News & Updates

To improve our Google BigQuery data source user experience, we have released a new Google BigQuery data source. The new Google BigQuery data source is available in all of our destinations.With the new Google BigQuery data source, you can:Easily fetch data from your BigQuery tables with a few clicks – no SQL required. Transfer data from your data warehouse to all of Supermetrics’ supported destinations, including data visualization tools, spreadsheets and data warehouses. Combine data from your data warehouse with other platforms using data transformation features like Data Blending.The existing Google BigQuery data source is now named Google BigQuery (Legacy), and the new Google BigQuery data source is called Google BigQuery.We recommend switching to the new Google BigQuery data source for a better user experience.To do this, search for the Google BigQuery data source in your Supermetrics destination, connect your account, and re-create your queries.If you have any questions, don’t hesitate to reach out to us.Happy reporting! 

We’ve released several updates to our Custom Data Import feature, making the experience smoother and giving you more control over your data uploads.Access to imported files: Get a clear overview with a new list view showing all your imported files, their status, source, and other key details at a glance. Download data behind email links: You can now automate reporting from platforms that send reports as links in emails. This means less manual work for you, as Supermetrics automatically updates your data from email links. New “File name” and “Import time” fields: You can now include the name of the file and the time when the data was imported in your queries by using new default fields “File name” and “Import time”. You can also use these fields in Supermetrics Custom fields.Check out these updates from the Supermetrics Hub.

🌞 Welcome to the June edition of the Supermetrics Newsletter! We have a jam-packed update for you.Navigate this post:Supermetrics acquires Relay42 Supermetrics Workspaces Updates to Custom Data Import Exclusive insights - get our Guide to LinkedIn Conversions API Podcast of the month: The future of the marketing tech stack—real talk on CDPs, AI, and measurement New early access data sources What other marketers are reading this monthSupermetrics acquires Relay42We're excited to announce that Supermetrics, the leading Marketing Intelligence Platform, has acquired Relay42, a real-time Customer Data Platform.Together, we're building the industry's first end-to-end marketing intelligence solution, designed to unify marketing performance, customer behavior, and revenue outcomes in a single, intelligent platform.As our CEO, Anssi Rusi, puts it: "We're creating a platform that empowers marketers to unify their marketing performance and first-party customer data into a single view and use it to dynamically engage customers with the right message at every touchpoint."Ready to see how the combined Supermetrics and Relay42 platform can drive extraordinary business growth?👉 Visit our blog to learn more.Introducing Supermetrics Workspaces - manage teamwork easier than everWith Supermetrics Workspaces, you can create dedicated environments for all your business functions tailored to your unique needs. Whether you're managing teams by region, client, or brand, the flexibility to allocate your subscription and organize data access is now in your hands. To learn more about workspaces, read this support article. Workspaces are here!With Workspaces, you can:Create dedicated workspaces Get centralized access control Isolate and protect your and your clients’ data👉 Learn more and gain access to the Workspaces.  ✅ Updates to Custom Data ImportWe’ve released several updates to our Custom Data Import feature, making the experience smoother and giving you more control over your data uploads. Access to imported files: Get a clear overview with a new list view showing all your imported files, their status, source, and other key details at a glance. Download data behind email links: You can now automate reporting from platforms that send reports as links in emails. This means less manual work for you, as Supermetrics automatically updates your data via email.  New "File name" and “Import time” fields: You can now include the name of the file and the time when the data was imported in your queries by using new default fields "File name" and "Import time". You can also use these fields in Supermetrics Custom fields.👉 Check out these updates from the Supermetrics Hub. 👀 Exclusive insights - get our Guide to LinkedIn Conversions APIDownload our latest guide.In today's privacy-focused world, traditional tracking methods are becoming less effective. That's where Conversions API (CAPI) comes in.But only 20% of marketers are looking into API-based data exchanges like CAPI to prepare for a privacy-first future.That creates a major opportunity to outsmart your competition.We joined forces with LinkedIn to create a Guide to LinkedIn Conversions API. It’s your essential guide to understanding and implementing CAPI. You'll learn how CAPI can help you:Increase attributed conversions (LinkedIn data shows a 31% average increase) Reduce cost per action (CAPI can lower costs by an average of 20%) Improve targeting and strengthen customer relationships Future-proof your marketing strategyWant to know more about CAPI?👉 Download your copy. 📢 Podcast of the monthIn this week’s episode of The Marketing Intelligence Show, Anna Shutko chats with Supermetrics’ own Tea Korpi about why ecommerce marketers are drowning in data—and what to do about it.Learn how to:✅ Structure your dashboard around the funnel✅ Avoid common data pitfalls✅ Integrate offline data like inventory and CRM info✅ Build smarter reports using Supermetrics' custom data import👉 Listen now.⭐ New early access data sourcesData source available in early access: Vibe, Shopee Ads, Shopee Commerce, and Amplitude.Connect to our early access data sources here or browse all existing ones. 📖 What other marketers are reading this monthIf you’re looking to improve your marketing analytics skills, here’s a list of content that our audience found helpful in June:Last-click attribution for measurement: Is it that bad? Answers from a Data Analyst [template included] How to analyze your paid ad performance across multiple channels 8 data principles you should apply for marketing How to access real-time ad analytics across platforms Big data in marketing: what is it and why does it matter?

Good news! 🎉 Shopee Ads, Shopee Commerce, Amplitude, and Vibe data sources are now available in Early Access.This means that you can try and use these data sources for free with your Supermetrics license. 👉Connect to the Shopee Commerce data source to fetch sales, orders and customer data from Shopee. With it, you can:report combined performance of multiple stores at a time. combine with marketing data to understand how your initiatives influence sales.👉Connect to the Shopee Ads data source to measure the performance of your CPC ads on Shopee. With it, you can:track key metrics, such as Impressions, Clicks, and Conversions. measure how your marketing efforts are affecting sales.👉Connect to the Amplitude data source to gain insights into your user behaviours across platforms. With it, you can:see the full customer journey on your website or app. track user-level conversions and activate the data to enhance the effectiveness of your marketing campaigns.👉Connect to the Vibe data source to measure the performance of your CTV campaigns. With it, you can:seamlessly integrate Vibe data with those from other marketing channels to have a holistic view of your media performance. optimize ROAS of your CTV campaigns.Give these data sources a try and let us know how your experience goes. We look forward to receiving your feedback 🤝 Happy reporting!

Action required: Refresh your account list on June 26, 2025 We are upgrading our Amazon DSP data source to a newer API version on June 26, 2025. These changes include field deprecations and changes to the reporting level for advertiser accounts with Admin permissions.The new API version doesn’t support all the fields currently available, which means we are deprecating the unsupported fields from the Amazon DSP data source. Additionally, we are making changes to the account fetching logic of the data source. This affects advertiser accounts with “Admin” permission within the manager account. This change is required by the underlying Amazon DSP API, but will also improve the reporting logic of our data source by making sure all types of advertiser accounts fetch data on the same level going forward. You can find the full list of depreciated fields at the end of this post. If your advertiser’s account permission is “ADSP Reports” within your manager account, no action is required from you. The deprecated fields will start returning empty data on June 26, 2025.If your advertiser’s account permission is “Admin” within your manager account, you need to take action on June 26, 2025. Take the following actions on June 26, 2025, if your advertiser’s account permission is “Admin” within your manager account:Refresh your account list for your connection(s) to keep the data source running smoothly. In Excel, you can refresh accounts by editing one of the Amazon DSP queries and selecting "Refresh accounts list" under the account selection in the Supermetrics sidebar. For Query Manager (API) and data warehouses, you can find instructions on how to refresh accounts in this support article. After refreshing, select the advertisers for which you want to obtain data. You can now refresh your existing queries and create new ones.Additionally, please note the following:The API upgrade changes the account hierarchy for the Admin accounts. This means that the values for Advertiser ID & Advertiser name will change from Profile level to DSP Advertiser level. Please note that this will affect your reporting. The deprecated fields will start returning empty data on June 26, 2025.The full list of deprecated fields:Line item budget Line item external ID Order budget Order external ID Accept Accept click-through conversions Accept view-through conversions Accept conversion rate Accept cost per acquisition Banner interaction Banner interaction click-through conversions Banner interaction view-through conversions Banner interaction conversion rate Banner interaction cost per acquisition Brand store engagement 1 Brand store engagement 1 click-through conversions Brand store engagement 1 view-through conversions Brand store engagement 1 conversion rate Brand store engagement 1 cost per acquisition Brand store engagement 2 Brand store engagement 2 click-through conversions Brand store engagement 2 view-through conversions Brand store engagement 2 conversion rate Brand store engagement 2 cost per acquisition Brand store engagement 3 Brand store engagement 3 click-through conversions Brand store engagement 3 view-through conversions Brand store engagement 3 conversion rate Brand store engagement 3 cost per acquisition Brand store engagement 4 Brand store engagement 4 click-through conversions Brand store engagement 4 view-through conversions Brand store engagement 4 conversion rate Brand store engagement 4 cost per acquisition Brand store engagement 5 Brand store engagement 5 click-through conversions Brand store engagement 5 view-through conversions Brand store engagement 5 conversion rate Brand store engagement 5 cost per acquisition Brand store engagement 6 Brand store engagement 6 click-through conversions Brand store engagement 6 view-through conversions Brand store engagement 6 conversion rate Brand store engagement 6 cost per acquisition Brand store engagement 7 Brand store engagement 7 click-through conversions Brand store engagement 7 view-through conversions Brand store engagement 7 conversion rate Brand store engagement 7 cost per acquisition Click on redirect Click on redirect click-through conversions Click on redirect view-through conversions Click on redirect conversion rate Click on redirect cost per acquisition Decline Decline click-through conversions Decline view-through conversions Decline conversion rate Decline cost per acquisition Drop down selection Drop down selection click-through conversions Drop down selection view-through conversions Drop down selection conversion rate Drop down selection cost per acquisition     Email interaction Email interaction click-through conversions Email interaction view-through conversions Email interaction conversion rate Email interaction cost per acquisition Email load Email load click-through conversions Email load view-through conversions Email load conversion rate Email load cost per acquisition Game interaction Game interaction click-through conversions Game interaction view-through conversions Game interaction conversion rate Game interaction cost per acquisition Game load Game load click-through conversions Game load view-through conversions Game load conversion rate Game load cost per acquisition Homepage visit Homepage visit click-through conversions Homepage visit view-through conversions Homepage visit conversion rate Homepage visit cost per acquisition Marketing landing page Marketing landing page click-through conversions Marketing landing page view-through conversions Marketing landing page conversion rate Marketing landing page cost per acquisition Mashup add to cart Mashup add to cart click-through conversions Mashup add to cart view-through conversions Mashup add to cart conversion rate Mashup add to cart cost per acquisition Mashup add to wishlist Mashup add to wishlist click-through conversions Mashup add to wishlist view-through conversions Mashup add to wishlist conversion rate Mashup add to wishlist cost per acquisition Mashup backup image Mashup backup image click-through conversions Mashup backup image view-through conversions Mashup backup image conversion rate Mashup backup image cost per acquisition Mashup click to page Mashup click to page click-through conversions Mashup click to page view-through conversions Mashup click to page conversion rate Mashup click to page cost per acquisition Mashup clip coupon click Mashup clip coupon click click-through conversions Mashup clip coupon click view-through conversions Mashup clip coupon click conversion rate Mashup clip coupon click cost per acquisition Mashup shop now click Mashup shop now click click-through conversions Mashup shop now click view-through conversions Mashup shop now click conversion rate Mashup shop now click cost per acquisition Mashup subscribe and save Mashup subscribe and save click-through conversions Mashup subscribe and save view-through conversions Mashup subscribe and save conversion rate Mashup subscribe and save cost per acquisition Message sent Message sent click-through conversions Message sent view-through conversions Message sent conversion rate Message sent cost per acquisition Product purchased click-through conversions Product purchased view-through conversions Purchase button Purchase button click-through conversions Purchase button view-through conversions Purchase button conversion rate Purchase button cost per acquisition Referral Referral click-through conversions Referral view-through conversions Referral conversion rate Referral cost per acquisition Registration confirm page Registration confirm page click-through conversions Registration confirm page view-through conversions Registration confirm page conversion rate Registration confirm page cost per acquisition Registration form Registration form click-through conversions Registration form view-through conversions Registration form conversion rate Registration form cost per acquisition Sign up page Sign up page click-through conversions Sign up page view-through conversions Sign up page conversion rate Sign up page cost per acquisition Store locator page Store locator page click-through conversions Store locator page view-through conversions Store locator page conversion rate Store locator page cost per acquisition Submit button Submit button click-through conversions Submit button view-through conversions Submit button conversion rate Submit button cost per acquisition Subscription button Subscription button click-through conversions Subscription button view-through conversions Subscription button conversion rate Subscription button cost per acquisition Success page Success page click-through conversions Success page view-through conversions Success page conversion rate Success page cost per acquisition Survey finish Survey finish click-through conversions Survey finish view-through conversions Survey finish conversion rate Survey finish cost per acquisition Survey start Survey start click-through conversions Survey start view-through conversions Survey start conversion rate Survey start cost per acquisition Thank you page Thank you page click-through conversions Thank you page view-through conversions Thank you page conversion rate Thank you page cost per acquisition Total new-to-brand purchases Total new-to-brand purchases clicks Total new-to-brand purchases views Total new-to-brand purchase rate Total new-to-brand eCPP Total pixel click-through conversions Total pixel view-through conversions Video completed     Video completed click-through conversions Video completed view-through conversions Video completed conversion rate Video completed cost per acquisition Video started Video started click-through conversions Video started view-through conversions Video started conversion rate Video started cost per acquisition Widget interaction Widget interaction click-through conversions Widget interaction view-through conversions Widget interaction conversion rate Widget interaction cost per acquisition Widget load Widget load click-through conversions Widget load view-through conversions Widget load conversion rate Widget load cost per acquisition Off Amazon purchases (14d) Brand halo ATC Brand halo ATC clicks Brand halo ATC views Brand halo ATL Brand halo ATL clicks Brand halo ATL views Brand halo DPV Brand halo DPV clicks Brand halo DPV views Brand halo new subscribe and save Brand halo new-to-brand purchases Brand halo purchases     Brand halo total product sales     Brand halo total product units sold   

