News & Updates

We are excited to announce the launch of not one, but two new early access data sources: Walmart Connect (Display) and Walmart Connect (Search)! Now you can easily connect your display and search ad data from Walmart's leading retail media platform directly to your reporting tools.Walmart Connect (Display)This data source allows you to bring your display ad performance data from Walmart's retail media platform directly into your reporting.Gain a centralized view: Get a comprehensive overview of your display advertising performance on Walmart Connect and measure the impact of your campaigns on sales. Track key metrics: Analyze performance using report types such as Campaign, Line item, SKU, and Creative, with granular dimensions and metrics to optimize your strategy. Unlock insights: Monitor the effectiveness of your display ads in influencing both online and in-store purchases and gain a deeper understanding of your ecommerce and retail performance. Walmart Connect (Search) And that's not all! Our new Walmart Connect (Search) data source allows you to bring your search ad performance data from Walmart's retail media platform directly into your reporting.Optimize your campaigns: Get a complete view of your Sponsored Products performance on Walmart.com and in the Walmart app. Track ad group, keyword, and product performance to maximize visibility and drive sales. Understand customer behavior: Analyze key metrics like attributed purchases, search impressions, and sales trends to understand the direct impact of your campaigns and identify best-selling products. Make data-driven decisions: Use various report types—including Ad group, Ad item, Keyword, and Brand—to gain granular insights that will help you fine-tune your advertising strategy and maximize ROI. Ready to get started? Try both connectors for free!Start your free trial for Walmart Connect (Display) here. Start your free trial for Walmart Connect (Search) here.  

This week, we have several data source updates. New campaign type support for TikTok Ads, and new metrics for Microsoft Advertising and Google Ads. TikTok AdsTikTok Ads data source now supports the GMV Max Ads campaign type. To be able to get data for GMV Max data, at least one of the GMV Max Ads fields must be included. Otherwise, GMV Max data is not fetched.New fields added are: GMV Max Ads spend     GMV Max Ads billed cost     ROI protection compensation statusWe are working on adding support for GMV Max Campaigns.You can find all our available fields for TikTok Ads here. Microsoft AdvertisingWe have added new video metrics for Microsoft Advertising:Video views View through rate Avg CPV Video views at 25% Video views at 50% Video views at 75% Completed video views Video completion rate     Total watch time Avg watch time per video view Avg watch time per impressionYou can find all our available fields for Microsoft Advertising here. Google AdsWe have added new metrics for Google Ads:Unique users Impression frequencyPlease note that these metrics have certain limitations:They are only available for campaigns of types Display, Video, Discovery, and App. Data can only be retrieved for a maximum date range of 92 days.You can find all our available fields for Google Ads here.

We've updated our LinkedIn Ads data source to fully support document ads with the following changes:"Creative type" now displays "DOCUMENT_ADS". "Creative reference" now displays "documentads". "Creative direct sponsored content name” and "Creative title" fields may now contain data.We have also added a new field “Creative download URL”, which fetches the document.Please note that some creative fields are not compatible with document ads and will return empty if used. 

We have released new fields for LinkedIn Ads and Snapchat Marketing data sources.LinkedIn AdsThe new metrics are:Average dwell time Audience penetrationPlease note that "Audience penetration" can only be used on the campaign level and is limited to the last 92 days of data.You can find documentation of all our available LinkedIn Ads fields here. Snapchat MarketingWe have added the field "Campaign objective type v2".You can read more about the differences between "Campaign objective" (objective) and "Campaign objective type v2" (objective_v2_properties) from the Snapchat API documentation. We will remove the "Campaign objective" field eventually, and "Campaign objective type v2" will be the only supported field.You can find documentation of all our available Snapchat Marketing fields here. 

