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Simplify your account management with account tagging

Introducing Account Tagging We know that managing numerous accounts across platforms can be challenging. Our latest feature, Account Tagging, has been created to solve this problem. The new feature is available for all Supermerics users. This simple yet powerful feature allows you to choose different data source accounts and group those accounts using different tags to best serve your needs. What's New? Create dynamic groups using account tagsManage your accounts with ease using our new account tagging feature. This allows you to search, select, and tag accounts to create dynamic groups for easy access and management across Supermetrics products.Use account tags to fetch data from multiple accountsApply your account tags in any Supermetrics product when creating a query or transfer. This streamlines the process, saving you time and effort. Dynamically updating tagsMake changes to account tags centrally in Supermetrics Hub with changes reflecting dynamically across both triggers and t

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3 days ago

Tom SchooneNewbie

Ask the Community

Creating a relationship between Facebook Ads and Instagram Insights data

Does anyone know if it is possible to create a relation between Instagram posts (likes comments etc. - Instagram Insights) and the ad spend on those posts (promoting for example- Facebook Ad manager). I am looking to create a dashboard where we show engagement (Instagram Insights) and spend (Facebook Ads). However, as far as I know this would require an overlapping dimension in Instagram Insights and Facebook ads in order to create a relationship in PowerBi, preferably done through a unique values post ID. Unfortunately post ID or media ID's are not the same numbers in the two data sources.Would love to hear if others experience the same issue.

3 days ago

nitinsnowSupermetrics Team

Trends and hot topics

Why marketing mix modelling is important

Marketing Mix Modelling (MMM) is incredibly important because it helps marketers understand the true value of their marketing efforts across the entire customer journey. Here's why:1. Beyond Last-Click Attribution:Traditional last-click attribution: This method only gives credit to the final touchpoint before a conversion, ignoring all the other interactions that may have influenced the customer's decision. MMM's holistic view: It considers all touchpoints, from initial awareness to final purchase, providing a more accurate picture of how each channel contributes to conversions.2. Optimizing Marketing Spend:Informed budget allocation: MMM helps you understand which channels are driving the most value, allowing you to allocate your budget more effectively. Identifying underperforming channels: It can reveal channels that may be underperforming or not contributing significantly to conversions, allowing you to adjust your strategy.3. Improved Campaign Performance:Targeted messaging: By un

3 days ago

datavizCommunity Moderator

Data visualization

Looker Studio's most important theme and report settings

Before adjusting the first charts you add to your Looker Studio dashboard, ensure the theme settings are aligned with your report design. Before publishing the report, go through a checklist of the report settings.Theme SettingsWith the theme settings, you can adjust all default values of charts and other dashboard components, such as text boxes and native navigation elements, including typefaces, colors, and border styles.At first, it might not be obvious what theme setting affects a specific component. For this reason, it's a good exercise to create a basic reporting page that includes text boxes, tables, and a date picker. Then, change the theme settings until you achieve the desired result. Once you have your theme set up correctly, you usually won't need to adjust it again. There isn't a centralized place for settings in Looker Studio. Try to familiarize yourself with all the settings and adjust the theme as soon as possible. Report SettingsValidate all report settings before rele

4 days ago

bartschneiderCommunity Moderator

Tips and tricks

User stories: Unexpected benefits from a DWH project

My job at Supermetrics is to help our users build the solutions they want to get when they buy our product. I’ve met hundreds of people with data analytics problems and I regret that I never started a count of how many projects I’ve built either myself or with my team. Those projects often have an interesting story in them. Here’s one that stuck in my memory: A few years ago, a popular international brand got Supermetrics in order to build a centralised data platform for their marketing reporting. As a big international business, they had siloed regional marketing departments that operated under guidance from the HQ but otherwise were making their own decisions when it came to the details of running their marketing. They were setting their campaigns up themselves and were also running their own marketing reporting, sending results back to HQ in dashboards or spreadsheets.You can imagine that this situation was causing friction as HQ had difficulties comparing the performance marketing

5 days ago

bfhostNewbie

Spreadsheets

Facebook reels in FB insights

Hi, I am struggling with getting data to Facebook insights, especially, I am missing reels data. I got all other post types, like photos, etc, no problem there, but the query simply does not provide me with reels data.Could anyone give me a hint how to get it there, please?My dimensions: Post ID, date, post image url, post message, video image url, post typeMy metrics: Total reach, Paid reach, Organic reach, Viral reach, Total impressions, Paid impressions, Organic impressions, Viral impressions, Total video views, Likes on post, Shares on post, Comments on post, Likes on post shares, Shares on post shares, Comments on post shares, Reels reach, Reels plays, Reels avg. time watched, Reels comments, Reels total reactions

5 days ago

nitinsnowSupermetrics Team

Trends and hot topics

Let's start our "Marketing Mix Modelling (MMM)" journey!

Let's start our "Marketing Mix Modelling (MMM)" journey! My name is Nitin Patkar, and I have around 10 years of work experience around data and analytics.As a Senior Solutions Engineer with #Supermetrics, my role often revolves around bridging the gap between data, technology, and business outcomes. One of the most powerful applications I've seen in recent years is the use of predictive analytics in Marketing Mix Modeling (MMM). The goal is to help companies optimize their marketing investments by giving them the tools and guidance needed to implement data-driven solutions. However, not every organization has the internal expertise or data science resources to build such solutions in-house. Fortunately, specialized vendors like Seeda.io and Mutinex—both of whom have strong relationships with Supermetrics—can provide a more accessible path to MMM for businesses without dedicated analytics teams.In this guide, I’ll outline how companies can implement MMM by either leveraging Supermetrics

8 days ago

dcarakerCommunity Moderator

Storage solutions

Marketing Data Warehouse Mastery: A Guide in Slides

We recently hosted a webinar on Marketing Data Warehouse Mastery with our own Solutions Engineers, Zach Bricker and Jack Bitcon. Check out the slides to learn more!Drowning in data but struggling to turn it into actionable insights? Go through these slides to learn how a marketing data warehouse can revolutionize your data management and optimization.Learn the signs of data struggles and their impact on marketing performance, supported by a real-life case study and visuals. Discover key steps in choosing the right data warehouse and how to simplify data management. Explore how to transform and data blending capabilities enhance data functionality, illustrated by another case study and visuals.Whether you're a seasoned marketer or just starting out, these webinar slides provides actionable steps to elevate your agency's performance and deliver measurable results. Don't miss this chance to master analytics consolidation and propel your business to success.Additional Resources:Data Blendi

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9 days ago

kristina.knutSupermetrics Team

Ask the Community

Poll 🚀 Tell us more about you and how you see Supermetrics (2/5)

Hey everyone! 👋We’re curious to hear your thoughts on how you perceive Supermetrics, what you use it for and what resonates with you the most. This is our next question in a series of polls we have planned… and you’re, of course, welcome to share more of your thoughts in the thread below! So, this week we want to know...

9 days ago

OutiSupermetrics Team

Trends and hot topics

🍂 Fall is coming and with it Black Friday - is it panic time? 🔥

I shared some tips on how to prepare for Black Friday and reduce the panic in our Supermetrics blog. Go check out the full content, but shortly my highlights from the list are:decide if you want / need to participate start planning now Measure, measure, measure Automate reporting, alerts and everything you can But what are your tips for surviving peak season? Read the full blog here: https://supermetrics.com/blog/black-friday-ecommerce

10 days ago

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