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On September 22, 2025, we're making changes to improve our Mixpanel data source by moving the Data residency setting to the data source authentication step. Mixpanel data source is currently available for free testing in Beta (Early Access).To keep the data source running smoothly, please renew your connection before September 22, 2025. If you do not renew your connection, all your existing and new dashboard charts using the Mixpanel data source will return an error.To ensure that your existing dashboards continue to run smoothly, please take the following steps:Go to the Data sources page on the Hub. Select Mixpanel in the list of data sources. Click on Add new connection and follow the steps to create a new connection. Please give a different name to this connection than your previous ones to differentiate it. After creating the new connection, click on the Reconnect icon at the end of the row for the new connection. In the window that opens, take note of the ID which is visible unde

To get a complete picture of your marketing performance, you can't rely on just one or two data sources. You need to pull data from every platform, channel, and tool you use. That's the core mission of Supermetrics' connectors. With a massive library of integrations, Supermetrics ensures that you can tap into every data source that matters to your business, bringing all your insights into one unified location. 🤝  More than just connectors, they're your data lifelines 🔗 A Supermetrics connector isn't just a simple link. It's a powerful tool designed to pull granular, ready-to-analyze data from your favorite marketing and sales platforms. This allows you to centralize your reporting and move beyond data silos to get a holistic view of your performance.Our library of connectors spans a wide range of categories, ensuring you'll find the ones you need: Paid Media: From core platforms like Google Ads, Facebook Ads, and Microsoft Advertising to specialized ones like Pinterest Ads, TikTok Ad

Happy September! 🍂 We've been working hard to make your workflows faster and easier. This month, we're thrilled to introduce a new, AI-powered knowledge base that puts the answers you need right at your fingertips. We've also updated our platform with a refreshed look for data transfers and released new data sources to help you get more from your marketing data.What’s inside:📝 New AI-powered knowledge base: Get instant answers and step-by-step guides for mastering key features. ⚡ Refreshed data transfers UI: A new, cleaner look with a "pro tip" for quickly filtering runs with issues. 📣 New early access data sources: We've launched new connectors, including Walmart Connect, Wix Commerce, Centra, and Eskimi. 💥 Top blog articles: Deep dives on data visualization, data quality, and improving your ad performance. 👫 Upcoming events: We're hitting the road in September! Find us at DMEXCO, Shoptalk Fall, Technology for Marketing, and more.Check out our new knowledge base!You told us what

Find answers faster: Introducing the upgraded Supermetrics knowledge baseEver hit a roadblock in your report and wished you could get instant help without waiting for a support ticket? We’ve all been there. That’s why we’re excited to introduce the completely redesigned Supermetrics knowledge base, your 24/7 source for guides, tutorials, troubleshooting tips, and best practices.Think of it as your new go-to guide, your ultimate cheat sheet, and your personal support team all in one place. We built the knowledge base to help you get the answers you need, exactly when you need them.Say hello to the brand-new, completely redesigned Supermetrics knowledge base! So, what's inside?Here’s a peek at what you’ll find:Step-by-step guides: Whether you're connecting a new data source or exploring an advanced feature for the first time, our walkthroughs will guide you from start to finish. No guesswork needed. Quick-fix troubleshooting articles: Find solutions for the most common issues and error m

 Wix Commerce, Centra, and Eskimi are now in Early Access. Connect to Wix Commerce to retrieve your sales, orders, and customer data.Orders reports: Fetch detailed data on all orders placed within a certain time frame.  Sales trend analysis: Track your sales trends to optimize business and marketing strategies. Unified data view: Combine your Wix Commerce data with paid advertising and marketing data for a centralized view of your performance across multiple storesSee all available fields here.Connect to Centra to retrieve your product sales and order data.Order and return item reports: Measure your product sales and returns over a specific time period.  Performance trend analysis: Track your sales trends to optimize business and marketing strategies. Centralized data view: Combine your Centra data with paid advertising and marketing data for a unified view of your performance across multiple stores.See all available fields here. Connect to Eskimi to analyze your programmatic advertisi

Manually refreshing your reports every morning is a chore no marketer should have to endure. Nothing is worse than making a decision based on stale data. But what if your Google Sheets reports updated themselves automatically while you're away? With Supermetrics, they can! Automated scheduled refreshes are your ticket to always-on, up-to-date marketing reports, ensuring you never miss a beat. ⏰ How to set up a scheduled refresh ➡️ Creating a scheduled refresh for your Supermetrics queries in Google Sheets is straightforward. Open the Supermetrics sidebar: In your Google Sheet, open the Supermetrics add-on and navigate to the Schedules tab. Create a new schedule: Click on Automatic refresh. You will be able to set the frequency for your reports. Depending on your subscription, you can choose a daily, weekly, or even hourly refresh schedule. Manage your schedules: Once created, you can manage all your scheduled refreshes in one place. Simply go to the Schedules tab and click View all

We are excited to announce the launch of not one, but two new early access data sources: Walmart Connect (Display) and Walmart Connect (Search)! Now you can easily connect your display and search ad data from Walmart's leading retail media platform directly to your reporting tools.Walmart Connect (Display)This data source allows you to bring your display ad performance data from Walmart's retail media platform directly into your reporting.Gain a centralized view: Get a comprehensive overview of your display advertising performance on Walmart Connect and measure the impact of your campaigns on sales. Track key metrics: Analyze performance using report types such as Campaign, Line item, SKU, and Creative, with granular dimensions and metrics to optimize your strategy. Unlock insights: Monitor the effectiveness of your display ads in influencing both online and in-store purchases and gain a deeper understanding of your ecommerce and retail performance. Walmart Connect (Search) And that's

This week, we have several data source updates. New campaign type support for TikTok Ads, and new metrics for Microsoft Advertising and Google Ads. TikTok AdsTikTok Ads data source now supports the GMV Max Ads campaign type. To be able to get data for GMV Max data, at least one of the GMV Max Ads fields must be included. Otherwise, GMV Max data is not fetched.New fields added are: GMV Max Ads spend     GMV Max Ads billed cost     ROI protection compensation statusWe are working on adding support for GMV Max Campaigns.You can find all our available fields for TikTok Ads here. Microsoft AdvertisingWe have added new video metrics for Microsoft Advertising:Video views View through rate Avg CPV Video views at 25% Video views at 50% Video views at 75% Completed video views Video completion rate     Total watch time Avg watch time per video view Avg watch time per impressionYou can find all our available fields for Microsoft Advertising here. Google AdsWe have added new metrics for Google Ads

Building a powerful marketing dashboard from scratch can feel daunting. Sourcing data, designing layouts, and creating visualisations is a massive time investment. But what if you could skip all that and jump straight to the insights? With Supermetrics' pre-built templates for Looker Studio, you can! These free templates are your secret to creating beautiful, professional dashboards in minutes, not hours. 🚀 The power of templates 🎨 Templates are a game-changer for anyone building reports. They come with all the complex report logic, layout, and visual elements already set up for you. This means you get to: Save time: Instantly create a fully functional report in just a few clicks. Ensure consistency: Use a proven, professional design that’s easy to read and share. Focus on insights: Spend less time on report building and more time on analyzing your data to make smarter decisions.  How to use a Supermetrics template: a step-by-step guide ➡️ There are two easy ways to get started w