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213 Topics
Aleks
AleksSupermetrics Team
published in Trends and hot topics
Supermetrics acquires leading real-time CDP Relay42
Supermetrics acquires leading real-time CDP Relay42News

We're thrilled to announce that Supermetrics has acquired Relay42, a leading Customer Data Platform (CDP). This is a huge step forward in our mission to empower marketers like you with the most comprehensive Marketing Intelligence solutions. You know Supermetrics for our robust data pipeline and management capabilities, which help you make more informed marketing decisions. With the addition of Relay42's real-time personalization technology, we're now enabling you to activate your data in real-time, creating smarter, more connected customer journeys across every channel. This acquisition directly addresses the challenges we all face in modern marketing: the "data sprawl" across countless platforms, the increasing need for advanced yet simplified measurement beyond last-click attribution, and the pressure to "do more with less" in a complex martech landscape. By combining analytics, activation, and automation, we're making it easier for you to turn data insights into action, optimize yo

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Aleks
Mariia
MariiaCommunity Moderator
published in Trends and hot topics
Mini-course: Build your own marketing data warehouse 🧑‍🎓📚
Mini-course: Build your own marketing data warehouse 🧑‍🎓📚

We're starting this year with exciting news  — we’ve published our very first Supermetrics mini-course! 🎉 In the 3 course lessons, Bartosz, our Principal Data Strategist, shows how to create a data warehouse in Google BigQuery without writing complex SQL, visualize your data from the data warehouse in Looker Studio, and use the data-driven insights to improve your marketing campaigns. No prior technical experience is required.  This mini-course is perfect for:Marketers who want to gain a deeper understanding of their data. Analysts who are looking for a more efficient way to analyze marketing performance. Anyone who wants to unlock the full potential of their data. Here's the first course lesson focusing on getting started with Google BigQuery: 👉 You can access the full course on this page:   https://community.supermetrics.com/p/academy-data-warehouse.  NOTE ❗️ Only Supermetrics Community members can access it. If you're not a member yet, please sign up here.  After watching the less

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Mariia
Sahra
SahraCommunity Moderator
published in Trends and hot topics
Watch the SuperSummit 2024 sessions recordings 🍿
Watch the SuperSummit 2024 sessions recordings 🍿

It's a wrap — SuperSummit 2024 has officially ended.  Thirteen spectacular speakers from TikTok, Google, BBC, and more. Two dazzling hosts and 5,000 of you from all over the world. This year, we discussed how top brands and agencies leverage data to drive marketing success across all channels.  Thanks to everyone for joining us, keeping the conversation going in the chat, and sharing your SuperSummit 2024 moments online! We’ve loved seeing how much you enjoyed the event ❤️ All of the 2024 sessions are available for you on the SuperSummit page in the Community. Remember to also take part in our Community Challenge by sharing your biggest takeaway for a chance to win a prize 🏆 Finally, we'd love to hear your feedback to help us make future events even more valuable. 

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Sahra
E
EdnaAltenwerthNewbie
asked in Ask the Community
Looking for Supermetrics Consultant - Marketing Data Integration & Reporting Optimization

We're looking to optimize our existing or implement new Supermetrics setup and need expert guidance on marketing data best practices. Seeking a consultant with 1-2 weeks availability to help us:Develop comprehensive marketing data integration and pipeline strategies Set up advanced data transformation, blending, and automated reporting frameworks Optimize dashboard creation and cross-platform analytics in preferred visualization tools Implement scalable data management solutions and standardized reporting workflows Train our team on platform best practices and marketing intelligence optimizationExperience with similar Supermetrics implementations and proven marketing analytics expertise preferred.

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C
Sahra
SahraCommunity Moderator
asked in Ask the Community
We Want to Hear from You!