To improve our Google Sheets data source user experience, we have released a new Google Sheets data source. The new Google Sheets data source is available in all of our destinations.With the new Google Sheets data source, you can:Pull data from your Google Sheets into all of your Supermetrics destinations Name the Google Sheets headers for more clarityThe existing Google Sheets data source is now named Google Sheets (Legacy), and the new Google Sheets data source is called Google Sheets. The Google Sheets (Legacy) data source will stop fetching data by the end of the year 2025 and will return an error message.Switch to the new Google Sheets data source by the end of the year 2025. To do this, search for the Google Sheets data source in your Supermetrics destination, connect your account, and re-create your queries. 

We have migrated our Stripe data source to a Stripe App to take full advantage of all the Stripe features. Due to this migration, all Stripe data source users need to switch to the Stripe App by July 15. To switch the Stripe data source to use the Stripe App, all users need to log in to Stripe again.  As soon as you can, please reconnect your Stripe account using the steps in the Stripe connection guide. If you have multiple Stripe accounts, you will need to repeat these steps for each account. In case reconnecting generates a separate new connection, you can go to Supermetrics Hub and replace the old connection with the new one to ensure your queries continue running uninterrupted. We will retire the old Stripe connections on July 15, 2025, so please reconnect the Stripe data source by then to have a smooth transition.  

On June 10, 2025, Meta made changes that affected how data is fetched for the Facebook Ads data source. First, queries that include both the "Reach" metric and breakdown dimensions (like "Gender", "Country", "Placement", and others) are limited to the last 13 months. Meta changed this to improve API performance.Second, was a change to how some attribution settings are handled, to help reduce discrepancies between the API and the Ads Manager. Action report times are automatically selected by the API, which means users don't need to select this setting for the query. The Supermetrics setting "Report time action stats" no longer needs to be selected. Unified attribution is always enabled, so the Supermetrics setting "Disable unified attribution setting" no longer works.More details about the changes can be found in our support article. Next steps For the Reach change:If you are splitting the "Reach" metric with breakdown dimensions, you may need to update the date range of the query to be 13 months or less. Otherwise, you will see an error message starting June 10, 2025.  For the attribution settings changes:You no longer need to use the "Report time action stats" setting, as the Meta API handles this automatically. It's removed from the available query settings, and for any queries that have it selected, the setting is ignored. You can no longer use the "Disable unified attribution setting" option, as the Meta API automatically selects this based on your Ad Set level settings. It's removed from the available query settings, and for queries that have it selected, the setting is ignored.  More detailed guidance can be found in our support article. 

We are upgrading our Shopify data source to a newer API version (Shopify API v2024-10). This upgrade needs the user to accept additional permissions to fetch location-specific fields. To accept the new permissions, you need to reconnect the Shopify data source.  You need to reconnect the Shopify data source after June 18, 2025, if you use the “Location name” dimension in your reporting.  Follow the normal connection steps, and you should see the “Update data access” request showing the new permissions. Accept those and complete the connection process. If you do not reconnect Shopify data source after June 18, you will get an error message asking you to reconnect to grant the permissions. 