Happy August! 🤗 This month's update includes: A new customer story on how Alvie by Precis powered a performance marketing tool with Supermetrics New in-platform tools to transform and filter your marketing data. An updated navigation to make finding what you need easier. New marketing resources and a report to help you plan for 2026. An invitation to meet our team at MeasureCamp in Chicago.  How Alvie by Precis powered a performance marketing tool with SupermetricsRead the full case study.What happens when a marketing performance tool needs to quickly expand its data connections to win new clients?Facing a choice between building costly connectors in-house or integrating a third-party solution, the Alvie team chose to use the Supermetrics API. This decision helped them expand from 14 to over 100 data sources in less than two months. By avoiding the need to hire 5-10 engineers for development and maintenance, Alvie was able to focus on innovations that drive value, achieve faster market entry, and boost new customer acquisition.👉 Read the full story Are you getting the most from your marketing data?Have you seen what our Platform is capable of?Is your marketing data working as hard as it could be?We get it—shaping and organizing your data to fit your specific needs isn't always easy. That's why we've introduced new tools to make it simpler.Now you can combine data from all your channels, apply your own rules, and standardize naming conventions across campaigns—all within a single visual editor. You can: Transform and combine data without any code. Create custom datasets that give you a clearer view of your marketing. Eliminate bottlenecks and move from data to decisions faster. Get the consistent, reliable data you need, ready for action. Want to see it for yourself?👉Try 14 days for free. New platform navigation coming your way We are updating our Supermerics platform’s side navigation soon. The items on the sidebar will follow order: connect, manage, analyze and activate to reflect our product functionalities better.This means the order of items will change, but we’ll do our best to direct you to pages you’ve used before. If you have any feedback on the change, don’t hesitate to reach out. Keep an eye out for the new navigation! 👀 Now you can filter data in transfers Get the data you need, faster. Now you can apply data filters directly to your transfers from the Table Manager.With transfer-level filtering, you can: Increase efficiency: Transfer smaller, more relevant datasets, which speeds up transfer times. Reduce costs: Lower your data storage costs by moving only the data you need to your data warehouse. Get cleaner data: Your data arrives in your destination pre-filtered and ready for analysis. 👉 Read the support article What marketers enjoy reading this month This month, we're featuring articles on how to use Supermetrics and level up your marketing analytics skills. Ad creative testing: How to identify your best ads and win the attention game Supermetrics for performance marketing: 8 ways to overcome data challenges and drive better ROAS How to monitor and improve marketing data quality with Supermetrics Data visualization for marketers: How to build actionable dashboards (Even if you’re not a data analyst or designer)  Going to MeasureCamp in Chicago? See us there! MeasureCamp is an open, free-to-attend "unconference" for digital analytics professionals—and the next event in Chicago is on September 13. Supermetrics will be there, and we'd love to connect with you. Stop by our table to say "hi" and pick up some cool stuff! Get ready for 2026! As you plan your strategy for next year, we've compiled the key insights you need to know.Our 2025 Marketing Data Report reveals how marketers are navigating a world with more data, the upcoming cookieless future, and the ongoing challenge of measuring ROI. It’s your roadmap to turning data into a competitive advantage. Don't start your 2026 planning without it.👉 Get our report for free!

To improve your Snowflake data source user experience, we have released a new Snowflake data source. The new Snowflake data source is available in all of our destinations.With the new Snowflake data source, you can:Easily fetch data from your Snowflake tables with a few clicks – no SQL required. Transfer data from Snowflake to all of Supermetrics’ supported destinations, including data visualization tools, spreadsheets and data warehouses. Combine data from Snowflake with other platforms using data transformation features like Data Blending. Pull 1st-party customer data from Snowflake to be activated in marketing platforms.The existing Snowflake data source is now named Snowflake (Legacy), and the new Snowflake data source is called Snowflake.We recommend switching to the new Snowflake data source for a better user experience.To do this, search for the Snowflake data source in your Supermetrics destination, connect your account, and re-create your queries.If you have any questions, don’t hesitate to reach out to us.Happy reporting!

TGIF 😎 We’ve got some new field releases to our data sources 💪Microsoft AdvertisingEnabling the use of totally legal query of goal dimensions with ad dimensions, we’ve added the following fields to versions of the goal dimensions that work specifically with Ad Performance report:Ad goal Ad goal IDLinkedIn AdsWe’ve added the dimension 'Impression device type' for the LinkedIn Ads data source, allowing you to identify which device types bring the most impressions.FlashtalkingWe’ve implemented support for a new report type “Spotlight” for our Flashtalking data source. That’s all for now. Happy weekend!

📢 What’s Happening in the Community! Catch Up on Product Updates!Missed our June 18 Product Updates Webinar? No problem! The recording is now available. Tea Korpi (Product Marketing) and Valter Andersson (Director of Product) walk you through our Q1-Q3 innovations and hint at what’s coming next.In the video, you’ll: See new features that simplify your marketing data. Get a peek at upcoming releases for a competitive edge. Learn how to get early beta access. We covered new connectors, platform updates (Data Explorer, Dashboards, Guided Onboarding, Workspaces), and more! 🔥 Hot Topics Here’s what got the community talking: LinkedIn Ads: New RAR Metrics: Exciting news! Revenue Attribution (RAR) metrics are now available for LinkedIn Ads. Switch to the New Google BigQuery Data Source: We recommend upgrading for an improved experience. Early Access Connectors: Shopee, Amplitude, and Vibe data sources are now available in early access!  💡 Latest Member IdeasWe love hearing your ideas! Here are some of the new suggestions that got the community talking: New Facebook/Instagram Followers Data: Users are looking for historical follower data to track trends. Google Sheets: Flexible Table Headers: A request to support table headers beyond the first row for better data organisation. Got an idea that would make Supermetrics even better? Or see a suggestion you love? Submit your own ideas or vote for your favourites here!🗣️ Your Voice Matters: Help Shape the Supermetrics Community! Help Shape the Supermetrics Community! We're always striving to make the Supermetrics Community the most valuable resource for you. To make sure we're hitting the mark, we need to hear from you!We've put together a quick Supermetrics Community Pulse Check survey to understand what content you find most valuable, what topics you'd love to see covered, and how we can make this space even better.This survey only takes about 5-7 minutes to complete, and your feedback is incredibly important. It will directly influence future content, events, and improvements within the Community.Ready to share your thoughts? Take the Supermetrics Community Survey Thank you for helping us build a stronger and even better Supermetrics Community together! 💬 Join the Conversation Share your wins, questions, and feedback. We’re building something amazing together, and every voice matters! Sahra Kahim ❤Community Manager 

