News & Updates

  Connector alert – BigCommerce and Zoho CRM are now in Early Access! 🛒 Unlock the power of your ecommerce data with BigCommerce. Seamlessly pull in your sales, orders, and customer insights from this popular platform to gain a comprehensive view of your online sales.💰 Fetch CRM data from Zoho CRM to optimize marketing campaigns, improve ROI, and accelerate sales. These connectors enable powerful new use cases including:🔍 Analyze sales performance trends to improve your marketing and business strategies.  📊 Combine insights: Combine your sales and marketing data to see how your initiatives are influencing sales. 🎯 Actionable data: Make data-driven decisions and use 1st party customer data to improve your marketing targeting.Try these new connectors now – authenticate in the Supermetrics Hub and start reporting! 🎉

What’s new at Supermetrics in November 2024A new month means new product updates. In this edition, we’ll talk you through the latest data blending feature, new connectors, the SuperSummit event, and more!Data Blending Joins is now released We’re excited to introduce Data Blending Joins in Supermetrics! While our Data Blending Unions lets you combine similar data sources, Joins takes it further by allowing you to connect data from entirely different platforms—like matching paid media channels with Salesforce to see your ROAS. You can analyze cross-platform performance and customer journeys with a whole new level of depth and create attribution reports more easily than before! 👉How to create a join? Read our support article.  Supermetrics recognized in Snowflake's 2025 marketing reportSupermetrics is proud to be featured in Snowflake's 2025 Modern Marketing Data Stack report. This inclusion highlights our dedication to helping marketers maximize the value of their data in Snowflake.We’re ones to watch.👉Check out the report to see how data-empowered marketers leverage Snowflake and their ecosystem to enhance marketing data analytics and more accurately measure performance and ROI. New and improved data transfer monitoring for DWH and HubSpotThis is a heads-up that the existing DWH and HubSpot monitoring pages will be retired on December 10, 2024. You do not need to take any action. Supermetrics is making data transfer monitoring for DWH and HubSpot even better.New Monitoring View: See all transfer details (runs, statuses, dates) in one convenient place. Easier Troubleshooting: Quickly identify issues with failed transfers through error messages and job details. HubSpot Update: Monitor HubSpot imports on the Data Sources page (Data Sources & Connection > HubSpot > Monitor Data Transfers).👉See the support article hereImproving your Query Manager experienceFor DWH users, we're making changes to improve your Query Manager experience. Starting in early December, DWH users will be redirected to Table Manager. This will enhance user experience and pave the way for future features. 👉​​​​​​​Read more about Table Manager Important IP address change: Update your whitelistIf you are whitelisting our IP addresses, pls update the list. We're making a change to our outbound proxy IP addresses to ensure a secure and reliable network infrastructure for all of our customers. Please add the IP address in the support article to your whitelist before the cutover time on Jan 14, 2025. 👉​​​​​​​Check the support article Exciting news! Supermetrics now connects with Salesforce!Try it out today!Integrate your Salesforce data seamlessly with Supermetrics to power up your reporting and analytics. Effortlessly pull your CRM data alongside marketing metrics for comprehensive, unified insights.Start your integration now and elevate your reporting game!👉​​​​​​​Try It Now New early-access connectorsTwo new early-access connectors for you to try.This month, we're bringing you our two new early-access connectors—BigCommerce and Zoho CRM 🎉Track your sales trends and fetch first-party customer data for retargeting purposes with BigCommerce Improve sales pipeline and attribute your marketing effort to the bottom line using Zoho CRMDon't miss out on the chance to uncover actionable insights and maximize your business growth.👉​​​​​​​Try them out! Seamless access & enhanced security with SAML SSOSupermetrics now supports SAML single sign-on (SSO), allowing users to log in to Supermetrics using their existing enterprise credentials. This simplifies user management, enhances security, and improves compliance for enterprise customers.Learn more about how to activate SAML SSO on our support site!👉​​​​​​​Learn more Access SuperSummit insights from McCann, BBC, Google Cloud and moreDid you miss SuperSummit 2024? Don't worry; you can still catch up on all the action!Rewatch the recordings to learn how to:Navigate fragmented data and prove marketing impact. Scale creative production and maintain brand consistency. Avoid analysis paralysis and make data-driven decisions. Choose the right attribution model for your business. Balance automation and manual analysis for optimal results.And much more!👉​​​​​​​Watch the recordings now Join us at the Supermetrics x Google Cloud Meetup in Amsterdam on 4th DecemberYou’re invited! Don’t miss this exclusive opportunity to connect with top minds from Supermetrics, Google Cloud, Maxlead, and more at our live event in Amsterdam on Wednesday, December 4th! Get ready for a powerful afternoon of industry insights, hands-on strategies, and valuable networking that will inspire your data-driven marketing in 2025. You’llHear directly from industry leaders at Google Cloud, Supermetrics, and Maxlead Network with fellow professionals in an intimate, inspiring setting Enjoy delicious refreshments, exclusive giveaways, and legendary goodie bagsSpots are limited, so reserve your free seat now to be part of this unique experience!👉​​​​​​​Register hereAnd that’s it for November. See you next month!😊

Whitelist our new IP address range to avoid service disruptions For data warehousing users who are whitelisting our IP addresses, here’s the upcoming change to our outbound proxy IP addresses that may affect you if you're whitelisting our IP addresses. ✋We'll update our outbound proxies' static IP address range to maintain a secure and reliable network infrastructure that meets our customers' needs.Please add the following IP address range to your whitelist in time. The cutover time is 14th January 2025, when the following IP addresses will become active. 18.202.154.254/32 34.255.31.19/32 52.50.123.181/32 54.246.196.255/32 54.73.205.239/32 54.75.114.151/32 34.140.128.0/24 34.48.0.128/26 Don’t forget to add your own IP address. See the support article for a complete list of IP addresses to whitelist: https://support.supermetrics.com/support/solutions/articles/19000143869 We encourage you to take the necessary steps to update your systems as soon as possible in order to avoid service disruptions when the cutover occurs. We’re here for you if you need anything 🤗 Our team is here to assist you in making this transition as seamless as possible. If you have any questions, please feel free to contact our support team.  

