Supermetrics acquires leading real-time CDP Relay42
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We want to hear your data transformation stories! In our recent webinar, we shared how to use custom fields and data blending, but now we want to learn from you. Share your favorite use cases for custom fields or data blending in the comments below 👇 Tell us:What problem does it solve? What data sources you blend? Or what custom field you created? What's the outcome?Not using the data transformations yet? Share your ideas for how you would use them. We'll award the most upvoted response with $/€50 Amazon gift card 🎁✨ ⏳ The challenge ends on June 17, 2025. Let's learn from each other! ❤️
We’re having constant issues with lookerstudio and tiktok connector in supermetrics. I attached the screenshot from the error.
🌞 Welcome to the June edition of the Supermetrics Newsletter! We have a jam-packed update for you.Navigate this post:Supermetrics acquires Relay42 Supermetrics Workspaces Updates to Custom Data Import Exclusive insights - get our Guide to LinkedIn Conversions API Podcast of the month: The future of the marketing tech stack—real talk on CDPs, AI, and measurement New early access data sources What other marketers are reading this monthSupermetrics acquires Relay42We're excited to announce that Supermetrics, the leading Marketing Intelligence Platform, has acquired Relay42, a real-time Customer Data Platform.Together, we're building the industry's first end-to-end marketing intelligence solution, designed to unify marketing performance, customer behavior, and revenue outcomes in a single, intelligent platform.As our CEO, Anssi Rusi, puts it: "We're creating a platform that empowers marketers to unify their marketing performance and first-party customer data into a single view and use it
Good news! 🎉 Shopee Ads, Shopee Commerce, Amplitude, and Vibe data sources are now available in Early Access.This means that you can try and use these data sources for free with your Supermetrics license. 👉Connect to the Shopee Commerce data source to fetch sales, orders and customer data from Shopee. With it, you can:report combined performance of multiple stores at a time. combine with marketing data to understand how your initiatives influence sales.👉Connect to the Shopee Ads data source to measure the performance of your CPC ads on Shopee. With it, you can:track key metrics, such as Impressions, Clicks, and Conversions. measure how their marketing efforts are affecting sales.👉Connect to the Amplitude data source to gain insights into your user behaviours across platforms. With it, you can:see the full customer journey on your website or app. track user-level conversions and activate the data to enhance the effectiveness of your marketing campaigns.👉Connect to the Vibe data sou
Currently, I always create the following manually: I download all keywords that are neither excluded nor added to an ad group and then create a pivot table to display all search terms with more than X clicks. The pivot table is therefore relevant because search terms are only displayed once - Google usually displays them more than once.Can I do this automatically via Supermetrics in looker studio? So far, I have only found “Matched Search Terms” in Supermetrics, which are exactly the search terms I don't want.
Action required: Refresh your account list on June 26, 2025 We are upgrading our Amazon DSP data source to a newer API version on June 26, 2025. These changes include field deprecations and changes to the reporting level for advertiser accounts with Admin permissions.The new API version doesn’t support all the fields currently available, which means we are deprecating the unsupported fields from the Amazon DSP data source. Additionally, we are making changes to the account fetching logic of the data source. This affects advertiser accounts with “Admin” permission within the manager account. This change is required by the underlying Amazon DSP API, but will also improve the reporting logic of our data source by making sure all types of advertiser accounts fetch data on the same level going forward. You can find the full list of depreciated fields at the end of this post. If your advertiser’s account permission is “ADSP Reports” within your manager account, no action is required from you
Hi Supermetrics team,We’d like to propose adding Ad Level dimensions for Criteo to better support more advanced reporting use cases.In our current setup, Criteo does not expose URL parameter breakdowns. To work around this, we encode key metadata (e.g. country, campaign, source, etc.) into the Ad Name using URL parameters. This allows us to extract and parse these attributes later in Power BI for multi-dimensional reporting.At the moment, the lack of Ad Level dimensions in Supermetrics limits our ability to access Ad Names, which are critical for this process. Having access to Ad Level data would unlock greater flexibility for organisations that rely on naming conventions or parameter encoding at the Ad level to power downstream analytics.We believe this would significantly enhance Supermetrics’ support for Criteo integrations, particularly for customers using centralised BI systems.Below is the link to the API: Retrieving Ads for a Specific Advertiser
How do you pull Organic YouTube impressions vs Paid YouTube impressions at the individual video level? I’m looking to use Supermetrics to accomplish this in Looker
It would be fantastic if the StackAdapt connector could be built out further to include more of the metrics and dimensions that are on StackAdapt.Particularly to scrape data such as in the third-party data sets used for each campaign, inventory packages, devices, region/city etc., to allow for deeper breakdowns of how, where and to whom the ads are being delivered.
There’s a discrepancy with Shopee Ads Data Integration that which only captures product ads data. We are getting incorrect figures every time we sync something up for better budgeting, as it’s not capturing Shop Ads data.
When I enter a 11 months period (example: July 1, 2024 to May 31, 2025), the data for LinkedIn is empty. I know that LinkedIn company pages can only fetch data from within the last 12 months. But this is less. Can someone guide me? Thanks in advance!
Hi Supermetrics team,I am in the process of making a payment for the Start Price Package with Supermetrics. With the Starter Price Package, we would like to add 5 ad accounts/media sources.Does Supermetrics limit the number of report refreshes per month?Thank you,
Hey Community,We're working on making our data blending feature easier and more intuitive, and your feedback is essential to make sure we get it right!We're looking for volunteers to participate in a short, unmoderated test of a new prototype.What it is: A quick walkthrough of a new design. Time: It should only take less than 5 minutes. Device: Please use a desktop or laptop computer.Your feedback will directly influence the final design. If you have a few minutes to help, please click the link below to get started.Test Link: https://t.maze.co/400848615Thank you so much for your support!
Hi! Looking to see if anyone has any examples of exceptional slides for higher edSpecifically examples for funnel slides for higher ed
Hi,i want to get the total sum of sold products having a certain product tag. I am realy struggling wwiwth getting this to work. In shopify itselfe it is a super easy thing, but somehow the google looker studio ↔ supermetrics connector is struggling wiwth this request since i am not getting it to work. would there be any help?
hi everyone,i’m struggling to find a metrics from Facebook called “Profile Visit”, it’s not available when i tried to pull report from Supermetrics’ extension. Can anyone let me know how to pull this specific metric?Many thanks,Tommy
I am running into a problem where Facebook Ads and Google Sheets (via Supermetrics) aren’t matching up. I have created Custom Conversions in Facebook Ads. Once they have been Activated, I was able to use them as a metric in Supermetrics for Google Sheets. I have since created more of them in Facebook Ads (they are active), but I am not seeing them appear in my Supermetrics side panel. I have re-connected the Facebooks Data Source via the Hub, but I am not seeing any changes in what Custom Conversions are available for me to select. Any help/advice would be appreciated. Happy to share more information as needed as well.Thanks!
Hi, We are trying to use Facebook Ads connector to Looker Studiowhen the campaign objective is OUTCOME_SALES then the reach value will always be zero? how to solve this?
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