Happy July! ☀We’re back with another exciting update to help you unlock more from your marketing data.Navigate this post:Marketing Intelligence Platform Customer story of the Month: VodafoneZiggo Summer reads: Must-read content this month! Podcast of the Month Upcoming events Community updates New early-access connectors New reporting templates🤔 Are you getting the most from your marketing data?You're already bringing your data together with Supermetrics — that's a smart move! But what if you could do even more, right inside Supermetrics?We know that shaping and organizing your data to fit your needs can be a headache. That's why we've simplified things in the Marketing Intelligence Platform.Imagine combining data from all your channels, applying your own rules, and standardizing naming conventions across campaigns—all in a visual editor. You can:Transform and combine your data without any coding. Build custom datasets that show your marketing efforts. Avoid bottlenecks and act on insights faster than ever before.Get reliable, tailored data at your fingertips.Want to see it for yourself?👉 Try it out  🔧 How VodafoneZiggo improved data management and marketing efficiencyWhat happens when a leading telecom company rethinks its approach to marketing data?VodafoneZiggo moved to the Supermetrics Marketing Intelligence Platform—and unlocked a whole new level of reporting. With cross-channel data blending, creative-level insights, and easy onboarding of new platforms, the team now gets the full picture faster.👉 Read the full case study 📕 Summer reads: Must-read content this month!Summer’s here, and while you might be dreaming of beach days, it’s also the perfect time to sharpen your skills and spark new ideas for your career. Dive into these essential articles and ebooks to gain your edge!Ad creative testing: How to identify your best ads and win the attention game. Your creative concept is the single biggest differentiating factor between great and disastrous advertising effectiveness. Learn how to build a consistent ad creative testing process to identify what works, what doesn’t, and how to optimize your performance. 23 Looker Studio dashboard examples to inspire your next report. The beauty of Looker Studio is that you can build literally any kind of marketing report or dashboard with it. However, if you’re suffering from blank page syndrome, you might want to start with a ready-made template. The 2025 Marketing Data Report: Trends, challenges, and opportunities. Backed by insights from 6,000 businesses, this report reveals how marketing data usage has evolved—what's working, what’s not—and how you can use these findings to sharpen your own strategy. Guide to LinkedIn Conversions API: Learn to future-proof your marketing! This guide, in partnership with LinkedIn, shows how CAPI increases attributed conversions (31% average!), reduces costs (20% average!), and improves targeting in a privacy-first world. Agency Playbook: Scalable data solutions for agencies big and small: Discover how agencies use data for growth, building efficient reporting and unlocking new analytical capabilities to better serve clients.  🎧 Podcast of the month: How AI is changing search — and what that means for SEO and contentAI is fundamentally changing how people search — from Google's AI Overviews to tools like ChatGPT and Perplexity. In this week's episode of The Marketing Intelligence Show, Fanny chats with Supermetrics' in-house SEO expert, Heini Lindfors, about how AI is fundamentally changing the landscape of search and how to adapt your strategy to thrive amidst AI Overviews, conversational search, and evolving user behavior.Discover:The impact of Google's AI Overviews and AI Mode Leverage AI to streamline your SEO workflows Shift your focus from vanity metrics to real business impact Build brand authority and future-proof your SEO strategy👉 Watch now🎉 EventsJoin us at Google Cloud Summit!Google Cloud Summit Sydney, Australia (30 July)Are you going to Google Cloud Summit Sydney, Australia on July 30? The Supermetrics team will also be sponsoring and onsite at Google Cloud Summit! We would love to meet up while you’re there. Whether you're already using Supermetrics or just curious about what we do, this is your chance to chat with our team in person! Book a meeting in advanceAs it is a Google event, we can’t promise entry, but if you’re planning to attend, it’d be great to meet in person.👉 Google Cloud Summit Sydney — Registration 🤝🏻 CommunityOne Year of Community, Countless Connections!The Supermetrics Community is thriving, are you in the loop?Missed our latest Product Update webinar? No worries, you can watch the full recording now, exclusively in the community. It's packed with powerful insights and feature highlights you won't want to miss.As we celebrate one year of sharing, learning, and growing together, we’d love your input. Take a minute to fill out our [Community Survey], your voice shapes what comes next.Let’s make this space even better, together.🔥 New early-access data sourcesNew data sources alert!Data source available in early access: Google BigQuery and TikTok Shop. Please note that our TikTok Shop data source is currently available in the US only.👉 Connect to our early access data sources here or browse all existing ones.📊 Reporting templates — ready when you areTemplates built to help you track what matters — without starting from scratch. No setup stress. Just plug in your data and start exploring your data.Ecommerce paid channels dashboard (Google Sheets) See how your ads are performing across Google, Facebook, TikTok, and GA4 — all in one place. Organic social overview (Looker Studio) Get a full picture of how your organic posts are doing across Instagram, Facebook, LinkedIn, TikTok, and more. Facebook page dashboard (Google Sheets) Track reach, engagement, post performance and perform ad-hoc calculations in Google sheets.👉 Browse all templates by tool, channel, or use case — from SEO to paid media and beyond. 