What's happening in the Supermetrics Community?  We're thrilled to share what's been happening and what's on the horizon! A huge thank you to our incredible Community. You're the fuel that keeps us going! 😍 Join the conversation and level up your game Head over to the discussions in Community and ask or see what your fellow data enthusiasts are discussing. Help a fellow community member by starting a conversation and earn your Conversation Starter badge. 💡 What are our users saying? Community member of the Joe Mineo What's Coming Up? Learn from the best in the industry and get actionable insights for your data-driven marketing.From Garbage In, Garbage Out: Ensuring Data Integrity Want to ensure your data is top-notch? Join our Community Exclusive webinar to learn the importance of data quality and discover practical methods to maintain it. We'll cover:Defining data quality Why it matters Real-world examples of implementationDon't miss this opportunity to elevate your data game! Register Now!🔥 Hot topics & conversations 🔥 Are you looking for more creative ways to work with your data or running into questions your fellow marketers may also experience? Share your thoughts and see what other data crunchers are thinking of.How to Dynamically Pull Values into the "Value" Field in a Google Sheet Query. Join the discussion here. How to filter data in BigQuery using Google Analytics. Join the discussion here. SuperSummit 2024: Your On-Demand Exclusive Sessions Missed the live SuperSummit 2024? No worries! You can now catch up on all the expert insights and strategies from top marketers and data leaders at your own pace.Access exclusive on-demand sessions now and relive the highlights:Learn from the best in the industry. Get actionable insights for your data-driven marketing. Connect with a community of like-minded professionals.Don't miss this opportunity to level up your marketing strategy for 2025 and on the newest features to help you level up!Join our exclusive private/beta testing groups and get early access to our latest features and innovations. We look forward to seeing you in the community and hearing your thoughts!

What’s new at Supermetrics in October 2024We’re back with another roundup of updates and news.Join SuperSummit and learn what it takes to master your marketing in 2025 and beyondThe SuperSummit is our flagship event, where we gather experts from global brands and agencies to discuss trends, challenges, and innovations in marketing.This year, we're partnering with Google Cloud, TikTok, Meta, BBC, Venture Beyond, McCann, and SnapShot to provide 3-hours of insights into their marketing strategies and playbooks.👉Sign up for free. Introducing Query insights in Google Sheets – A new AI feature to generate insightsWith the query insights feature, you can quickly get AI-generated insights about your data and its performance. You can identify trends and changes and take action based on the insights. 👉Read support article here.Onboarding your new team members using Looker Studio step-by-step modulesIf you have new team members eager to unlock the power of Supermetrics for Looker Studio, we've got you covered! Our dedicated onboarding modules at hub.supermetrics.com provide a seamless experience for your team. These modules offer clear, step-by-step instructions on:Understanding the Looker Studio and Supermetrics workflow Sharing data connections and queries Exploring ready-made templatesNew onboarding experience.This streamlined approach equips your team with the knowledge they need to hit the ground running and start creating impactful data visualizations in Looker Studio.👉Check it out.The Looker Studio Toolkit webinar recordingThe Looker Studio Toolkit is a UI-style guide that will help your organization create coherent reports even when many editors are involved in the creation process. It defines all elements present in a report and sets rules that all report editors should follow.If you missed our community exclusive event, The Looker Studio Toolkit, you can watch the recording here: Check out the Toolkit here, and save a copy for yourself.👉Grab your copy of the Toolkit.Two new default user roles in Supermetrics Hub You can now have more control over who can edit features like transfers and transformations. These new roles are designed to make it easier to manage permissions and avoid accidental changes.You can now assign: View-Only role: Users can access and view shared resources without modifying them. This ensures that only authorized team members can make changes to transfers, blends, and custom fields. Finance role: Users can now manage financial data, billing, and licenses without using an additional license seat. This role is specifically for finance-related tasks and does not include access to other platform features. 👉Log into Supermetrics Hub. New early-access connector: PipedriveWe're bringing you our new early-access connector—Pipedrive 🎉Try today!Fetch CRM data from Pipedrive to optimize marketing campaigns, improve ROI, and accelerate sales.👉Try for free!Offline eventsSuperSummit WatchParty in London 24th OctoberIn addition to insightful discussions, and networking opportunities we'll be live-streaming our legendary SuperSummit, offering a unique opportunity to engage with the content and community in real time. Join us in person to hear from Supermetrics, Calligo and likeminded experts from the marketing and data field.The event will be held on 24th October at Patch East. 👉Seats are limited, secure your seat by registering here!We hope to see you there!Case study: How Manscaped optimized marketing and product developmentManscaped used Supermetrics to streamline their marketing campaigns, enhance customer experience, and drive business growth through data-driven insights. By centralizing data and automating reporting, they saved significant time while improving strategic decision-making across the company.Read this case study to learn how Manscaped:Unified data from multiple marketing platforms to simplify reporting and analysis Optimized marketing campaigns and product development using real-time insights Tracked customer lifetime value (LTV) to boost repeat purchases and profitability👉Read more here.Podcast: How to combine marketing mix modeling, attribution, and incrementality testing to measure your marketingIn this episode of the Marketing Intelligence Show, we delve into marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, Founder and Managing Director at Growth by Science, to expose the limitations of traditional methods like last-click attribution and retargeting.Tune in to learn:The limitations of conventional attribution models and their potential to overstate channel effectiveness. The power of marketing mix modelling (MMM) in uncovering the true impact of marketing across all channels. How to supercharge MMM with incrementality testing for unparalleled precision. The "triangulation" methodology for a comprehensive and actionable view of marketing performance.👉Listen to the full episode here.Webinar Recap: Product Updates (September)Missed the webinar? No worries! Check out the Product Updates (September) webinar recordings. We have covered the following topics: Increased functionality on how to get data into Supermetrics New data source connectors Supermetrics custom file import capabilities Upcoming team management capabilities & workspace segmentation Updates to Supermetrics data transformation features New and improved AI transformation capabilities Updates on how to do data blending in Supermetrics And much, much moreWebinar Recap: Peak Season Do’s and Don’ts for MarketersIn case you missed our webinar, here’s a recording for you. Hope you enjoy it! That’s all folks! See you in November😊

We’re excited to share an update to our platform’s user access management! This will give you more control over who has edit access to features like transfers and transformations, making it easier to avoid accidental changes.Key changesTwo new default roles on the platform:A view-only role: Users can access and view shared resources but cannot modify them. When assigning this role, you can ensure that only authorized team members can make changes to transfers, blends, and custom fields.Finance role: Users can manage financial data, billing, and licenses. This role allows users to handle these tasks securely without using an additional license seat. Users with finance roles do not get access to other platform features.Revamped Team pageWe’ve refreshed the team management interface to make it easier for administrators to view, understand, and manage user roles.A new permissions table has been added, clearly outlining the access levels associated with each role.Why it mattersThese updates will simplify user management and improve the security of the Supermetrics platform, especially when dealing with features that are prone to accidental changes. The updated team management page will make it easier to assign roles and manage permissions more effectively.We’d love to hear your thoughts! If this update meets your needs or if there's anything more you'd like to see, feel free to schedule a call with us using this link.Stay tuned for more enhancements to the platform! 

 Connector alert – Pipedrive is now in Early Access!Fetch CRM data from Pipedrive to optimize marketing campaigns, improve ROI, and accelerate sales.🔍 Analyze sales performance trends to improve your marketing and business strategies.  📊 Optimize marketing budgets by identifying the most effective lead and deal generation channels. 💰 Demonstrate marketing ROI by tracking the full sales funnel and linking marketing investments to leads and closed deals. 🎯 Improve sales pipeline efficiency by identifying and resolving bottlenecks in deal progression.Get started now – authenticate in the Supermetrics Hub and begin reporting! 

Hey Supermetrics Community! 👋 We’re excited to share some awesome updates to our data connectors, bringing you even more granular insights for your reports. These new fields are now available in Google Sheets, Looker Studio, and Excel. Plus, they'll be available in DWH/API next week!Here’s what’s new:📱TikTok Ads (TIK):Total page view content Total page view content value Cost per page view content🎥Google Display & Video 360 (DBM):Client cost (Advertiser)📌Pinterest Ads (PIA):Three second video views✨X Ads (TA):15s video views🛍️Shopify (SHP):Fixed: Total sales metric calculation now includes duties. New fields:Duties Fulfillment date Line item fulfillment dateWe’re constantly working to improve our connectors and give you more flexibility with your data. Let us know how these new fields impact your reporting, and don’t hesitate to reach out if you have any questions!Happy reporting! 📈🙌

 Connector alert – CJ Affiliate is now in Early Access!Unlock the full potential of your CJ Affiliate data and gain actionable insights to optimize your affiliate marketing strategies.💰 Measure the return on investment (ROI) of your affiliate programs: Gain a clear understanding of the financial impact of your CJ Affiliate programs on your business and ensure a healthy return on investment. 🚀 Identify and leverage top-performing publishers: Discover the publishers that drive the highest impact for your business and allocate your resources strategically to maximize results. 📊 Track sales trends to optimize your marketing strategies: Monitor your overall sales trends to optimize your marketing strategies, identify new opportunities, and adapt to changing market dynamics.Get started now – authenticate in the Supermetrics Hub and begin reporting! 

What’s new at Supermetrics in September 2024Welcome back to another Supermetrics roundup. In this September edition, besides product updates, we’re bringing you many exciting new events.Customer case study of the month: PlanetArtPlanetArt is a house of ecommerce brands using a mix of online and offline marketing channels. They wanted to understand their marketing’s true impacts, as relying heavily on last-click attribution gave a false impression that paid search campaigns drove most of their sales. Ryan Hubbard, Senior Business Intelligence Analyst at PlanetArt, built an MMM model, which Supermetrics fuels with advertising data. This has helped them save 20 hours a week and improved ROI and profitability.Want to know how PlanetArt did it? Read the full story! Learn more here.Read the full story.Product updatesHourly alerts in Supermetrics for data warehouseWe've upgraded from daily to hourly alerts, allowing you to address issues faster and minimize their impact on your dashboards. Additionally, you can instantly see which transfer issue belongs to which team, making it ideal for enterprise customers working in multi-team environments.Streamlined data transfer monitoring experience for data warehouse usersData warehouse users can now create and monitor their data transfers on one page, including detailed logs for backfills, transfer runs, and queue lists for up to 365 days.New early-access connectorWe're bringing you our new early-access connector—CJ Affiliate 🎉Measure the business impact of your programs, maximize your investment, compare cross-channel affiliate performance and much more.Try it out today! 👉Try for free!Supermetrics named HubSpot's Top Marketing App in 2024Thanks HubSpot! Supermetrics has been recognized as a Top Marketing App and an Essential App for Marketers by HubSpot! 🎉 Adding the Supermetrics app into your HubSpot ecosystem gives you access to first-party data that empowers your marketing decisions.This will allow you to create personalized, engaging content experiences across various formats and channels. Elevate your content strategy and achieve precision in customer engagement! 🙌Install our app and start optimizing your marketing efforts today.Podcast: Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot InteractiveIn this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.Listen to the full episode here.Tune in to learn:Data influences creative decisions to ensure marketing strategies effectively target the right audience.The shift towards short-form, engaging video content and its impact on marketing strategies The trend of bold, unconventional marketing tactics to capture the audience's attention Methods to measure the success of creative campaigns and adjust strategies based on performance data How SnapShot Interactive uses different channels depends on the target audience and campaign goalsEventsProduct Updates Webinar: September 2024Join us for a session on everything that’s new at Supermetrics on September 18. Why Attend?Discover new features: Get a first look at the latest functionalities designed to improve your everyday marketing data work. Future developments: Learn about upcoming releases and how they can benefit your business. Beta access: Get access to new features before they get publicly released. Interactive Q&A: Engage with our product team, ask questions, and get personalized advice.Agenda:Increased functionality on how to get data into Supermetrics New data source connectors Supermetrics custom file import capabilities Upcoming team management capabilities & workspace segmentation Updates to Supermetrics data transformation features New and improved AI transformation capabilities Updates on how to do data blending in Supermetrics And much, much moreSign up today! The Looker Studio ToolkitSign up and grab your copy of the Toolkit!Join our Data Visualization guru Ralph Spandl for an insightful session on the newly announced Looker Studio Toolkit. Join the session on September 25.Key Benefits of the Looker Studio Toolkit:Consistency: Ensure a unified look and feel across all your dashboards. Efficiency: Streamline your workflow with pre-designed templates and components. Professionalism: Impress stakeholders with high-quality, visually appealing reports.Sign up today and get access to your copy of the Looker Studio Toolkit!Don’t miss out.Peak Season Do’s and Dont’s for MarketersA chance to win $100 Amazon gift card, sign up!This one you don’t want to miss.Want to learn the best tips and tricks to maximise your peak season performance? Not only will you hear from our Lead Marketing Analytics Strategist, Outi Karppanen, but you will also be joined by our Senior Solutions Engineer Pieter van Groenendael, who will be showcasing concrete actionable tips for you to benefit from during the upcoming peak season.💰 Sign up and join live, and you'll have a chance to win a €/$100 Amazon gift card to use for peak-season shopping.Sign up here. See you there!That’s all the updates for September. See you next month!

Happy August, and welcome back! Let's dive into the latest Supermetrics updates. Product updates Introducing: Account TaggingWe know that managing numerous accounts across platforms can be challenging. Our latest feature, Account Tagging, has been created to solve this problem. The new feature is available for all Supermerics users. With this simple yet powerful feature, you can choose different data source accounts and categorize them according to your needs. Watch how account tagging works in action. Why should you tag accounts? With Account Tagging, you can search, select, and tag accounts to create dynamic groups, and then, instead of picking accounts in reporting tools, you can choose the tags you’ve created. This will allow you to:Increase reporting efficiency: Quickly filter and access grouped accounts. Create more flexibility: Create custom tags for various use cases like regions, clients, or specific projects. Enhance data management: Easily separate and organize your data to let you jump to insights faster. Log in to the Supermetrics Hub. Choose the data source for which you want to create tags and start tagging the accounts according to your needs. Created tags are available for you across different reporting tools. Read more about how to get started with account tagging from our support article. Try different visualization options when creating a new query Did you know you can transform your data into stunning visuals right within Google Sheets sidebar? Easily create impactful charts, maps, and more by selecting different visualization options when creating a new query. Try this out to make your report more impactful and visually appealing. Try it today. New early-access connectorThe wait is over, Lazada is here.This month, we're bringing you the long-awaited connector for ecommerce: Lazada 🎉With this connector, you can:📈 Visualize your sales trends over time and find room for improvement🔎 Fetch first-party customer data for re-targeting purposes🤝 Combine with data from other marketing channels to understand how your initiatives influence salesWith 42 dimensions and 11 metrics, the possibilities to uncover insights and optimize are endless.Our Lazada connector is currently available in early access.👉 Try now!Psst! We also have a community group to discuss all things Lazada in more detail. Join us! Connector of the Month: HubSpotHave a go and tell us what you think!HubSpot has revolutionized marketing by offering a unified platform for CRM, marketing automation, sales, and customer service. Our powerful data source connector unlocks the full potential of your HubSpot data.With this connector, you can:Centralize all key metrics: pull and analyze different data, such as contacts, leads, amount won, and email engagement from multiple HubSpot accounts in one single view Visualize your full funnel: combine HubSpot data with those from other marketing channels to understand which campaigns are bringing the most leads and the ROI of your overall marketing activities Uncover insights seamlessly: create complex and interactive client-facing dashboards that drill down data on a granular levelYou can try our HubSpot connector free for 14 days.Start here. Connector improvementsWe're constantly working on improving our connectors, and here are the latest improvements to our existing connectors.X Ads new fieldsIn our X Ads connector, we have added several new dimensions that now show the same IDs as you would see in the Ad Manager UI. This addition will make it easier for you to compare your results with the UI.Account UI ID Campaign UI ID Ad group UI ID Funding instrument UI IDUpgrades to Meta Graph API v20.0Following Meta’s launch of Graph API v20.0 with several changes for developers, we have upgraded our Meta connectors to v20.0 as well:Facebook Ads Facebook Insights Facebook Political Ads Facebook Public Data Instagram Insights Instagram Public DataCommunity highlights Creating groups and histograms with Looker StudioHave a look at this post, where our Head of Data Visualization, Ralph Spandl, shows you how to create groups and histograms in Looker Studio. You’ll want to see this. 👀 Community challengeThere’s still time to enter and win big.There’s still time to join our latest community challenge and win big!How to take part in this challenge:In the replies to this post, share the marketing campaign that impressed you. Visuals and links are welcomed!  Explain what made it stand out for you.  Engage with other Community members’ posts by liking and commenting.We'll award 2 participants with a $/€ 100 Amazon gift card: one for the most upvoted response and one for the response chosen by the Supermetrics Team 🎁✨ Events Webinar: Marketing Data Warehouse Mastery: Best Practices and InsightsSign up today! Drowning in data but struggling to turn it into actionable insights? Join us for an enlightening webinar where we explore how a marketing data warehouse can revolutionize your data management and optimization processes.Agenda:Intro: We'll kick off with a compelling story about a marketing firm overwhelmed by data, illustrating the common challenges faced by many organizations.Identification: Discover the telltale signs of data struggles, from slowness and volume to privacy concerns and complexity. We'll delve into how these issues hinder marketing performance and share a real-life case study, supported by visuals, to set the stage for our discussion.Building: Learn about the critical steps and decisions involved in choosing the right data warehouse. We'll highlight the importance of simplicity in data management and showcase how Supermetrics' intuitive data structure can streamline your processes.Integration: See how Supermetrics' powerful transformations and data blending capabilities can enhance your data warehouse's functionality. Through another case study and impactful visuals, we'll demonstrate how Supermetrics can "supercharge" your data management.Conclusion: We'll recap the journey from identifying data challenges to building an optimized data warehouse with Supermetrics. Emphasizing the importance of storytelling in delivering actionable insights, we'll show how transforming your data isn't just about creating dashboards—it's about crafting narratives that drive impactful results for stakeholders and clientDon't miss this opportunity to transform your marketing insights and master your data with a marketing data warehouse.Sign up today! Data Expo in UtrechtCome say hello!We're thrilled to announce that our team will be at Data Expo in Utrecht on September 11-12! Join us at our booth to discover the latest innovations and updates from Supermetrics. Don't miss out on the chance to engage with our experts and participate in our exciting competition, where you could win some fantastic prizes!Be sure to mark your calendars and come visit us—we look forward to seeing you there! DMEXCO in CologneHope to see you there!We’re excited to join DMEXCO in Cologne on September 18-19! Come visit our booth to explore the latest updates from Supermetrics.Plus, don’t miss our exclusive masterclass taking place on the September 19 at 10:00 a.m.Together with Google Cloud we’ll dive into the topic of "Modern Marketing Measurement with Supermetrics and Google Cloud".  It's an excellent opportunity to gain valuable insights into advanced marketing strategies and data integration.Save the date and join us in Cologne for an event you won't want to miss! 📣 Podcast: Manscaped’s edgy marketing: How data & analytics drive risk and rewardIn this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products with . We’ve delved into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.Tune in to learn:How Manscaped uses analytics to optimize marketing campaigns. How Manscaped A/B tests to find what resonates with customers. Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships. How Manscaped leverages customer feedback and data from Supermetrics to improve products and experiences.Listen to the full episode here.Read the full case study.That’s all for now! See you again in September.😎

 Connector alert – Lazada is now available in Early Access! Harness the potential of your ecommerce data with Lazada. Effortlessly import your sales, orders, and customer insights from this popular platform to gain a holistic view of your online sales performance.Track your sales trends to optimize your business and marketing strategies. Combine with marketing data to understand how your initiatives influence sales. Fetch 1st party customer data to create custom audiences for re-targeting purposes.Get started now – authenticate in the Supermetrics Hub and begin reporting! 

Introducing Account Tagging We know that managing numerous accounts across platforms can be challenging. Our latest feature, Account Tagging, has been created to solve this problem. The new feature is available for all Supermerics users. This simple yet powerful feature allows you to choose different data source accounts and group those accounts using different tags to best serve your needs.   What's New? Create dynamic groups using account tagsManage your accounts with ease using our new account tagging feature. This allows you to search, select, and tag accounts to create dynamic groups for easy access and management across Supermetrics products.Use account tags to fetch data from multiple accountsApply your account tags in any Supermetrics product when creating a query or transfer. This streamlines the process, saving you time and effort. Dynamically updating tagsMake changes to account tags centrally in Supermetrics Hub with changes reflecting dynamically across both triggers and transfers ensuring reports continue to update and run smoothly. Quick start guideNavigate to the data sources section in the Hub. Click on the "Account Management" tab. Select a data source and connection. Search or filter your accounts based on criteria (e.g., region, client, use-case).  Create one or multiple tags based on your selection.  Navigate to any Supermetrics product and select the tag in the account selection dialogue. Read more about how to use the feature here: https://support.supermetrics.com/support/solutions/articles/19000160295-how-to-use-account-tagging Connect with us We’re committed to supporting you. Here’s how you can get help and provide feedback.Share your thoughtsWe’d love to hear your feedback on the new updates. Let us know right here in the Supermetrics Community how you feel about the new features! Need assistance? If you need assistance, our support team is here to help. Reach out to us on Supermetrics Support

Happy July, and great to see you here again. In this edition of the Supermetrics round-up, we’ll share the latest news about the Supermetrics Hub, connectors, events, and content. The Supermetrics Hub homepage has a new look The updated Supermetrics Hub homepage highlights different parts of the platform based on your usage, ensuring you get the most value from every visit.Things you can expect to see: Query summary chart: See the status of your queries from different data sources as well as in different reporting destinations, such as Google Sheets, Excel, Looker Studio, and Power BI. Data warehousing transfers chart: For teams running transfers, keep track of the latest status and summary with ease. Collaboration: Manage your team with tools for inviting users, managing roles, and more if you’re the team admin or owner. Personalized resources, tips & tricks: Access tutorials and support articles tailored to your specific reporting destinationsCheck out all the highlighted sections from Supermetrics Hub.  Connector of the month: TikTok AdsTikTok isn't just for dance trends anymore. Marketers are using it to connect and build connections with their audience.If you haven't tried out the TikTok Ads connector yet, now is the time. With it, you can:Track all key ad metrics: Impressions, clicks, conversions, costs, and more Granular reporting: Slice data by campaign, ad, time (including hourly!), and demographics Detailed conversions: Analyze in-app and page event conversionsStart your trial todayStart your free trial! New early-access connectorsThis month, we're bringing you three new connectors, including:Adobe Commerce (Magento): Unlock the power of your ecommerce data with this connector. Seamlessly pull in your sales, orders, and customer insights from Adobe Commerce to gain a comprehensive view of your online sales. Google Play Console: Understand how your app is performing with the help of Supermetrics Google Play Console connector. Analyze data, such as Installs, Reviews, and Ratings, to optimize your app listing and promotion campaigns. Nielsen Digital Ad Ratings: Want to understand the unique reach and frequency of your advertising campaigns across publishers? With this connector, you can pull lifetime campaign data split by demographics, sites, and platforms. To access these connectors, log in to your Supermetrics Hub, click 'Connect', choose 'Data sources', and search for the connector you want to try.Want to pull data from a brand-new platform? Head over to the Supermetrics product roadmap and leave us a request.All new connectors for you to try!Community tip of the month: How to create a visual presentation of traffic sources in Looker Studio dashboardOur favorite tip of this month is using Google’s API to fetch favicons for different domains. This makes your dashboard more visually appealing and easy for the audience to understand which metrics belong to which platforms. Thanks to our community member, Erik, for this helpful hack! You can find more marketing analytics tricks in this thread.Read more about this helpful hack in the thread. Recording: Product updates July 2024In case you missed our Community Exclusive event, Product Updates July 2024, here’s the recording:Check out the recording Don’t miss any upcoming events. Check out and register for our events here.  Podcast: Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast MediaIn this episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at ChatterBlast – a creative powerhouse of any agency backed up by deep data. Tune in to learn how to:Shift gears and build brand awareness with the power of short-form content Do A/B testing to find the data to create visuals and messaging that resonate with your target audience Secure all your historical data using Supermetrics and BigQuery Empower your clients with data access and avoid vendor lock-in with SupermetricsListen to full episode here.   From reporting to strategy: Kaimera's journey with Supermetrics for data-driven marketingWith Supermetrics' Marketing Intelligence Cloud, Kaimera can now perform complex analysis, make advanced insights, and make strategic decisions across the entire business, not just marketing. Read this case study to learn how Kameira:Provide clear and actionable reports for their clients Extract deeper and more meaningful insights with a centralized data modelRead more here. Table Group Endpoints empower your new teamDo you oversee multiple teams under one umbrella? Are you tired of manually creating table groups for each team?Table Group Endpoints is a new, centralized, and automated solution for data warehouse transfers. With this feature, you can back up the table groups and effortlessly import them into multiple teams or even different data warehouses using scripts, eliminating the need for manual work. Once imported, customize these table groups further with the Table Manager. Reach out to your customer success representatives for more information.View documentation. Events Catch Us at Data Expo in Utrecht!We're thrilled to announce that our team will be at Data Expo in Utrecht on September 11-12! Join us at our booth to discover the latest innovations and updates from Supermetrics. Don't miss out on the chance to engage with our experts and participate in our exciting competition, where you could win some fantastic prizes!Be sure to mark your calendars and come visit us—we look forward to seeing you there! Join us at DMEXCO in Cologne!We’re excited to join DMEXCO in Cologne on September 18-19! Come visit our booth to explore the latest updates from Supermetrics and enter our competition for a chance to win amazing prizes.Plus, don’t miss our exclusive masterclass on "Modern Marketing Measurement with Supermetrics and Google Cloud," co-hosted with Google Cloud. It's an excellent opportunity to gain valuable insights into advanced marketing strategies and data integration.Save the date and join us in Cologne for an event you won't want to miss! Solving B2B Measurement with LinkedIn Marketing PartnersB2B measurement is notoriously difficult, and it’s only getting harder. B2B marketers increasingly feel like lefties in a righties world: even as their tools grow more advanced, most marketing platforms simply aren’t built for the B2B buying cycle. B2B marketers need the help of LinkedIn Marketing Partners, our trusted experts who have dedicated solutions and services for LinkedIn.In this eBook, hear how B2B Marketers are using LinkedIn Marketing Partners to:  ● Report on the true impact of building brand awareness  ● Reach new audiences and test full-funnel advertising  ● Get ahead of privacy and cookie changes Get the ebook here. 🎯 That’s it for July. See you again in August! 

🥁 Nielsen Digital Ad Ratings is now available in Early Access 🥁 Are you looking for a report that displays all the important analytics from Nielsen Digital Ad Ratings, such as unique reach and average frequency? With the help of Supermetrics' Nielsen Digital Ad Ratings connector, not only can you slice the data by sites, audiences, and platforms, but you can also blend them with other paid media data that our connector library offers. Unlock new powerful insights today! You can try this connector for free in Google Sheets, Excel, API, and data warehouse products.👉 Try it out now! What's more? We also have… Google Search Ads 360 (SA360) - fully released 🎉 With the old Search Ads 360 Reporting API being deprecated, we have released a new Google Search Ads 360 connector that matches the new API and helps you transition seamlessly. This also means that the connector is available in all our products, including Looker Studio, Google Sheets, Excel, PowerBI, API, and data warehouse products. With this connector, you can:Identify the best-performing search engines and optimize your campaigns accordingly. Compare campaign performance trends YTD or MOM. Combine data with those from other paid media channels to create a budget-pacing report.Start a 14-day free trial today.Don't forget to check out our Product Roadmap for more exciting items in the cooking! We'll be coming back for more news - stay tuned 😎

🥁 Google Play Console is now available in Early Access 🥁Understand how your app is performing with the help of Supermetrics Google Play Console connector. Analyze data, such as Installs, Reviews, and Ratings, to optimize your app listing and promotion campaigns.You can try this connector for free in Looker Studio, Google Sheets, Excel, PowerBI, and API products.👉 Try it out now! What's more? We also have… Sprout Social - fully released 🎉This means that the connector is available in all our products, including Looker Studio, Google Sheets, Excel, PowerBI, API, and data warehouse products. With this connector, you can:Report on your post metrics and identify which your best-performing content is. Have a better understanding of your channels' growth rate and optimize your social strategies accordingly. Combine with other paid media data to have a holistic overview of your campaign performance.Up your social media game with our Sprout Social connector. Start a 14-day free trial today.👉 You can also purchase this connector as an add-on for just $/€19 / month.  Don't forget to check out our Product Roadmap for more exciting items in the cooking! We'll be coming back for more news - stay tuned 😎 

🚨 Connector alert – Adobe Commerce (Magento) is now in Early Access! 🛒Unlock the power of your ecommerce data with Adobe Commerce (Magento). Seamlessly pull in your sales, orders, and customer insights from this popular platform to gain a comprehensive view of your online sales.🔍 Identify trends: Discover your top-selling products and seasonal trends. 📊 Combine insights: Combine your ecommerce and marketing data to see how your campaigns are influencing sales. 🎯 Actionable data: Make data-driven decisions and use 1st party customer data to improve your marketing targeting.Try it now – authenticate in the Supermetrics Hub and start reporting! 📈

Are you interested in seeing the latest Supermetrics product updates and what is planned next? Join us for an exclusive customer session to learn all this in under an hour! Hear from our Product Directors and learn the latest and greatest Supermetrics offers. What? Supermetrics Product Updates online sessionWhen? July 2, 2024How to register? 🔗 Through this linkWhy to attend? Get a first look at the latest functionalities designed to improve your everyday marketing data work.Will I get a recording? Yes, by registering in advance Agenda:New data source connectors New features to the Supermetrics Hub Powering your reports with Supermetrics Storage Updates to Supermetrics data transformation features (including AI-driven data transformation) And much, much more