Hey, Supermetrics Community! 👋 Happy Friday! We're back with a quick reminder about our community survey. Your feedback is incredibly valuable and helps us make this a better, more helpful space for everyone. We've got some exciting things planned, and your input is key to making them a success.If you haven't had a chance to fill out the survey yet, please take a moment to do so. It's a great way to tell us what you love, what you'd like to see more of, and what features you'd like to have.As always, feel free to reach out to me or any of the team members with your thoughts. We're here to help and we're so grateful for each and every one of you.Community Survey Cheers to a great weekend! 🚀  

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Sahra
Supachai's
Supachai'sNewbie
asked in Ask the Community
Why is there a need for reporting?

Things that seem out of place or problematic, sometimes only the user can find the clues or cause of the problem, so reporting what happened can help to resolve the issue faster and more accurately depending on the user's report.

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Sahra
Cami-Autograph
Cami-AutographNewbie
asked in Ask the Community
Reddit Custom Events

Hey all! I’m having issues with the Reddit Ads Supermetrics Looker Studio connector - I am tracking custom events but can’t seem to find any guides on how to make sure these are getting pulled in my reports. Can someone please help? Thank you!!

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Sahra
J
julianadefreitasdiasNewbie
asked in Spreadsheets
Filter queries for GA4 - terms and regex

Hi! Im filtering my data and would like to know how to you use here: Filter________________________IS there a boolean for this?example: “SOURCE OR SELL OR LIKE”________________________ And if I use this regex “contains” or “doenst contains”: do we have some kind of character limits or prohibited? Thanks,

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Sahra
agustonet
agustonetNewbie
asked in Spreadsheets
Issues with Instagram Insights Reels View

Hello all, Any of you have been experiencing issues when you try to run a query in Instagram Insights for Views and filter by product type REELS? It gives me zero results even if I have thousands of reel interactions and you can see the video has million of video views. Thanks!

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Sahra
Outi
OutiCommunity Moderator
posted in Tips and tricks
My favourite marketing data solution - Data Quality Monitoring 🔎

Hi everyone! I wanted to share one of my favourite marketing data solutions: Data Quality Monitoring!And it’s because I'm always the person in the room asking what's the processes, what's everyones role, whose documenting these and so on. I love structure and processes. So I love this solution for two reasons:📊 First being that most often people only think to use their data to report how campaigns are performing and forget that the data can be used to monitor the data.🔎 Second is that it can minimize the human errors significantly. No matter how much we automate or utilize AI there will always be some element of the process that remains susceptible for errors. In the example dashboard you can see tracking of misnamed campaigns and URL’s. But it could be UTM’s or something else which role is to make sure your data remains quality 💎! Since we all know garbage data leads to garbage insights!So I wrote a whole blog post about how to monitor and improve your marketing data quality to our

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Outi
Matthias
MatthiasNewbie
asked in Spreadsheets
Supermetrics for Excel with PowerQuery

Hello,is it possible to run a supermetrics query directly with PowerQuery inside of Excel? It seems I can only return the query results to an Excel sheet but not into PowerQuery. But maybe there is a workaround?Thanks!Matthias

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Matthias
TDE
TDENewbie
asked in Data visualization
Issue with Report

Hi there, I am having trouble  How do we get the arrow on the actual view, it’s only showing up the edit. See images. Thanks, Nicki

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TDE
RG2025
RG2025Newbie
asked in Ask the Community
Exporting Cohort Data from Appslfyer

Hello,Would like to understand how can we pull the Cohort data into Supermetrics from Appsflyer. This is basically to calculate the ROAS and LTV  for D3, D7, D28 etc for better campaign management.

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Sahra
chrisES
chrisESNewbie
asked in Ask the Community
Filter queries by network type on Google Ads

I swear I had this working, and now all of a sudden now I can’t get it to work.I have google ads for video, display, and search. How do I pull a query for only Search etc? I did the network type (with and without search partners) and tried “contains” or “matches regex” etc and can’t get the query to pull. It will just keep giving me an error  

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Sahra
gulaykhas
gulaykhasNewbie
posted in Data visualization
Problems with Tiktok connector in lookerstudio

We’re having constant issues with lookerstudio and tiktok connector in supermetrics.  I attached the screenshot from the error.  

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Sahra
David
DavidNewbie
posted in Data transformations
Filters for transfers to BQ

Hi fellow data crunchers,I believe we are not the only team that misses Universal Analytics, with its filter options and views that made reporting easier. A very common issue we are facing is that we work with a team that manages only a certain vertical of their organisation (certain countries, sub-domains etc.) and we want to pull data for only this vertical from GA4. The option we have right now is to add an extra dimension to the data transfers in Supermetrics then filter the relevant vertical in Big Query to show performance on only that.This makes the data crazy fragmented and in some cases cardinality issues could arise. Any of you have similar issues that a filter for transfers could solve? 

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Jack Begley
superuser
superuserNewbie
asked in Ask the Community
Google Ads API asset_group_asset

Hi,I’m wanting to query for asset_group_asset in Google Sheets. Is there a way to do this today, or any plan to add this capability? More info here: https://developers.google.com/google-ads/api/performance-max/reporting#asset_performancety

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superuser
evankaeding
evankaedingSupermetrics Team
posted in Trends and hot topics
Supermetrics 2025 Cannes Recap 🌴

Same themes this year, different order It’s easy to get distracted by the extravagance of the Cannes Lions Festival of Creativity: rooftop terraces, yacht parties, chilled rosé and private dinners add to the sensationalism that has made it a legendary event in the industry. However, those who have been up and down the Croisette a few times realize that these are simply distractions from what’s really happening.Evan Kaeding and Lauri Putkinen at the Google BeachAt Cannes Lions this year, three themes dominated the conversations: AI, CTV, and the evolution of Retail Media into Commerce Media. From Meta's bold claims about AI-powered creative workflows to the shifting landscape of TV consumption and the expansion of commerce-driven advertising beyond traditional retail, it was clear that these areas are rapidly transforming the industry. This recap dives into the key takeaways from each of these pivotal discussions, highlighting how brands are navigating and innovating within this dynamic

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evankaeding
Sahra
SahraCommunity Moderator
posted in Trends and hot topics
🏆 Share your main APAC SuperSummit 2025 takeaway for a chance to win a prize 🏆(ended)

We hope you had a chance to join us for the APAC SuperSummit 2025 😍We would like to invite you to take part in our Community Challenge for a chance to win a fabulous gift box.How to take part in the Challenge?In the replies to this post, share your biggest takeaway from any of the APAC SuperSummit 2025 sessions. Mention which session it was. Give likes for the takeaways shared by other Community members that you find insightful.The person who shares the most upvoted takeaway will be awarded a gift card worth $200.

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Sahra
Sahra
SahraCommunity Moderator
posted in Trends and hot topics
🏆 The Battle of the Takeaways is Heating Up! 🏆

 We’ve got a six-way tie for the best APAC SuperSummit 2025 takeaway, and we need your vote to crown the winner! ⚔️🔹 Haven’t voted yet? Scroll through these epic insights and throw a like (❤️) on your favorite!🔹 Already voted? Tag a teammate to weigh in, every vote counts!The $200 gift card is this close to finding its owner—help us break the tie!👉 Voting closes 8th of July 2025, act fast!(P.S. Still haven’t shared your own takeaway? Jump in, it’s not too late!)

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Sahra
Mariia
MariiaCommunity Moderator
posted in Ask the Community
🎁 Share your data transformation story for a chance to win a prize 🎁 (ended)

 We want to hear your data transformation stories! In our recent webinar, we shared how to use custom fields and data blending, but now we want to learn from you. Share your favorite use cases for custom fields or data blending in the comments below 👇 Tell us:What problem does it solve? What data sources you blend? Or what custom field you created?  What's the outcome?Not using the data transformations yet? Share your ideas for how you would use them. We'll award the most upvoted response with $/€50 Amazon gift card 🎁✨ ