Exclusive giveaways – Don’t miss out on our must-have Supermetrics swag and our raffle on site!!Want to dive deeper into your data challenges? Secure your free ticket hereLooking forward to seeing you in Paris!👋 And that’s all for this month. See you in April for another monthly round-up!😊-Aurora

Happy February! 😊 We have some great updates to share with you this month. Here’s a sneak peek about what we’ll cover:Customer spotlight: Swappie Partner Program Refresh Data source swapping Events And much more!  Customer spotlight: How Swappie improved ROAS by 15% with Supermetrics & Google CloudSwappie, the leading platform for refurbished phones, wanted a data-driven way to measure ad performance and optimize budget allocation. By switching from Funnel to Supermetrics, they automated marketing mix modeling (MMM) and used Google Cloud to power their analysis.🚀 The results: 15% increase in ROAS.With this setup, Swappie can:✅ Identify the most efficient marketing channels✅ Predict diminishing returns and allocate budget effectively✅ Simulate investment scenarios for smarter marketing decisions👉 Want to see how they did it? Read the full case study. Refreshed partner programs for affiliate and solution partnersWe revamped our Affiliate and Solution Partner Programs to help you grow with Supermetrics! Now powered by PartnerStack, this relaunch brings a fresh structure, benefits, and new features.Affiliate partners can earn up to 20% in commissions, submit leads, and take part in collaborations. Solution Partners gain advanced training, priority leads, and collaborative growth perks.Check out the refreshed partner programs for affiliates and solution partners.👉 Learn more whether you’re a consultant, educator, or agency! Swap data sources - get more out of your Supermetrics licenseYou can now swap one data source per month in our Starter, Pro, and Growth packages, giving you the freedom and flexibility over your license as your needs evolve. 👉Read our support article for more details. Upcoming action required: Snowflake's mandatory MFASnowflake has announced that it will require multi-factor authentication (MFA) by November 2025. Single-factor password authentication will no longer be supported.This change will also affect Supermetrics users using Snowflake as their data destination. To avoid disruptions, we strongly recommend migrating to key-pair authentication as soon as possible. If you continue using username + password authentication, you'll experience multiple authentication prompts (10+ per transfer run). Follow these two support articles to make your transition smooth: Instructions for migrating to key-pair authentication Instructions on how to configure key pair authentication in Snowflake.Consolidate billings on the Google Cloud MarketplaceSupermetrics for BigQuery, available on the Google Cloud Marketplace, offers a simplified purchasing process and consolidated billing on your Google Cloud invoices. You can also easily monitor application health across your Google Cloud environment. Additionally, you can reduce your Google Cloud spending commitment and count the purchase towards your overall Google Cloud consumption.👉 Check it out Customize your tables to fit your requirements in Supermetrics allow users to create tailored data tables by selecting specific fields, offering more customization than pre-made options. This gives flexibility and reduces costs by optimizing data storage, boosting performance, streamlining data transfers, and enhancing API integrations. Best practices include reusing single table groups across multiple clients and using custom tables with tools like Power BI for insightful visualizations.Explore the following resources for more details: About Tables and Table Groups How to Create a Custom Table Group (Formerly Custom Schema) Supermetrics Table Group Updates and Refreshes New early-access connector: Beeswax Say hello to our new connector🎉👉 Start your Beeswax trial here. If you are new to Supermetrics, then use this link. EventsMark your calendars for two exciting opportunities to meet the Supermetrics team and explore the latest in marketing data innovation:Big Data & AI World Expo,  London 11–12 March, ExCeL LondonMeet our team: Connect with our experts to explore how Supermetrics can transform your marketing data. Win big: Participate in our exclusive competition for cool prizes. Grab the goods: Don’t miss our newest Supermetrics swag. Discover new products and features: See firsthand how our Marketing Intelligence Platform helps you connect, manage, and analyze data seamlessly.👉 Want some one-on-one time with our team? Request a meeting here.MeasureCamp Helsinki, 29 March, Helsinki Chamber of CommerceWe’ll bring the same energy to MeasureCamp Helsinki with expert insights, engaging conversations, and plenty of fun giveaways.If you’re passionate about data-driven insights, marketing strategy, or just love good conversations and cool swag—come say hello!