 We're excited to share the enhanced Supermetrics Hub homepage with you. Designed to be more dynamic and personalized, it now offers more relevant content, helpful guidance, and streamlined navigation.Discover the benefitsThe updated Supermetrics Hub homepage highlights different parts of the platform based on your access, ensuring you get the most value from every visit. Stay informed with the Query summary chart: Instantly check the status of your queries in Google Sheets, Excel, Data Looker Studio, Power BI, or Hub. With a quick glance, you'll know where your data stands, and a simple click takes you to a detailed usage overview for deeper insights.Effortless monitoring with the Data warehousing transfers chart: for teams running transfers, keep track of latest status and summary with ease. A single click lets you view all transfer runs, ensuring nothing falls through the cracks. Streamlined data transformations: Unlock the power of data transformation with prompts to create your first data blend and custom field. See the most recent transformations and navigate to the transformations page to enhance your data workflow. Quick connections for trial users: Easily connect to other data sources with a convenient shortcut, helping you get the most out of your trial period and explore new possibilities. Enhanced collaboration: Manage your team with tools for inviting users, managing roles, and more if you’re the team admin or owner. Personalized resources, tips & tricks: Access tutorials and support articles tailored to your specific destinations, ensuring you get the most relevant and helpful information right at your fingertips. Curated templates: Discover templates that match your licensed destinations, helping you jumpstart your projects with ease and efficiency. Stay updated with must reads from our blog: Keep up with the latest trends, tips, and knowledge-sharing posts to stay ahead of the curve. Direct access to your destinations: A shortcut to pages dedicated to your licensed destinations with relevant materials. Comprehensive list of available data sources: See all sources you connected and those that are still available, click to manage connections easily. Transparent license overview: Easily view your licenses by destination and status, explore package details, and find upgrade options to suit your evolving needs.We believe this new homepage will help you find what you need more efficiently and make sure you get the most out of the Supermetrics platform. Your feedback is invaluable to us, so please share any suggestions you have to enhance your experience. We're always eager to learn and improve! 

📣Fresh from the oven - updated Looker Studio reporting templates for five data sources💥 Improved reporting content, more useful resources and links and a new sleek style available now for Facebook Ads, Tik Tok Ads, Google Ads, Microsoft Ads and LinkedIn Ads report templates.  You can access the templates directly in Looker Studio by creating a new data source with the Supermetrics connector for these platforms and selecting “Use report template for new reports” option while configuring your data source. This will prefill the template with your own marketing data right from the start! Keep this option selected in the Looker Studio data source configuration to access the template!Check out the template previews and access to the data sources also in our template gallery pages:Facebook Ads Tik Tok Ads Google Ads Microsoft Ads LinkedIn Ads Let us know in the comments what you think and which data sources you would like to receive an updated reporting template next!👇 

Happy June! 🌞We’re back with a new edition of ‘What’s new at Supermetrics’. In this article, we’ll share the latest product developments, events, and content, including:Connector of the month New early-access connector Connector improvements Webinar Customer stories PodcastConnector of the month: Google Analytics 4Google Analytics 4 (GA4) is the most popular web analytics tool. It allows marketers to track website events and analyze visitors’ behavior.With Supermetrics, you can go beyond GA4’s native reporting UI and bring your data into a reporting tool of your choice to do deeper analysis. For example, combine web analytics data with paid ad data or build custom reports. If you're still updating some of your old Universal Analytics reports with GA4 data, check out our GA4 Knowledge Center for more helpful guides and content. Make sure you've migrated all the reports before July 1, when the Universal Analytics platform stops functioning.  GA4 is our connector of the month Start using the GA4 connector New early-access connector WooCommerce is finally in early accessThe much-requested WooCommerce connector is finally in early access. With it, you can pull your ecommerce data and see how your order volumes or sales are developing. You can also combine WooCommerce data with your paid media channels and evaluate how much your paid campaigns contribute to sales. Try it now. Connector improvements We're constantly working on improving our connectors, and here are the latest improvements to our existing connectors. Google Analytics 4 new fieldsWe've added several new "session" dimensions for you to report with. These fields will help you analyze your web traffic even better. Session manual campaign name Session manual creative format Session manual marketing tactic Session manual medium Session manual source Session manual source/medium Session manual source platformGoogle Analytics 4 field changeGoogle renamed "Conversions" into "Key events", so the terminology should change the next time you refresh fields. This shouldn't impact your reports.  TikTok Ads By popular request, we added the ability to fetch deleted campaigns/ad groups/ads with the TikTok Ads connector. You can enable this feature by adding the "Include deleted objects" setting to the Options. Please note that enabling this will likely increase the size of requests from the TikTok API and may cause performance issues, so it should be used only when necessary. X Public Data We have added two new metrics to the "Twitter tweets by keyword" and "Twitter user tweets" report types:Replies Quotes 🎥 Webinar: Demystifying marketing mix modeling (MMM) The quest for increasing effectiveness and efficiency of marketing data has led to higher demand for Marketing Mix Modeling (MMM), a "sophisticated analytical tool" that can help organizations plan their next moves as strategically as possible. But what exactly is MMM and how are companies using MMM in their marketing day to day?Join us live at 2 p.m. AEST/12 p.m. SGT on Tuesday, June 11, to hear more about the fundamentals of MMM and how to get started or if it's the right journey for you..In this very special fireside chat, we're bringing together experts from Mutinex, SEEK, and Supermetrics to discuss how marketers can determine when they need a market mix model.Tune in on this live webinar to learn more about:What types of businesses should use MMM The signs that you might be missing market mix in your measurement conversations What type of questions marketing mix models can help you answer How to make a successful case for market mix internally Answer your questions about how to get the process startedRegister Now Supermetrics Meetup is Coming to Munich on the June 19  Get ready to elevate your marketing game at the Supermetrics Meetup: Using Data to Power your Next Step, proudly sponsored by LinkedIn. Join us for an engaging in-person event where industry experts will discuss how to use data to power your next step.This is your chance to gain invaluable insights and network with like-minded professionals.Seats are limited, so ensure you don't miss out on this exclusive opportunity! Reserve your spot today by registering here. Webinar recording: How Agencies turn analytics into actionable resultsWatch our webinar, co-hosted with Imajery, 'How agencies turn analytics into actionable results', from May 23, 2024. Whether you're a seasoned marketer or just starting out, this webinar pinpoints actions you can take to elevate your agency's performance and deliver measurable results for your clients. Don't miss this opportunity to master the art of analytics consolidation and propel your agency toward success. Watch recording. Customer stories of the month How McCann Central streamlined reporting, boosted efficiency, and unlocked profitability with SupermetricsMcCann Central, a leading marketing agency, found themselves needing help with siloed data across multiple platforms. They needed a solution to consolidate their data, automate reporting, and gain actionable insights for their clients' marketing campaigns.We caught up with Oliver Dew, Operations Director, and Simon Barks, Director of Analytics at McCann Central, to learn how they used Supermetrics' Marketing Intelligence Cloud and saved roughly 240 days a year, boosted efficiency, increased profitability, and future-proofed their growth. Read the full case study. How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROIFeld Entertainment produces thousands of live events annually, like Disney on Ice and Monster Jam. They use a combination of online and offline channels to promote the events. However, fragmented data across platforms and regions made it difficult to prove the value of their marketing efforts.Learn how Jen Whorton, Senior Manager for Database and Data Management at Feld Entertainment, implemented Supermetrics for Power BI to unify their data. They gained more actionable insights, built trust within the global organization, and slashed reporting time from hours to minutes.Read the full case study. 🎧 Podcast: How Imajery uses data to prove value across the entire customer journeyIn this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they’ll reveal how Imajery uses data to acquire clients and build trust across the customer journey.Tune in to learn:How to use data to make smarter marketing decisions Why client alignment is key to successful campaigns The importance of clear & concise reporting How to use Supermetrics to streamline your marketing dataListen to the full episode. 👋 And that’s a wrap for June. See you in July with more exciting updates. 