Good news 🙌 We have added the following RAR (Revenue Attribution) metrics to the LinkedIn Ads data source:Revenue won ROAS (Revenue attribution) Closed won opportunities Opportunity amount Open opportunities Opportunity win rate Average deal size Average days to closeWith these RAR metrics, you can now attribute ROI and business growth to your marketing efforts 🚀Check out the full metrics and dimensions currently available in our LinkedIn Ads here: https://supermetrics.com/docs/integration-linkedin-ads-fields/.Let us know if you have any questions. In the meantime, happy reporting!

To improve our Google BigQuery data source user experience, we have released a new Google BigQuery data source. The new Google BigQuery data source is available in all of our destinations.With the new Google BigQuery data source, you can:Easily fetch data from your BigQuery tables with a few clicks – no SQL required. Transfer data from your data warehouse to all of Supermetrics’ supported destinations, including data visualization tools, spreadsheets and data warehouses. Combine data from your data warehouse with other platforms using data transformation features like Data Blending.The existing Google BigQuery data source is now named Google BigQuery (Legacy), and the new Google BigQuery data source is called Google BigQuery.We recommend switching to the new Google BigQuery data source for a better user experience.To do this, search for the Google BigQuery data source in your Supermetrics destination, connect your account, and re-create your queries.If you have any questions, don’t hesitate to reach out to us.Happy reporting! 

We’ve released several updates to our Custom Data Import feature, making the experience smoother and giving you more control over your data uploads.Access to imported files: Get a clear overview with a new list view showing all your imported files, their status, source, and other key details at a glance. Download data behind email links: You can now automate reporting from platforms that send reports as links in emails. This means less manual work for you, as Supermetrics automatically updates your data from email links. New “File name” and “Import time” fields: You can now include the name of the file and the time when the data was imported in your queries by using new default fields “File name” and “Import time”. You can also use these fields in Supermetrics Custom fields.Check out these updates from the Supermetrics Hub.

🌞 Welcome to the June edition of the Supermetrics Newsletter! We have a jam-packed update for you.Navigate this post:Supermetrics acquires Relay42 Supermetrics Workspaces Updates to Custom Data Import Exclusive insights - get our Guide to LinkedIn Conversions API Podcast of the month: The future of the marketing tech stack—real talk on CDPs, AI, and measurement New early access data sources What other marketers are reading this monthSupermetrics acquires Relay42We're excited to announce that Supermetrics, the leading Marketing Intelligence Platform, has acquired Relay42, a real-time Customer Data Platform.Together, we're building the industry's first end-to-end marketing intelligence solution, designed to unify marketing performance, customer behavior, and revenue outcomes in a single, intelligent platform.As our CEO, Anssi Rusi, puts it: "We're creating a platform that empowers marketers to unify their marketing performance and first-party customer data into a single view and use it to dynamically engage customers with the right message at every touchpoint."Ready to see how the combined Supermetrics and Relay42 platform can drive extraordinary business growth?👉 Visit our blog to learn more.Introducing Supermetrics Workspaces - manage teamwork easier than everWith Supermetrics Workspaces, you can create dedicated environments for all your business functions tailored to your unique needs. Whether you're managing teams by region, client, or brand, the flexibility to allocate your subscription and organize data access is now in your hands. To learn more about workspaces, read this support article. Workspaces are here!With Workspaces, you can:Create dedicated workspaces Get centralized access control Isolate and protect your and your clients’ data👉 Learn more and gain access to the Workspaces.  ✅ Updates to Custom Data ImportWe’ve released several updates to our Custom Data Import feature, making the experience smoother and giving you more control over your data uploads. Access to imported files: Get a clear overview with a new list view showing all your imported files, their status, source, and other key details at a glance. Download data behind email links: You can now automate reporting from platforms that send reports as links in emails. This means less manual work for you, as Supermetrics automatically updates your data via email.  New "File name" and “Import time” fields: You can now include the name of the file and the time when the data was imported in your queries by using new default fields "File name" and "Import time". You can also use these fields in Supermetrics Custom fields.👉 Check out these updates from the Supermetrics Hub. 👀 Exclusive insights - get our Guide to LinkedIn Conversions APIDownload our latest guide.In today's privacy-focused world, traditional tracking methods are becoming less effective. That's where Conversions API (CAPI) comes in.But only 20% of marketers are looking into API-based data exchanges like CAPI to prepare for a privacy-first future.That creates a major opportunity to outsmart your competition.We joined forces with LinkedIn to create a Guide to LinkedIn Conversions API. It’s your essential guide to understanding and implementing CAPI. You'll learn how CAPI can help you:Increase attributed conversions (LinkedIn data shows a 31% average increase) Reduce cost per action (CAPI can lower costs by an average of 20%) Improve targeting and strengthen customer relationships Future-proof your marketing strategyWant to know more about CAPI?👉 Download your copy. 📢 Podcast of the monthIn this week’s episode of The Marketing Intelligence Show, Anna Shutko chats with Supermetrics’ own Tea Korpi about why ecommerce marketers are drowning in data—and what to do about it.Learn how to:✅ Structure your dashboard around the funnel✅ Avoid common data pitfalls✅ Integrate offline data like inventory and CRM info✅ Build smarter reports using Supermetrics' custom data import👉 Listen now.⭐ New early access data sourcesData source available in early access: Vibe, Shopee Ads, Shopee Commerce, and Amplitude.Connect to our early access data sources here or browse all existing ones. 📖 What other marketers are reading this monthIf you’re looking to improve your marketing analytics skills, here’s a list of content that our audience found helpful in June:Last-click attribution for measurement: Is it that bad? Answers from a Data Analyst [template included] How to analyze your paid ad performance across multiple channels 8 data principles you should apply for marketing How to access real-time ad analytics across platforms Big data in marketing: what is it and why does it matter?