👉 We can’t wait to connect with you! Ready to secure 1:1 time with our experts? Request a meeting here.See you there!Podcast spotlight: Inside media measurement at Google: Balancing brand, performance, and AIHow does Google measure media effectiveness? In this episode, Siim Säinas, Social Measurement & Insights Manager at Google, shares how the company balances brand and performance marketing, optimizes creative testing, and leverages AI to drive results.Tune in to learn:🎯 How Google aligns brand-building with short-term performance goals📈 The role of creative testing and real-time ad analysis in engagement🔍 Why proxy metrics like direct traffic and share of search matter🧪 How experimentation and control group studies measure media effectiveness🤖 AI’s impact on data analysis, creative optimization, and campaign strategy👀 The importance of attention metrics in ensuring campaigns resonate👉Don’t miss the insights, tune in now!That’s all for this month! What are you most excited about? Let me know in the comments🤝-Aurora

What's happening in the Supermetrics Community?  Happy New Year, Supermetrics Community! We're kicking off 2025 with a bang, and we're so excited to share all the happenings from this year and what's in store for the coming months.A huge thank you to our incredible Community – your engagement and enthusiasm fuel everything we do! 😍 Join the conversation and level up your gameHead over to the discussions in the Community and see what your fellow data enthusiasts are discussing. Ask questions, share your knowledge, and help a fellow community member. Earn your Conversation Starter badge by sparking a discussion! 💡 What are our users saying? Community member of the month Ian Haynes - Tyrell Katz 🔥 Hot topics & conversations 🔥 January saw some hot discussions around these key areas:Hot Topics: GA4, Supermetrics API, Data visualisation, Google Sheets Top discussions: GA4 is a hot topic this month as users explore its new features and grapple with data migration challenges. See discussion here. How to check performance by asset group in Performance Max campaigns from GA. See discussion here  Community Exclusive 🙌 We're committed to providing valuable resources to our community. In January, we launched:DWH Mini-course: Build your own marketing data warehouse 🧑‍🎓📚 and earn your DWH Course Graduate badge 🏅 Centralizing Agency Data with AI Webinar → In case you missed the session, check out the recording here 😍What's new at Supermetrics in January?Supermetrics January 2025 Product Update: Check out the latest features and improvements designed to enhance your experience.What's coming up in Q1? Calling All Community Enthusiasts in Helsinki!  Qe are is hosting a Community Panel Fireside on February 25th, featuring insights from leading community experts. We'll cover everything from community building fundamentals to personal career advice. Small bites will be served.  RSVP is a must 🗣  Sign Up Now 😍 We're planning some exciting Community Exclusive webinars and live events in the coming months and are always looking for great partners!  If you're interested in collaborating with us please contact us in the community team community@supermetrics.com ➡ To get early access to our latest features and innovations, join our exclusive private/beta testing groups.  We look forward to seeing you in the community and hearing your thoughts!Community Team 👩❤👩   

What’s new at Supermetrics in January 2025New year, new updates. Let’s see what we have in store for this month's update. New year, new lookOur website just got an upgrade! The new design highlights our evolution into a Marketing Intelligence Platform with clearer messaging, fresh visuals, and a streamlined layout tailored to your needs.Explore the changes and see how we’re building a smarter future for marketing, check it out here.A sneak peek of our new look. Supermetrics Wrapped 2024 - recap of last yearIn case you missed our annual recap, you can read the full scoop in our blog. We cover all the major updates and improvements we did to enable you to do more with your marketing data. 👉Check it out here in case you missed it. Import any data - including offline & OOH - to Supermetrics Have you needed to combine offline data from your OOH marketing campaigns with your online data?Well, we’re excited to announce the launch of Custom Data Import! Now, you can easily bring your data from any source to Supermetrics, including any data source and offline channel, and report that alongside all your other data! Custom Data Import - no data left behind.Custom Data Import ensures no data is left behind. As a marketer, you often rely on a combination of digital and offline data to optimize your strategies. With this feature, you can import structured data from any source, ensuring that every marketing dollar you spend is accounted for and no channel is overlooked in your analysis. Interested to learn more? 