New fields released in Google Analytics 4! 🤩Session manual campaign ID Session manual campaign name Session manual creative format Session manual marketing tactic Session manual medium Session manual source Session manual source / medium Session manual source platformYou can now start using these fields in your reports!

🚨NEW CONNECTOR ALERT🚨Much-requested WooCommerce is now in early access. Pull your sales and order data from this popular ecommerce platform and evaluate how much your order volumes or sales are developing in the long run. Bundle WooCommerce data with your paid media channels and evaluate how much your paid campaigns contribute to sales.   Use Supermetrics to pull metrics such as gross sales, returns, and net sales and split them by dimensions such as date, store, order, line item, and so much more. Try now! Authenticate the connector in the Supermetrics Hub and start reporting! 

Introducing Usage report“How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives insights into your usage, for example:How often does your team use Supermetrics? What are your most popular data sources? What are your most popular reporting destinations? How long do your queries take on average? Log in to hub.supermetrics.com and visit the Usage report.Supermetrics for Power BI is now certified by MicrosoftAs a certified solution, Supermetrics for Power BI is now featured in the connector gallery, allowing direct access to Power BI. This means:You can directly access and connect Supermetrics from Power BI Desktop There’s no need to install any separate files for Supermetrics You can use Power BI’s built-in features to schedule automatic data refreshes in your reportsStreamlined data transfer monitoring experience for data warehouse usersData warehouse users can now create and monitor their data transfers on one page, including detailed logs for backfills, transfer runs, and queue lists for up to 365 days.Supermetrics sidebar in Google Sheets got a new lookYou may have noticed the small updates we made to our sidebar in Google Sheets in the past couple of months. But more than the look and feel, we also improve the functionality and user experience of the good old Supermetrics sidebar, including:The new Home tab keeps everything you need within reach Suggested queries: The most popular queries among our marketers Template and workflow: Find our pre-made templates and jump-start your reporting in Google Sheets Conditional alerts to your email, Slack, or Microsoft Teams You can now set up alerts for specific data conditions in your spreadsheets, such as values greater than, less than, or equal to a certain threshold. These alerts can be received via email, Slack, or Microsoft Teams. This way, you’ll stay on top of your performance and get notified when something requires your attention. Read more about this new feature from our customer support page Easy access to your team and license information in the Profile tab Adding team members: Simplify team management by adding new members Switch team: If you’re a member of several teams, you can switch easily here LinkedIn Revenue Attribution Report x HubSpotLinkedIn Revenue Attribution Report is now available for HubSpot CRM customers.LinkedIn Revenue Attribution Report leverages the power of CRM data, such as those from Salesforce and now HubSpot, to help marketers show how their efforts on LinkedIn influence business outcomes. Marketers can now then:Identify which campaigns on LinkedIn have contributed the most to revenue Present the trend from campaigns to leads, open opportunities, and closed-won deals Gain a better understanding of campaigns’ ROASDiscover how your LinkedIn ad campaigns influenced closed won deals and business revenue using our revenue attribution reporting template for Looker Studio.Webinar: How agencies turn analytics into actionable resultsWith so much data coming from online ads and analytics tools, marketing agencies need to turn it into clear insights and actions that help their clients succeed. But what does that mean in practice? How can you turn data into tangible results?Join us for a webinar with Zach Bricker, Supermetrics’ Lead Solutions Engineer, and Nicholas Baldassarre, Imagery’s Data Lead, where they’ll discuss best practices for bringing value to clients, including:Methods and best practices for consolidating data and finding insights How to align your marketing insights with your client’s objectives Advanced analytics techniques, including segmentation, attribution modeling, and trend analysis, to uncover hidden opportunities and optimize marketing efforts Save your seat here.Cannes Lions, Mumbrella360, and Supermetrics MeetupGoing to marketing conferences is a great way to learn new ideas and expand your networks. Come say hi to the Supermetrics team if you’re going to one of these events:Cannes Lions (June): We’ll be attending Cannes Lions, a global advertising industry event. If you’d like to meet us, let us know by filling out this form. Mumbrella360 (May 21-23):  Our CEO,  Anssi Rusi,  will discuss “Elevating marketing as the growth engine in your organization” on May 22 at 11:45 a.m. Supermetrics Meetup Munich (June 19): In this meetup, we’ll discuss how to use data to power marketing strategies. Additionally, there’ll be opportunities to gain insights and network with other professionals. Register here to reserve your spot.Customer success story: Building new products with improved efficiency using SupermetricsFirst Tube is a full-service content and brand engagement agency, working with hundreds of household names like Bacardi, Mastercard, and American Airlines to produce, host, advertise, and elevate their digital experiences.They wanted to create a product that can help brands use live content from events for advertising. However, building data pipelines to gather data from various social media platforms and influencer accounts was a major hurdle. It would be time-consuming, requiring dedicated engineers to manage constantly changing APIs and potential downtime.We caught up with Scott Hoffman, Co-founder and COO, and David Clevinger, VP of Products, to learn how they used Supermetrics to solve these challenges and reduce their time to market by nearly 40% with their Live Look-In product.Read the full case study.Podcast: Impact-based attribution to measure and improve advertising ROIIn this episode, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).Tune in to learn:What impact-based attribution is, and how it differs from traditional attribution models How Data Speaks uses machine learning to measure the true impact of marketing campaigns How to identify areas where you can be spending your marketing budget more efficiently How Data Speaks is using Supermetrics to centralize data to acquire customers at scale Tips for converting paid traffic into organic trafficListen to the full episode.And that’s a wrap for May. We’ll see you in June with new updates.