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Feeling overwhelmed by e-commerce data? You're not alone. It's easy to track everything but understand nothing.In this new episode of The Marketing Intelligence Show, we're bringing you expert insights from inside our own house! Host Anna Shutko chats with Tea Korpi, our Senior Product Marketing Manager, to share how we help customers cut through the noise and build reports that actually drive decisions.If your dashboards are more confusing than clarifying, this episode is your guide to a better way. Here are your key takeaways: More data ≠ better decisions. Learn why focusing on the right metrics for each funnel stage is the key to clarity. Structure your dashboards for action, not just observation. Discover a framework for building reports that people will actually use. Connect the dots between marketing and inventory. See how bridging this gap prevents blind spots and stock-outs. Learn from the best. Get real-life examples from brands like Manscaped and Benefit Cosmetics on ho

The Supermetrics Agent, launching in Google Agent Space, marks the strategic shift from data analysis to data action. This agent allows users to interact with their marketing data in natural language to automate complex workflows, including generating comprehensive performance reports and drafting new creative concepts. Video tutorial: Supermetrics Agent use case  Key learnings and action steps Feature/Concept What it does Your action for preparation Performance reporting Fetches relevant information and generates a complete performance report instantly upon request. Define your metrics: Clarify the specific metrics and dimensions your team requires for a routine performance check (e.g., ROAS, CPA, Leads per platform). Creative analysis Provides a dedicated report interpreting the performance of individual creatives, linking out to the specific assets. Integrate data: Ensure your creative library data is flowing into your data environment (e.g., BigQuery), ready for the a

Are you spending hours copying and pasting data into stakeholder decks? Looker Studio Pro, leveraging Supermetrics' real-time data connection, lets you automatically generate campaign recap slides and analysis directly from your live dashboards. This streamlined workflow significantly increases your throughput and improves the quality of analysis. Video tutorial: AI-generated campaign reports use case  Key learnings and action steps Feature/Concept What it does Your action in Looker Studio Pro Dashboard to deck Generates presentation slides based on charts and visualizations already built in your Looker Studio dashboard. Make the investment: First, ensure you have a valuable Looker Studio dashboard built with real-time Supermetrics data. Automated analysis Adds automatic written analysis to the generated slides, explaining the performance trends shown in the charts. Review and refine: While the AI handles the basic analysis, use the saved time to add your strategic commen

Stop ignoring valuable text data like ad comments, reviews, or ad copy. This feature, powered by Supermetrics Custom Fields, uses AI to clean, translate, and analyze unstructured text, turning it into structured, measurable data points you can use in any report. Video tutorial: AI text enrichment use case  Key learnings and action steps Feature/Concept What it does Your action in Supermetrics Custom Fields Translate and unify Translates foreign-language text (e.g., German reviews) into a common language (e.g., English). Remove language barriers: Create a custom field to standardize all global reviews and comments for unified analysis. Sentiment scoring Automatically assigns a positive, neutral, or negative sentiment score to customer feedback. Quantify feedback: Use this score as a dimension to see if positive or negative sentiment correlates with campaign performance. Subject identification Identifies the core subject of the text (e.g., "Marketing/Advertising," "Produ

Solving the challenge of understanding why certain creative assets perform well requires analyzing their visual elements. AI Image Decomposition uses Supermetrics Custom Fields to analyze the contents of your creatives, generating analyzable dimensions (like "sky" or "people") for your entire ad library. Video tutorial: AI image decomposition use case  Key learnings and action steps Feature/Concept What it does Your action in Supermetrics Custom Fields Auto-labeling Automatically tags your images with general, out-of-the-box descriptors (e.g., "water," "cloud," "sky"). Tag your library: Use a Custom Field to tag your entire ad creative library, allowing you to compare performance of assets with similar elements across platforms. Custom prompts Allows you to ask specific, strategic questions about the image composition. Create binary dimensions: Ask questions like, "Does this ad contain people?" or "Is this a dark ad?" This returns a simple True/False dimension for filteri