👉Check out our blog about Custom data import.  Data Blending updates We've rolled out updates to our data blending functionality, introducing a new, streamlined user experience and groundbreaking flexibility to use the same data source multiple times in a single blend.👉Try data blending yourself. Blend one source multiple times in one blendUnlock a new level of flexibility by using the same data source in multiple ways within a single blend. Get richer analysis and unique insights, plus effortlessly resolve compatibility issues between different fields and data sources. If you use Custom Data Import you can incorporate multiple imports into your blend, giving you greater control and creativity in your reporting. Additionally, managing complex data from various report types has never been easier. New look and user experience The revamped data blending experience simplifies the blending process, making it faster and more straightforward to create powerful combinations from your data sources. Whether you’re a seasoned data pro or just getting started, this update ensures a smoother experience. Introducing: Build your own marketing data warehouse mini-course.Start the mini-course for free!Are you struggling with slow report loading times? Finding it difficult to analyze historical data trends? Frustrated with the limitations of your current data analysis tools?If so, this mini-course is for you! Introducing: Build your own marketing data warehouse mini-course.👉Preview the course here.This concise course is designed to equip you with the skills and knowledge needed to build your own marketing data warehouse (DWH). No prior technical experience is required. 🎧 Featured podcast episode: Navigating the TikTok turmoil: what marketers need to knowTikTok’s status in the U.S. remains a hot topic for marketers. Whether the platform continues as is or faces new restrictions, it’s clear that preparing for uncertainty is key to staying ahead.In our latest episode of The Marketing Intelligence Show, we explore:Why safeguarding your TikTok data and content is essential—no matter the outcome. The ripple effects of uncertainty on user behavior and advertising strategies. How to prepare for shifts in your marketing mix, including alternatives like YouTube Shorts, Instagram Reels, and Xiaohongshu. Key takeaways to evaluate TikTok’s role in your strategy and plan for the future.👉Listen to the full episode here  Updated static IP address range for AWS1 users For AWS1 users, we have recently updated our outbound proxies' static IP address range to maintain a secure and reliable network infrastructure that meets our customers' needs. Please check the updated IP address range to your whitelist in time. See the support article for a complete list of IP addresses to whitelist. Say Goodbye to Incompatible Fields in Google SheetsIncompatible Fields Validation is now live for Google Sheets users across various connectors: LinkedIn Ads, Instagram Insights, Snapchat Marketing, Tiktok Organic, YouTube, Spotify Ads, RTB House, and Xandr. This enhancement prevents users from selecting fields that are incompatible with their current selections in the GS query builder. Enjoy enhanced data retrieval! How FIFCO built an award-winning in-house agency with dataIn this episode of The Marketing Intelligence Show, José Murillo, FIFCO’s Regional Head of Connections Marketing, takes us behind the scenes of building an award-winning in-house agency. Discover how FIFCO scaled their team, transformed marketing with a strong data foundation, and saved 160 hours monthly with Supermetrics.What you’ll learn:✅ How José transitioned from agency owner to in-house marketing leader✅ The steps to creating a data-driven, scalable in-house agency✅ How FIFCO used predictive KPIs and automation to optimize strategies🚀 This episode is packed with actionable insights for marketers aiming to scale with data and innovation.👉 Listen nowFeatured case study: How OLG Improved Reporting Efficiency by 75% with SupermetricsDiscover how Ontario Lottery and Gaming Corporation (OLG), a leading government agency managing lottery, gaming, and digital products across Ontario, revolutionized their marketing strategy with Supermetrics and Looker Studio.What you’ll learn:✅ How OLG overcame fragmented data and manual reporting challenges✅ The key steps to centralizing analytics and automating workflows✅ How predictive analytics helped tailor strategies to seasonal trends🚀 With a 75% increase in reporting output and 35% time savings, OLG optimized campaigns and unlocked deeper insights into their performance.👉 Explore the full story That’s all for now! What stood out to you this month? Comment below if you have any questions😊