Celebrating 1 Year of Supermetrics Community Magic! 💫  📢 What’s Happening in the Community🧠 Data Talk: Why Your Data Might Be Lying to You. Check it out here 🎯 Community Challenges — Join In & Win! Tell us how you use Data Transformations, and you could win a prize!  ​​ Attended the APAC SuperSummit? Share your biggest takeaway for a chance to win 🏆 or go vote for your favorite key take away.  💡 Latest Member Ideas:We received 35 new ideas in May  thank you for shaping the future of Supermetrics with your feedback!🔥 Hot Discussions Last Month Here’s what got the community talking:TikTok GMV Max Support: new feature request Google Ads Auction Insights: pro tips shared LINE Ads image URLs & conversion tracking: deep dive request Year-over-year data comparisons in Looker Studio📅 Upcoming Events & Activities🚀 Product Update Webinar - June 18 Join Valter & the Supermetrics team for a look at what’s new and what’s next. 🎉 Milestone Moment: We’re 1 Year Old! That’s right, this Wednesday marks 1 year since our community launched, and we’ve come so far together:We’re now 2,015 strong—and growing! 💙 211 Topics & 352 Replies shared 10 exclusive community events - 2 of them live!We’re just getting started — and it’s all thanks to you. Stay tuned for even more interactive events and features! 💬 Join the ConversationShare your wins, questions, feedback, or just drop a hello. We’re building something amazing together, and every voice matters.Here’s to many more milestones!💃🏾 As your Community Manager, I just want to say it’s been an honour and an absolute joy to build and grow this community alongside all of you.This isn’t just a platform — it’s a space shaped by your curiosity, your collaboration, and your willingness to share and learn together. I do this for you, our amazing members and users and it means the world to see how far we’ve come.Thank you for being a part of this journey, for your ideas, your energy, and your trust. Here’s to everything we’ve built  and all the incredible things still ahead. 💫With gratitude, yours trulySahra Kahim Community Manager 💙& the Supermetrics Community Team 💙  

We have added new page monetization metrics to the Facebook Insights data source.New metrics are:Total approximate earnings Content monetization earnings In-stream ads earnings Ads on reels earningsNote that these metrics only work with page-level fields or by themselves. This means the new metrics are not compatible with post-related fields. 

In today's privacy-focused world, traditional tracking methods are becoming less effective. That's where Conversions API (CAPI) comes in.But only 20% of marketers are looking into API-based data exchanges like CAPI to prepare for a privacy-first future.That creates a major opportunity to outsmart your competition.We joined forces with LinkedIn to create a Guide to LinkedIn Conversions API. It's your essential resource for understanding and implementing CAPI. Simply put, the LinkedIn CAPI allows you to send your valuable first-party conversion data (think demo requests, CRM updates, offline sales) directly from your systems to LinkedIn. This server-side approach means more reliable tracking, even when browser pixels fall short.The benefits?Improved measurement: Get a clearer picture of your true ROI, with an average 31% increase in attributed conversions (according to LinkedIn). Enhanced targeting: Feed LinkedIn's algorithm richer, more accurate data to build higher-intent matched and predictive audiences. Better optimization: Lower your cost per action (LinkedIn saw an average 20% decrease) by focusing on campaigns that genuinely drive results. Privacy-resilient: Respect user privacy while still gaining crucial insights from your consented data.How does Supermetrics fit in?Supermetrics offers a direct integration with LinkedIn Ads, making it easy to get started with CAPI — no manual data entry or dev team required.If you're advertising on LinkedIn, managing conversion data in CRMs or ERPs, and using Google Sheets in your workflows, our integration is designed for you.Here’s how Supermetrics helps you leverage the LinkedIn CAPI:Easy Data Mapping & Alignment: Automatically match your CRM data (from whichever CRM you use) to LinkedIn's requirements, reducing inconsistencies and eliminating missing records. Seamless B2B Attribution: Connect account-level conversions to LinkedIn's individual-level tracking without complex manual workarounds. Reliable Automation: Ensure consistent data formatting and structure, so your automations run smoothly without unexpected disruptions. Future-Proofing: Stay ahead of LinkedIn API changes, as Supermetrics manages the integration, so your workflows don’t break.Want to learn more? Our Guide to LinkedIn Conversions API shows you the strategies behind successful CAPI implementation and how Supermetrics can help you put them into action.Download the guide to learn:How CAPI works across different platforms Key strategies for implementation How Supermetrics simplifies the process Real-world examples of CAPI success Let's discuss!We'd love to hear your thoughts and experiences:Are you already using CAPI for LinkedIn or other platforms? What have been your biggest learnings or challenges? How do you plan to use (or how are you currently using) your first-party data with Supermetrics to enhance your LinkedIn campaigns?Share your insights and questions in the comments below! 😍 

We are updating the API version our Google Ads data source is using from version 18 to version 19, to ensure our data source has the latest features and continues to fetch accurate data. As part of the version update to Google Ads API v19, Google is retiring the “Feed Item” report, which means certain feed and ad extension fields will stop returning results starting June 18, 2025. Affected fields and next stepsThe following fields will be deprecated on June 18, 2025, and will no longer return results after that date:Extension type Attribute values Extension status Feed ID Feed item IDWhile including these fields in queries/reports won't break them, we recommend removing them from your reporting.These fields have several replacement options within the asset dimensions we have available. You can find the full list of fields here. Unfortunately, we are not able to give specific recommendations for the replacement fields as the asset fields to use depend on the ad type and assets you are using. 

Action required: Get your GraphQL API key We are upgrading to the new StackAdapt GraphQL API, and some actions are required to prepare for the change. We have a detailed support article with all the steps you need to take and a list of new fields that will become available in the new version.As soon as possible, talk to your StackAdapt account manager to request specifically a GraphQL API key. After June 3, 2025, at 16:00 EEST, update your StackAdapt connection to use the new GraphQL key using the instructions in this support article. Make sure not to update your StackAdapt connection until the time mentioned, and don't wait too long after June 3, 16:00 EEST, else there may be disruptions for queries due to mismatched keys. If you received an email with a different date and time, please make the changes based on the date and time in the email.

We have released 3 data sources.Google Ads Keyword Planner, Close CRM, and Lazada Ads are now in Early Access. Connect to Google Ads Keyword Planner to retrieve keyword data for your search campaigns.Historical keyword performance: See historical search volume for your keywords and close variants, along with competition levels and cost-per-click data. See all available fields. Search trend identification: Find high-potential keywords to improve organic traffic strategies. Keyword performance benchmarking: Track keyword metrics over time to inform content creation and strategy.Connect to Close CRM to retrieve CRM data for optimizing marketing and sales efforts.Comprehensive lead information: Get detailed data on your leads and their activities. See all available fields. Sales performance insights: Analyze trends to improve marketing and business strategies. Marketing ROI measurement: Track the full sales funnel and link campaigns to leads.Connect to Lazada Ads to retrieve performance data for Sponsored Discovery ads in Southeast Asia.Sponsored Discovery ad performance: See key performance indicators for your campaigns and promoted products. See all available fields. Campaign performance analysis: Gain insights to optimize your advertising strategy and maximize ROI. Product performance monitoring: Understand which items drive the most traffic and sales within your Sponsored Discovery campaigns.

We have released 2 new data sources. PrestaShop and Squarespace Commerce are now in Early Access. Connect to PrestaShop to retrieve sales, order, and customer information.Detailed order information: Access a comprehensive view of your order data, along with associated customer details. See all available fields. Marketing results analysis: Understand how sales relate to your marketing data and impact revenue. Targeted audience building: Use customer order data for more focused marketing.Connect to Squarespace Commerce to retrieve sales, order, and customer information.Comprehensive order data: Access a detailed breakdown of each order, along with customer and billing details. See all available fields. Marketing results analysis: Understand how sales relate to your marketing data and impact revenue. Targeted audience building: Use customer order data for more focused marketing.

Happy May! 🌻 We're back with another newsletter packed with practical solutions to help you make the most of your marketing data. This month, dive into our new video series on data transformation, discover how to leverage our LinkedIn Conversions API integration, and learn how to fix common data challenges in our upcoming webinar. Plus, find out where you can connect with the Supermetrics team at exciting industry events. Let's make May your most data-driven month yet!What's inside this edition:Data transformation video series LinkedIn Conversions API integration Webinar: Fix your data story Supermetrics at Events Customer Spotlight: Philips Healthcare Podcast: The future of MarTech New early access data sourcesWatch the practical videos to see how data transformation worksThis video series guides you through using Supermetrics for your data transformation needs, with a focus on data blending and custom fields. You'll find tutorials on:Paid channel mix template Organic social mix template Last-click attribution template Currency conversion Regional-level ad performance👉 Watch the tutorials  How to use Supermetrics for LinkedIn conversions API Conversions API helps you activate conversion event data to improve your campaign performance. Come try our LinkedIn conversions API integrations for free. Here's the support article to help you get started.Step 1: Set up your LinkedIn conversion tracking Step 2: Set up conversion data in Google Sheets Step 3: Set up a new data stream Step 4: Start activating conversion data in LinkedIn👉 Read the support article WebinarHow much time do you waste weekly trying to organize your marketing data? Inconsistent data formats, siloed data across platforms, inaccurate attribution – these are common problems for marketers. But they don't have to be your problems.On May 28, join our webinar — Why your data isn't telling the full story (and how to fix it with Data Transformations) — and we'll show you how you can:Effortlessly blend data from different sources for a complete performance overview. Create custom metrics and reports that make sense for your business. Automate data normalization to ensure accuracy and consistency.👉Save your seat Psst.. Even if you can't attend live, register to receive the recording. EventsSuperSummit APAC is back!We’re back! Gain a competitive edge at Supermetrics' flagship virtual event, SuperSummit APAC 2025 covering key trends and challenges impacting marketing measurement across the region.Join us virtually at 11:30AM SGT / 1:30PM AEST on Wednesday, 4th June 2025, to grow with your data and hear from top industry experts in APAC - Hubspot, The Ascott Limited, Omnicom Media Group (OMG), and many more!Date: Wed, June 4th, 2025 Time: 11:30AM SGT / 2:30PM AEST Location: Virtual (from wherever you are!)👉 Secure your spot today by registering hereCan’t attend live? Register anyway, we’ll send you the recording!Catch us in Dublin! Supermetrics is headed to Dublin Tech Summit! We’re thrilled to be part of Dublin Tech Summit this May 28–29 at RDS Dublin. Join us for two days packed with innovation, insights, and networking.🔹 Explore cutting-edge marketing data solutions🔹 Meet our expert team and get your questions answered🔹 Snag some awesome Supermetrics swag🎤 Catch our CEO Anssi Rusi on stage on May 28 at 11:30 with a talk on:“Sell Me Something Smart: The Next-Gen MarTech”💬 Want to connect 1:1? Book a meeting with us in advance to secure your spot!See you in Dublin!See you in Cannes!This June, the Cannes Lions will assemble the world's advertising leaders again, and Supermetrics will be right there with them. Cannes Lions offers a unique opportunity to engage with the most innovative ideas and connect with industry peers. You’ll experience unparalleled creativity, witness award-winning campaigns, and hear from influential thought leaders.We’re excited to be part of this event and hope to see you there! Register your interest for a meeting with us here.11 June, the Google Cloud Summit Nordics returns to Stockholm—and Supermetrics will be right there at the heart of it. Whether you're joining in person or tuning in digitally, this summit is your gateway to the latest breakthroughs in AI & ML, generative AI, app modernization, data cloud, and more. As the cloud landscape evolves into a new agentic era, the Summit offers a unique chance to connect with leading experts, explore real-world innovations, and spark ideas that move your business forward. Supermetrics CEO Anssi Rusi will be on stage to share something truly exciting—and you’ll also find us at our booth, ready to chat all things data.👉 We’d love to meet you there - register now! 🌟 Customers of the Month: How Philips Healthcare Transformed Marketing Data in Just 6 MonthsManaging thousands of global campaigns was a challenge for Philips Healthcare’s analytics team. Scattered data, manual exports, and time-consuming processes were slowing them down—until they adopted Supermetrics.In just six months, they built a scalable data infrastructure that:Saved 40% of analysts' time by automating data collection Centralized digital marketing data for faster insights Transformed analysts from data providers to insights experts👉Discover how they did itNew podcast: The future of the marketing tech stack—real talk on CDPs, AI, and measurementIn this episode of The Marketing Intelligence Show, Supermetrics’ Matt Simmonds breaks down what marketers are really facing in 2025: too much data, too many tools, and too much AI hype. You'll hear how Supermetrics is helping marketers navigate it all—by focusing on flexibility, connectivity, and solving actual problems.👉Tune in📖 Read the reportNew early access data sourcesData source available in early access: Squarespace Commerce, PrestaShop, Close CRM, and Google Ads Keyword Planner.👉 Connect to our early access data sources here or browse all existing ones.New data sources to try for free. 