Good news! 🎉 Shopee Ads, Shopee Commerce, Amplitude, and Vibe data sources are now available in Early Access.This means that you can try and use these data sources for free with your Supermetrics license. 👉Connect to the Shopee Commerce data source to fetch sales, orders and customer data from Shopee. With it, you can:report combined performance of multiple stores at a time. combine with marketing data to understand how your initiatives influence sales.👉Connect to the Shopee Ads data source to measure the performance of your CPC ads on Shopee. With it, you can:track key metrics, such as Impressions, Clicks, and Conversions. measure how your marketing efforts are affecting sales.👉Connect to the Amplitude data source to gain insights into your user behaviours across platforms. With it, you can:see the full customer journey on your website or app. track user-level conversions and activate the data to enhance the effectiveness of your marketing campaigns.👉Connect to the Vibe data source to measure the performance of your CTV campaigns. With it, you can:seamlessly integrate Vibe data with those from other marketing channels to have a holistic view of your media performance. optimize ROAS of your CTV campaigns.Give these data sources a try and let us know how your experience goes. We look forward to receiving your feedback 🤝 Happy reporting!

Action required: Refresh your account list on June 26, 2025 We are upgrading our Amazon DSP data source to a newer API version on June 26, 2025. These changes include field deprecations and changes to the reporting level for advertiser accounts with Admin permissions.The new API version doesn’t support all the fields currently available, which means we are deprecating the unsupported fields from the Amazon DSP data source. Additionally, we are making changes to the account fetching logic of the data source. This affects advertiser accounts with “Admin” permission within the manager account. This change is required by the underlying Amazon DSP API, but will also improve the reporting logic of our data source by making sure all types of advertiser accounts fetch data on the same level going forward. You can find the full list of depreciated fields at the end of this post. If your advertiser’s account permission is “ADSP Reports” within your manager account, no action is required from you. The deprecated fields will start returning empty data on June 26, 2025.If your advertiser’s account permission is “Admin” within your manager account, you need to take action on June 26, 2025. Take the following actions on June 26, 2025, if your advertiser’s account permission is “Admin” within your manager account:Refresh your account list for your connection(s) to keep the data source running smoothly. In Excel, you can refresh accounts by editing one of the Amazon DSP queries and selecting "Refresh accounts list" under the account selection in the Supermetrics sidebar. For Query Manager (API) and data warehouses, you can find instructions on how to refresh accounts in this support article. After refreshing, select the advertisers for which you want to obtain data. You can now refresh your existing queries and create new ones.Additionally, please note the following:The API upgrade changes the account hierarchy for the Admin accounts. This means that the values for Advertiser ID & Advertiser name will change from Profile level to DSP Advertiser level. Please note that this will affect your reporting. The deprecated fields will start returning empty data on June 26, 2025.The full list of deprecated fields:Line item budget Line item external ID Order budget Order external ID Accept Accept click-through conversions Accept view-through conversions Accept conversion rate Accept cost per acquisition Banner interaction Banner interaction click-through conversions Banner interaction view-through conversions Banner interaction conversion rate Banner interaction cost per acquisition Brand store engagement 1 Brand store engagement 1 click-through conversions Brand store engagement 1 view-through conversions Brand store engagement 1 conversion rate Brand store engagement 1 cost per acquisition Brand store engagement 2 Brand store engagement 2 click-through conversions Brand store engagement 2 view-through conversions Brand store engagement 2 conversion rate Brand store engagement 2 cost per acquisition Brand store engagement 3 Brand store engagement 3 click-through conversions Brand store engagement 3 view-through conversions Brand store engagement 3 conversion rate Brand store engagement 3 cost per acquisition Brand store engagement 4 Brand store engagement 4 click-through conversions Brand store engagement 4 view-through conversions Brand store engagement 4 conversion rate Brand store engagement 4 cost per acquisition Brand store engagement 5 Brand store engagement 5 click-through conversions Brand store engagement 5 view-through conversions Brand store engagement 5 conversion rate Brand store engagement 5 cost per acquisition Brand store engagement 6 Brand store engagement 6 click-through conversions Brand store engagement 6 view-through conversions Brand store engagement 6 conversion rate Brand store engagement 6 cost per acquisition Brand store engagement 7 Brand store engagement 7 click-through conversions Brand store engagement 7 view-through conversions Brand store engagement 7 conversion rate Brand store engagement 7 cost per acquisition Click on redirect Click on redirect click-through conversions Click on redirect view-through conversions Click on redirect conversion rate Click on redirect cost per acquisition Decline Decline click-through conversions Decline view-through conversions Decline conversion rate Decline cost per acquisition Drop down selection Drop down selection click-through conversions Drop down selection view-through conversions Drop down selection conversion rate Drop down selection cost per acquisition     Email interaction Email interaction click-through conversions Email interaction view-through conversions Email interaction conversion rate Email interaction cost per acquisition Email load Email load click-through conversions Email load view-through conversions Email load conversion rate Email load cost per acquisition Game interaction Game interaction click-through conversions Game