🚨 Connector alert – Threads Insights and Meltwater are now in Early Access!  Unlock the potential of your Threads data. Seamlessly import your profile and post performance data to gain a comprehensive understanding of your organic reach and engagement on this rapidly growing platform.📈 Track your growth: Monitor your profile growth and analyze audience demographics to refine your messaging strategy.📊 Measure post performance: Identify your best-performing content to inform future posts and optimize your content strategy.💡 Actionable insights: Go beyond the native Threads insights and access more data points to inform decisions and drive growth. Maximize the value of your media monitoring with Meltwater. Pull in your social listening data from this leading intelligence platform, gaining a holistic view of your brand's online presence.👂 Brand monitoring: Capture all mentions of your brand across the web to gauge public sentiment, identify potential risks, and measure the impact of your communication.🔎 Competitive Intelligence: Deep dive into your competitors' media footprint, campaigns, and product launches to inform your strategic positioning.🤝 Power your influencer strategy: Discover relevant influencers, assess their campaign reach, and optimize engagement to amplify your brand's message. Try these new connectors now – authenticate in the Supermetrics Hub and start reporting! 🎉

What’s new at Supermetrics in December 2024Another month, another update. We’re getting close to the end of the year, but that doesn’t mean the new cool things stop happening. Let’s dig in straight away! Redshift data processing pipeline updateFor Redshift users, we're making a change to our Redshift data processing pipeline to improve special character handling. This will standardize how double quotes are processed, collapsing consecutive quotes into a single quote. Other special characters may also be affected.The updates will be rolled out over the coming weeks. While this change aims to enhance data consistency, it might impact specific use cases. Please reach out to our support team if needed.  Case study of the month—FIFCOLearn how FIFCO transformed its data strategy and saved $70k and 160 hours monthly by automating reporting and streamlining operations with Supermetrics. Their in-house agency, Joystick, now powers bold creatives and best-in-class reporting, earning global recognition.💡 Key highlights:Saved $70k and 160 hours monthly with Supermetrics Automated data ingestion and built predictive KPI models Scaled an award-winning in-house agency to three countries📖 Read the full story.Don’t miss the full story!Podcast episode of the monthHow to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trendsIn this episode of The Marketing Intelligence Show, Tyson Drake, a fractional CMO and former CMO of a nine-figure DTC brand, shares growth strategies, first-party data tips, and insights on AI’s role in marketing.💡 Learn how to:Build a winning growth strategy for DTC Use first-party data to improve customer experiences Focus on contribution margin over ROAS Leverage AI for smarter marketing🎧 Listen nowNew template—Facebook Ads Ad Fatigue template for Looker StudioTry the free template today.Identify and address ad fatigue in your Facebook campaigns with this Looker Studio template. Track key metrics like CTR, cost per conversion, reach, and frequency to pinpoint when your ads are losing their effectiveness.👉Try it here.  Power BI for marketing: How to set up your dashboardsRead the blog.With a few simple steps to set your data up the right way, Power BI can be a marketer's best friend. Its easy analytics tools, customizable visualizations, and ability to handle large data volumes make it the ideal platform for many marketing teams. In the blog, we'll break down the details of using Power BI for marketing. 📖 Read the blog here. December Product Updates WebinarWe covered:New data source connectors: Discover how to connect to even more data sources, including marketing automation, social media, CRM, analytics, e-commerce, and paid media platforms.   Custom Data Import enhancements: Learn about the improved flexibility and reliability of our Custom Data Import feature, including new import methods, the ability to adapt to file structure changes, and easy editing of existing imports.   SAML single sign-on: Enhance security and simplify access management with our new SAML single sign-on feature.   Reporting on non-aggregatable metrics: Gain greater control over reporting on reach and other non-aggregatable metrics in your data storage, avoiding discrepancies and accidental snapshots.   Conversion uploads: Mitigate signal loss and future-proof your data foundation with our self-serve Conversions API integrations, supporting various event sources across web and offline channels.   Field compatibility in Google Sheets: Enjoy a better user experience with improved control over refresh behavior in Google Sheets.  That’s all for the December update, see you in the next year!🎄