What's happening in the Supermetrics Community?  Hey Supermetrics Community! 👋This month, the conversation is heating up around mastering Looker Studio for better reporting and navigating the ever evolving landscape of Facebook Ads. We're also thrilled to introduce our brand new Ideation Page, giving you a direct line to influence Supermetrics' future! Plus, don't miss out on valuable learning resources and our upcoming webinar on unlocking the full story behind your marketing data. Let's explore what's new and how you can get involved! Join the conversation!Head over to the discussions in the Community and see what your fellow data enthusiasts are discussing. Ask questions, share your knowledge, and help a fellow community member. Earn your Conversation Starter badge by sparking a discussion! 💡 What are our users saying? Customer of the month Adrien Imstepf 🔥 Hot topics & conversations 🔥 Hot Topics & Top Discussions Looker Studio Expertise: The community is deeply engaged in maximizing the potential of for marketing reporting. Facebook Ads Insights & Troubleshooting: Facebook Ads remains a critical area for many users.  Supermetrics Product Updates: The consistent interest in "What's new" announcements highlights the community's desire to stay informed about the latest features, connectors, and improvements within Supermetrics. → See more here Community Exclusive 🙌 We're committed to providing valuable resources to our community:Ideation Page is now Live! 😍 Exciting news for our community innovators! We've just rolled out a dedicated Ideation Page, your central hub for shaping the future of Supermetrics. Now, it's easier than ever to share your brilliant feature requests and suggestions directly with our product managers for review. This dedicated space streamlines the feedback process, ensuring your valuable input gets the attention it deserves.  Knowledge base and practical use cases: Build Your Own Data Warehouse (Even Without a Data Team!) Get Started with Supermetrics for Looker Studio! Get Started with Supermetrics for Google Sheets   What's new at Supermetrics in?Supermetrics April 2025 Product Update: Check out the latest features and improvements designed to enhance your experience. Unlock the complete narrative behind your marketing efforts. Join our webinar on May 28th to discover how Data Transformations can help you effortlessly blend fragmented data and gain a crystal-clear view of your ROI.​​​​​What's coming up in Q2? Supermetrics H1 Product Updates Session in June. We're planning some exciting Community Exclusive content to supercharge your experience with the Community, webinars and other events in the coming months and are always looking for great partners!  If you're interested in collaborating with us please contact us in the community team community@supermetrics.com ➡ To get early access to our latest features and innovations, join our exclusive private/beta testing groups.  We look forward to seeing you in the community and hearing your thoughts!Community Team 👩❤👩 

Action required: Renew your connection on April 30, 2025 Basis is updating their API authentication methods to enhance security. We will update our Basis data source to ensure compatibility and to take full advantage of these security changes. This update takes place on April 30, 2025. What to do next?To keep the data source running smoothly, you need to renew your connection on April 30, 2025. If you do not renew your connection, all your existing and new queries in the Basis data source will return an error. To make sure your reports continue to run smoothly, please take the following steps:Renew the data source connection in Supermetrics. If you need help, please see these guides in our support center. We recommend renewing the data source connection via hub.supermetrics.com. You can now refresh your existing queries and create new ones.If you have any questions, just let us know in the community or reach out to our support team. 

We have made changes how conversion metrics are calculated before and after April 1, 2025 on our LiveIntent data source. These updates, which went live on April 17, 2025, reflect changes on the LiveIntent reporting platform regarding how conversion metrics are calculated. These changes were introduced by LiveIntent and are detailed here. What's new? (Since April 17th)The original Total conversions metric is now in a new group called Legacy metrics.  You'll find new conversion metrics under the Core metrics group. These use LiveIntent's updated calculation method (from April 1st onwards). The Attribution setting is now named Attribution setting (legacy). This only affects the numbers in the Legacy metrics group.What to do next?If you want to use the new conversion metrics, you'll need to edit your existing reports/queries or create new queries and pick fields from the Core metrics group. Keep in mind that the names of the old conversion metrics have changed — this can affect your current reports.How the fields work:The Core metrics will show data from April 1, 2025, onwards. Before that date, they'll show as "0". The Legacy metrics will show data for dates before April 1, 2025. After that, they'll show as "0". You can find more details in LiveIntent’s documentation here:  https://support.liveintent.com/updates-to-conversion-reporting/ We recommend taking a look at these changes and updating your reports/queries if needed. If you have any questions, just let us know in the community or reach out to our support team. 

We've updated our Instagram Insights data source to fetch more post comments.Previously, our Instagram Insights data source could fetch a maximum of 300 of the most recent comments per post. Now, we've increased this maximum to 400. How does it work?You can control the number of comments using the 'Comments per media post' setting, located in the advanced/optional settings of the Instagram Insights data source. The available options are 100 (default), 200, 300, and 400 of the most recent comments. Please be aware that fetching a higher number of comments can slow down your reports, particularly in tools like Looker Studio and Power BI. In these cases, we recommend fetching a lower number of comments.