interaction view-through conversions Game interaction conversion rate Game interaction cost per acquisition Game load Game load click-through conversions Game load view-through conversions Game load conversion rate Game load cost per acquisition Homepage visit Homepage visit click-through conversions Homepage visit view-through conversions Homepage visit conversion rate Homepage visit cost per acquisition Marketing landing page Marketing landing page click-through conversions Marketing landing page view-through conversions Marketing landing page conversion rate Marketing landing page cost per acquisition Mashup add to cart Mashup add to cart click-through conversions Mashup add to cart view-through conversions Mashup add to cart conversion rate Mashup add to cart cost per acquisition Mashup add to wishlist Mashup add to wishlist click-through conversions Mashup add to wishlist view-through conversions Mashup add to wishlist conversion rate Mashup add to wishlist cost per acquisition Mashup backup image Mashup backup image click-through conversions Mashup backup image view-through conversions Mashup backup image conversion rate Mashup backup image cost per acquisition Mashup click to page Mashup click to page click-through conversions Mashup click to page view-through conversions Mashup click to page conversion rate Mashup click to page cost per acquisition Mashup clip coupon click Mashup clip coupon click click-through conversions Mashup clip coupon click view-through conversions Mashup clip coupon click conversion rate Mashup clip coupon click cost per acquisition Mashup shop now click Mashup shop now click click-through conversions Mashup shop now click view-through conversions Mashup shop now click conversion rate Mashup shop now click cost per acquisition Mashup subscribe and save Mashup subscribe and save click-through conversions Mashup subscribe and save view-through conversions Mashup subscribe and save conversion rate Mashup subscribe and save cost per acquisition Message sent Message sent click-through conversions Message sent view-through conversions Message sent conversion rate Message sent cost per acquisition Product purchased click-through conversions Product purchased view-through conversions Purchase button Purchase button click-through conversions Purchase button view-through conversions Purchase button conversion rate Purchase button cost per acquisition Referral Referral click-through conversions Referral view-through conversions Referral conversion rate Referral cost per acquisition Registration confirm page Registration confirm page click-through conversions Registration confirm page view-through conversions Registration confirm page conversion rate Registration confirm page cost per acquisition Registration form Registration form click-through conversions Registration form view-through conversions Registration form conversion rate Registration form cost per acquisition Sign up page Sign up page click-through conversions Sign up page view-through conversions Sign up page conversion rate Sign up page cost per acquisition Store locator page Store locator page click-through conversions Store locator page view-through conversions Store locator page conversion rate Store locator page cost per acquisition Submit button Submit button click-through conversions Submit button view-through conversions Submit button conversion rate Submit button cost per acquisition Subscription button Subscription button click-through conversions Subscription button view-through conversions Subscription button conversion rate Subscription button cost per acquisition Success page Success page click-through conversions Success page view-through conversions Success page conversion rate Success page cost per acquisition Survey finish Survey finish click-through conversions Survey finish view-through conversions Survey finish conversion rate Survey finish cost per acquisition Survey start Survey start click-through conversions Survey start view-through conversions Survey start conversion rate Survey start cost per acquisition Thank you page Thank you page click-through conversions Thank you page view-through conversions Thank you page conversion rate Thank you page cost per acquisition Total new-to-brand purchases Total new-to-brand purchases clicks Total new-to-brand purchases views Total new-to-brand purchase rate Total new-to-brand eCPP Total pixel click-through conversions Total pixel view-through conversions Video completed     Video completed click-through conversions Video completed view-through conversions Video completed conversion rate Video completed cost per acquisition Video started Video started click-through conversions Video started view-through conversions Video started conversion rate Video started cost per acquisition Widget interaction Widget interaction click-through conversions Widget interaction view-through conversions Widget interaction conversion rate Widget interaction cost per acquisition Widget load Widget load click-through conversions Widget load view-through conversions Widget load conversion rate Widget load cost per acquisition Off Amazon purchases (14d) Brand halo ATC Brand halo ATC clicks Brand halo ATC views Brand halo ATL Brand halo ATL clicks Brand halo ATL views Brand halo DPV Brand halo DPV clicks Brand halo DPV views Brand halo new subscribe and save Brand halo new-to-brand purchases Brand halo purchases     Brand halo total product sales     Brand halo total product units sold   

To improve our Google Sheets data source user experience, we have released a new Google Sheets data source. The new Google Sheets data source is available in all of our destinations.With the new Google Sheets data source, you can:Pull data from your Google Sheets into all of your Supermetrics destinations Name the Google Sheets headers for more clarityThe existing Google Sheets data source is now named Google Sheets (Legacy), and the new Google Sheets data source is called Google Sheets. The Google Sheets (Legacy) data source will stop fetching data by the end of the year 2025 and will return an error message.Switch to the new Google Sheets data source by the end of the year 2025. To do this, search for the Google Sheets data source in your Supermetrics destination, connect your account, and re-create your queries. 

We have migrated our Stripe data source to a Stripe App to take full advantage of all the Stripe features. Due to this migration, all Stripe data source users need to switch to the Stripe App by July 15. To switch the Stripe data source to use the Stripe App, all users need to log in to Stripe again.  As soon as you can, please reconnect your Stripe account using the steps in the Stripe connection guide. If you have multiple Stripe accounts, you will need to repeat these steps for each account. In case reconnecting generates a separate new connection, you can go to Supermetrics Hub and replace the old connection with the new one to ensure your queries continue running uninterrupted. We will retire the old Stripe connections on July 15, 2025, so please reconnect the Stripe data source by then to have a smooth transition.  

On June 10, 2025, Meta made changes that affected how data is fetched for the Facebook Ads data source. First, queries that include both the "Reach" metric and breakdown dimensions (like "Gender", "Country", "Placement", and others) are limited to the last 13 months. Meta changed this to improve API performance.Second, was a change to how some attribution settings are handled, to help reduce discrepancies between the API and the Ads Manager. Action report times are automatically selected by the API, which means users don't need to select this setting for the query. The Supermetrics setting "Report time action stats" no longer needs to be selected. Unified attribution is always enabled, so the Supermetrics setting "Disable unified attribution setting" no longer works.More details about the changes can be found in our support article. Next steps For the Reach change:If you are splitting the "Reach" metric with breakdown dimensions, you may need to update the date range of the query to be 13 months or less. Otherwise, you will see an error message starting June 10, 2025.  For the attribution settings changes:You no longer need to use the "Report time action stats" setting, as the Meta API handles this automatically. It's removed from the available query settings, and for any queries that have it selected, the setting is ignored. You can no longer use the "Disable unified attribution setting" option, as the Meta API automatically selects this based on your Ad Set level settings. It's removed from the available query settings, and for queries that have it selected, the setting is ignored.  More detailed guidance can be found in our support article. 

We are upgrading our Shopify data source to a newer API version (Shopify API v2024-10). This upgrade needs the user to accept additional permissions to fetch location-specific fields. To accept the new permissions, you need to reconnect the Shopify data source.  You need to reconnect the Shopify data source after June 18, 2025, if you use the “Location name” dimension in your reporting.  Follow the normal connection steps, and you should see the “Update data access” request showing the new permissions. Accept those and complete the connection process. If you do not reconnect Shopify data source after June 18, you will get an error message asking you to reconnect to grant the permissions. 

Celebrating 1 Year of Supermetrics Community Magic! 💫  📢 What’s Happening in the Community🧠 Data Talk: Why Your Data Might Be Lying to You. Check it out here 🎯 Community Challenges — Join In & Win! Tell us how you use Data Transformations, and you could win a prize!  ​​ Attended the APAC SuperSummit? Share your biggest takeaway for a chance to win 🏆 or go vote for your favorite key take away.  💡 Latest Member Ideas:We received 35 new ideas in May  thank you for shaping the future of Supermetrics with your feedback!🔥 Hot Discussions Last Month Here’s what got the community talking:TikTok GMV Max Support: new feature request Google Ads Auction Insights: pro tips shared LINE Ads image URLs & conversion tracking: deep dive request Year-over-year data comparisons in Looker Studio📅 Upcoming Events & Activities🚀 Product Update Webinar - June 18 Join Valter & the Supermetrics team for a look at what’s new and what’s next. 🎉 Milestone Moment: We’re 1 Year Old! That’s right, this Wednesday marks 1 year since our community launched, and we’ve come so far together:We’re now 2,015 strong—and growing! 💙 211 Topics & 352 Replies shared 10 exclusive community events - 2 of them live!We’re just getting started — and it’s all thanks to you. Stay tuned for even more interactive events and features! 💬 Join the ConversationShare your wins, questions, feedback, or just drop a hello. We’re building something amazing together, and every voice matters.Here’s to many more milestones!💃🏾 As your Community Manager, I just want to say it’s been an honour and an absolute joy to build and grow this community alongside all of you.This isn’t just a platform — it’s a space shaped by your curiosity, your collaboration, and your willingness to share and learn together. I do this for you, our amazing members and users and it means the world to see how far we’ve come.Thank you for being a part of this journey, for your ideas, your energy, and your trust. Here’s to everything we’ve built  and all the incredible things still ahead. 💫With gratitude, yours trulySahra Kahim Community Manager 💙& the Supermetrics Community Team 💙  

We have added new page monetization metrics to the Facebook Insights data source.New metrics are:Total approximate earnings Content monetization earnings In-stream ads earnings Ads on reels earningsNote that these metrics only work with page-level fields or by themselves. This means the new metrics are not compatible with post-related fields. 

In today's privacy-focused world, traditional tracking methods are becoming less effective. That's where Conversions API (CAPI) comes in.But only 20% of marketers are looking into API-based data exchanges like CAPI to prepare for a privacy-first future.That creates a major opportunity to outsmart your competition.We joined forces with LinkedIn to create a Guide to LinkedIn Conversions API. It's your essential resource for understanding and implementing CAPI. Simply put, the LinkedIn CAPI allows you to send your valuable first-party conversion data (think demo requests, CRM updates, offline sales) directly from your systems to LinkedIn. This server-side approach means more reliable tracking, even when browser pixels fall short.The benefits?Improved measurement: Get a clearer picture of your true ROI, with an average 31% increase in attributed conversions (according to LinkedIn). Enhanced targeting: Feed LinkedIn's algorithm richer, more accurate data to build higher-intent matched and predictive audiences. Better optimization: Lower your cost per action (LinkedIn saw an average 20% decrease) by focusing on campaigns that genuinely drive results. Privacy-resilient: Respect user privacy while still gaining crucial insights from your consented data.How does Supermetrics fit in?Supermetrics offers a direct integration with LinkedIn Ads, making it easy to get started with CAPI — no manual data entry or dev team required.If you're advertising on LinkedIn, managing conversion data in CRMs or ERPs, and using Google Sheets in your workflows, our integration is designed for you.Here’s how Supermetrics helps you leverage the LinkedIn CAPI:Easy Data Mapping & Alignment: Automatically match your CRM data (from whichever CRM you use) to LinkedIn's requirements, reducing inconsistencies and eliminating missing records. Seamless B2B Attribution: Connect account-level conversions to LinkedIn's individual-level tracking without complex manual workarounds. Reliable Automation: Ensure consistent data formatting and structure, so your automations run smoothly without unexpected disruptions. Future-Proofing: Stay ahead of LinkedIn API changes, as Supermetrics manages the integration, so your workflows don’t break.Want to learn more? Our Guide to LinkedIn Conversions API shows you the strategies behind successful CAPI implementation and how Supermetrics can help you put them into action.Download the guide to learn:How CAPI works across different platforms Key strategies for implementation How Supermetrics simplifies the process Real-world examples of CAPI success Let's discuss!We'd love to hear your thoughts and experiences:Are you already using CAPI for LinkedIn or other platforms? What have been your biggest learnings or challenges? How do you plan to use (or how are you currently using) your first-party data with Supermetrics to enhance your LinkedIn campaigns?Share your insights and questions in the comments below! 😍 

We are updating the API version our Google Ads data source is using from version 18 to version 19, to ensure our data source has the latest features and continues to fetch accurate data. As part of the version update to Google Ads API v19, Google is retiring the “Feed Item” report, which means certain feed and ad extension fields will stop returning results starting June 18, 2025. Affected fields and next stepsThe following fields will be deprecated on June 18, 2025, and will no longer return results after that date:Extension type Attribute values Extension status Feed ID Feed item IDWhile including these fields in queries/reports won't break them, we recommend removing them from your reporting.These fields have several replacement options within the asset dimensions we have available. You can find the full list of fields here. Unfortunately, we are not able to give specific recommendations for the replacement fields as the asset fields to use depend on the ad type and assets you are using. 

Action required: Get your GraphQL API key We are upgrading to the new StackAdapt GraphQL API, and some actions are required to prepare for the change. We have a detailed support article with all the steps you need to take and a list of new fields that will become available in the new version.As soon as possible, talk to your StackAdapt account manager to request specifically a GraphQL API key. After June 3, 2025, at 16:00 EEST, update your StackAdapt connection to use the new GraphQL key using the instructions in this support article. Make sure not to update your StackAdapt connection until the time mentioned, and don't wait too long after June 3, 16:00 EEST, else there may be disruptions for queries due to mismatched keys. If you received an email with a different date and time, please make the changes based on the date and time in the email.

We have released 3 data sources.Google Ads Keyword Planner, Close CRM, and Lazada Ads are now in Early Access. Connect to Google Ads Keyword Planner to retrieve keyword data for your search campaigns.Historical keyword performance: See historical search volume for your keywords and close variants, along with competition levels and cost-per-click data. See all available fields. Search trend identification: Find high-potential keywords to improve organic traffic strategies. Keyword performance benchmarking: Track keyword metrics over time to inform content creation and strategy.Connect to Close CRM to retrieve CRM data for optimizing marketing and sales efforts.Comprehensive lead information: Get detailed data on your leads and their activities. See all available fields. Sales performance insights: Analyze trends to improve marketing and business strategies. Marketing ROI measurement: Track the full sales funnel and link campaigns to leads.Connect to Lazada Ads to retrieve performance data for Sponsored Discovery ads in Southeast Asia.Sponsored Discovery ad performance: See key performance indicators for your campaigns and promoted products. See all available fields. Campaign performance analysis: Gain insights to optimize your advertising strategy and maximize ROI. Product performance monitoring: Understand which items drive the most traffic and sales within your Sponsored Discovery campaigns.