The power of Google Agentspace, and the Supermetrics Agent that will live there, relies on a structured, governed data foundation. This architecture, built around BigQuery and the Looker semantic layer, is what allows agents to move beyond generic responses and make reasonable decisions based on your organization's specific context. Supermetrics plays a critical role in ensuring all your marketing data is available and ready for this advanced ecosystem. Video tutorial: BigQuery, Looker, and Agentspace use case  Key learnings and action steps Feature/Concept What it does Your action for preparation BigQuery (data storage) Acts as the central location for your structured data from all channels and CRM properties. Standardize data flow: Use Supermetrics to reliably move all your marketing data into BigQuery, ensuring it is ready for analysis and activation. Looker semantic layer (context) This layer sits atop BigQuery and defines exactly what your metrics (e.g., "sales") and d

This masterclass is your guide to transitioning from data reporting to data activation using our shared AI ecosystem. Evan emphasizes that the key to future success is adopting AI for specific, high-value use cases.This page serves as your central resource for the 8 most powerful AI use cases, built on the Supermetrics platform vision of Connect, Manage, Analyze, and Activate. Unlock the power with 8 AI use case tutorials The following articles feature short video snippets from the DMEXCO Masterclass, breaking down complex AI strategies into quick, actionable steps.Area of focus Use case tutorial Key benefit Data preparation AI text enrichment: Transform unstructured data into insights Translate reviews, score sentiment, and identify subjects from ad comments automatically. Data preparation AI image decomposition: Analyze creative performance Generate labels and custom insights for your entire creative library, turning images into analyzable data dimensions. Analysis C

Building on the AI strategy outlined in the DMEXCO Masterclass, this article shows how Supermetrics data and Google tools combine to allow you to ask natural language questions directly to your marketing data. This feature democratizes access to insights, moving beyond analysts and making data available to anyone in the organization. Video tutorial: Conversational analytics use case  Key learnings and action steps Feature/Concept What it does Your action in Supermetrics & Looker Studio Pro Natural language querying Allows you to type a question (e.g., "What is the ROAS per platform?") instead of dragging and dropping metrics and dimensions. Ensure data availability: Use Supermetrics to bring your blended marketing data directly into Looker Studio Pro or BigQuery. Instant visualization The interface quickly processes your natural language question and generates the appropriate chart or visualization. Test your questions: Practice asking complex questions about performa

Instead of updating slides manually every week, use Looker Studio Pro to embed live visualizations from your dashboard directly into your existing campaign reports. This allows you to leverage a pre-existing template while ensuring the data, charts, and associated AI analysis are always current. This is the ideal solution for recurring reports and client presentations. Video tutorial: AI-embedded campaign reports use case  Key learnings and action steps Feature/Concept What it does Your action in Looker Studio Pro Embed visualizations Allows you to grab charts and graphs you've built in Looker Studio and bring them into a pre-existing report deck. Use existing templates: Select the pre-existing deck you'd like to use (e.g., a client presentation or internal review deck) and start embedding your Supermetrics-fed visualizations. Analysis carries over The automated analysis associated with the charts and graphs also comes over when you embed them. Save time: Rely on the auto

We live in a multimodal world where data can be consumed by reading, listening, or interacting. Using Google's Notebook LM within the Agent Space suite, you can take those static campaign recap reports generated from your Supermetrics data and turn them into an engaging, fully AI-generated podcast. This is a massive productivity unlock for busy stakeholders. Video tutorial: AI-generated campaign recap podcasts use case  Key Learnings & Action Steps Feature/Concept What it does Your action in Notebook LM / Agent Space Multimodal consumption Allows stakeholders to consume report data by listening (e.g., while cycling home) instead of reading. Load source: Load your campaign recap report (generated from Looker Studio, fed by Supermetrics) into Notebook LM. Generate audio Notebook LM converts the written analysis and data points into a conversational, AI-generated podcast segment. Create podcast: Use the platform to generate the audio file, offering a dynamic way to share

You've probably seen a lot about AI everywhere, right? Well, we've been working on bringing that power directly into Supermetrics to make your life easier. We call it Supermetrics AI! 🤖This isn't just one new tool; it's a whole set of smart features built right into the platform. This post breaks down what it is, what you can actually do with it, and how it helps solve common reporting problems.For more information, head over to our blog and find more information on our website!These new AI features will be rolling out across the Supermetrics Marketing Intelligence Platform. You'll start seeing these new Agents and integrations appear in your workflow as they become available! What can Supermetrics AI actually do? For us, Supermetrics AI is about giving you practical ways to get from data to insights, faster.There are two main parts in the Supermetrics AI:Supermetrics Agents: Think of these as smart assistants built right into the platform to automate specific, time-consuming tasks. S