Action required: Renew your connection on May 8, 2025We are making significant improvements to our Adjust data source on May 8, 2025. These changes will streamline your experience and expand your data retrieval capabilities.  What will change?We are adding support for fetching data from multiple apps within a single Adjust connection, by adding an app selection for the data source. With this improvement, we are also making it easier to connect to the data source by removing the need to add the “App token”.  What to do next?To keep the data source running smoothly, you need to renew your connection on May 8, 2025. ​​​​​If you do not renew your connection, all your existing and new queries in the Adjust data source will return an error about needing to select an app when refreshing or creating queries. To ensure your queries continue to run smoothly, please take the following steps:Renew the data source connection in Supermetrics. If you need help, please refer to these guides in our support center. We recommend renewing the data source connection via hub.supermetrics.com. After connecting the data source, select the apps for which you want to obtain data. You can now refresh your existing queries and create new ones.Note: If you want to report on custom event data, please do not select multiple apps since custom events only work with one app selected at a time.  

Hey Supermetrics Community! 👋We've rolled out some new fields for the Amazon Advertising data source. ✨ These additions should help you dig deeper into your Sponsored Display and Sponsored Product performance. All fields are now live and available in Excel and DWH/API.We have new fields for two report types.Sponsored Display Report:Detail page views Add to cart Add to cart rate Branded searches NTB detail page views Add to cart clicks Branded search clicks NTB detail page view clicks Campaign cost typeSponsored Product Report:Top of search impression shareWe’re constantly working to improve our connectors and give you more flexibility with your data. Let us know how these new fields impact your reporting, and don’t hesitate to reach out if you have any questions!Happy reporting! 📊😎

Happy April! We have a lot of exciting updates to share this month, all designed to make your marketing data work smoother and more insightful:LinkedIn Conversions API: Unlock deeper LinkedIn campaign insights. Simplified Data Blending: Get faster reports with new templates. Power BI Quick Queries: Visualize key data in one click. Lazada Ads Connector: Connect to more data sources. HubSpot Recognition: We're still a top HubSpot app! Customer Success Stories: See how Elbkind Reply and ClimatePartner transformed their reporting. Philips Healthcare Podcast: Learn how they saved 40% of analyst time with automation. Upcoming Events: Join us at Dublin Tech Summit and our Helsinki TableTalks Breakfast.New Product: Supermetrics for LinkedIn Conversions APIUnlock the full potential of your LinkedIn ad campaigns. Many B2B marketers miss crucial conversion data (demos, CRM, deals) that occurs beyond website tracking. Our new integration empowers you to see the bigger picture, optimize performance, and improve ROI.Currently in Beta and free to try, it features:Automated, scheduled uploads Intuitive data mapping to match LinkedIn fields Data flow from Google Sheets to LinkedIn Conversions API👉 Free access on the Hub.New in Data Blending: 3 Data Blending templates to simplify your blending processThe new Data Blending templates simplify your blending process due to their practical simplicity. They are designed for real-world marketing scenarios, ensuring ease of use and immediate applicability. The templates also offer improved time-to-value as they are pre-configured and fields are pre-filled, saving you time. Finally, no technical barriers are present due to the simplified process and minimized options for less technical users.New data blending templates.👉 Try it yourself. New in Power BI: Suggested QueriesOne-click data with Suggested Queries. Quickly visualize your most popular data sources with pre-built queries. Try it now! We're a HubSpot Essential App for Marketers (Again!) Guess what? HubSpot's just given us a nod for the third year straight, naming Supermetrics an Essential App for Marketers in 2025! We're pretty thrilled about it, and it really highlights how well Supermetrics and HubSpot work together to make your marketing life easier. Adding the Supermetrics app into your HubSpot ecosystem enables you to enrich your marketing reporting with first-party data, ultimately allowing for better targeting and personalization across the board.👉Want to dig into how? Check out our blog post all about our HubSpot integration.👉Want to get started? Install the Supermetrics app from the HubSpot marketplace and start a free trial today.Blog: Strategic Marketing ReadsTired of marketing in the dark? This article demystifies performance marketing analytics, revealing how to leverage data for smarter decisions, optimized budgets, and measurable ROI. Learn to pinpoint what's working (and what's not) and drive real, impactful results. 👉Read the article here.Want to make your social media efforts truly count? This article shows marketers how to set SMART social media goals that actually drive business results. Learn to tailor your goals across different platforms, track the metrics that matter, and prove your social media ROI. 👉 Read the article here. EventsSupermetrics is headed to Dublin Tech Summit! We’re thrilled to be part of Dublin Tech Summit this May 28–29 at RDS Dublin. Join us for two days packed with innovation, insights, and networking.🔹 Explore cutting-edge marketing data solutions🔹 Meet our expert team and get your questions answered🔹 Snag some awesome Supermetrics swag🎤 Catch our CEO Anssi Rusi on stage on May 28 at 11:30 with a talk on:“Sell Me Something Smart: The Next-Gen MarTech”💬 Want to connect 1:1? Book a meeting with us in advance to secure your spot!See you in Dublin! TableTalks Breakfast in Helsinki ☕️Join Supermetrics for an exclusive morning of insights, innovation, and networking at our TableTalks Breakfast—coming to The Hotel Maria Ballroom on Tuesday, May 13th.Enjoy a premium breakfast, join intimate roundtable discussions, get a sneak peek at our product roadmap, and take part in a live Q&A with our CEO, Anssi Rusi.🎟️ Seats are limited—secure yours here Supermetrics x Google Cloud at Next ’25 in Las VegasFrom April 9–11, the Supermetrics team was live at Google Cloud Next in Las Vegas, showcasing how our tools work seamlessly with Google’s ecosystem to turn messy marketing data into AI-ready insights.Watch the session in the link below!Our CEO Anssi Rusi took the stage alongside Google Cloud to share how Supermetrics helps marketers unlock the true value of their data. The key message? AI is only as powerful as the data you feed it — and with a strong data foundation powered by BigQuery, Looker Studio, and Gemini, faster and smarter decisions are within reach.We also had the chance to connect with incredible partners and customers at our booth, and we’re excited to keep building on those conversations.📺 Watch the session here! New connector release: Lazada AdsWe released Lazada Ads in early access, connect and try it for free. Try Lazada today!🌟 Customers of the Month: Elbkind Reply & ClimatePartnerElbkind Reply: From manual chaos to blended-data insightsThis creative social media agency works with brands like Deutsche Telekom and Subway—and their reporting was getting out of hand. They were drowning in manual exports, Excel files, and PowerPoint decks.Now they deliver reports faster, uncover deeper insights, and spend more time optimizing content and strategy.👉 Read the full story. ClimatePartner: gets a holistic view of their dataAs a leader in corporate climate action, ClimatePartner runs campaigns across dozens of platforms—and needed to keep a clear view of marketing performance as they scaled globally.Now they make faster, insight-driven decisions—and are expanding Supermetrics across their entire marketing team.👉 Read the full story. 🎧 New podcast: How Philips Healthcare automated campaign reporting and saved 40% of analyst timeIn this episode of The Marketing Intelligence Show, Martina Karakoleva from Philips Healthcare shares how her team transformed their digital marketing data workflows in a surprisingly short time using Supermetrics. You’ll learn how they automated reporting, scaled insights, and empowered analysts to become internal data educators.👉 Listen now.🧠 Bonus read: Campaign naming conventions that scaleWhew, that was a lot of updates to share this time. Let me know in the comments, what was your favourite update? And don’t forget to check out those data blending templates🔥 See you next month!- Aurora

What’s new at Supermetrics in March 2025Welcome back to another edition of the Supermetrics newsletter. In this edition, we’ll cover:Marketing data trends: Key findings from the 2025 report. Customer success: Feld Entertainment's data-driven story. Expert insights: Podcast on Marketing Mix Modeling. Tracking solutions: Server-side tracking and Power BI tips. Community & events: Updates and upcoming opportunities.The Marketing Data 2025 ReportWe analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned:Marketing teams are using 230% more data compared to 2020 56% don’t have enough time to analyze their data properly 87% double down on first-party data, while 58% still heavily rely on third-party data 47% will invest in marketing mix modeling in 2025👉 Get all the stats, takeaways, and insider tips to improve your marketing in the full report.Get your copy today!Customer spotlight: How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROIFeld Entertainment, the company behind Disney on Ice and Monster Jam, needed a smarter way to measure marketing impact across thousands of global shows. With Supermetrics for Power BI, they unified their data, cut reporting time from hours to minutes, and uncovered key audience insights to drive ticket sales—all while making faster, data-driven decisions.👉 Read the full case here!Podcast spotlight: Turning MMM data into actionable insightsMarketing Mix Modeling (MMM) has evolved from complex, manual processes to automated, real-time insights. But how can you make MMM truly work for your business?In this episode of The Marketing Intelligence Show, our host, Outi Karppanen, sits down with Juha Nuutinen, CEO of Sellforte, to explore:How MMM has evolved and why it’s gaining momentum The biggest mistakes marketers make with ROI measurement Why dashboards alone aren’t enough—and what to do instead How top brands use MMM to optimize budgets and scale smarter🎧 Listen nowPs. If you're a Supermetrics user, check out Sellforte's free pilot program for an easy way to test MMM risk-free here.Listen to the latest episode!Server-side tracking for marketers: Ensure accurate tracking and targeting without third-party cookiesWe aren’t cookieless yet—but it’s coming, and marketers are freezing up. The latest 2025 Marketing Data Report shows:66% of marketers worry about tracking users across channels 57% expect less effective target advertisingThis is where serve-side tracking can help. It allows you to collect and process data on your server rather than relying on users’ browsers, improving data and targeting accuracy.👉 Read the blog Power BI for marketing: How to set up your dashboardsIn this article, we'll explore the advantages and disadvantages of using Power BI for marketing. We'll guide you through connecting and transforming your data using the Power Query Editor and show you how to model your data effectively. Then, we'll take you through designing a compelling dashboard layout and finally, the crucial steps of testing and publishing your dashboard.👉Read the blog Community Updates🌟 New Ideation Page: Share & Vote on Ideas! 🌟We're excited to launch the Ideation Page in the Supermetrics Community! It’s your space to:Submit ideas for new features, connectors, or improvements. Vote on other users' suggestions to help us prioritize what to build next. Get updates directly from our Product Team on the status of your favorite ideas.Your feedback shapes Supermetrics, so join the conversation and make your voice heard!👉 Share your ideas and start voting now! New early-access connectors: Moloco DSP & Recharge Brand new - go on and try them out! 👉 Start your trial here. If you are new to Supermetrics, then use this link.EventsMark your calendars for two exciting opportunities to meet the Supermetrics team and explore the latest in marketing data innovation:MeasureCamp Helsinki – 29 March, Helsinki Chamber of CommerceWe’re bringing the Supermetrics energy to MeasureCamp Helsinki! Join us for a day packed with expert insights, engaging conversations, and plenty of fun giveaways.🔹 Learn from our experts – Get valuable marketing data tips and best practices.🔹 Score some exclusive Supermetrics swag – Because who doesn’t love cool merch?🔹 Let’s talk data – Whether you're passionate about analytics, automation, or strategy, we’d love to chat.Want some one-on-one time with our team? Request a meeting here.See you there!All4Customer – 1–3 April, Paris, Porte de VersaillesIn April we’re heading to All4Customer in Paris, where top innovators in marketing, sales, and customer experience come together. Join us for three days of exciting discussions and networking!🔹 Explore the latest in marketing data solutions – See how Supermetrics can elevate your analytics.🔹 Meet our team – Let’s talk about how we can help you streamline your data strategy.🔹 Exclusive giveaways – Don’t miss out on our must-have Supermetrics swag and our raffle on site!!Want to dive deeper into your data challenges? Secure your free ticket hereLooking forward to seeing you in Paris!👋 And that’s all for this month. See you in April for another monthly round-up!😊-Aurora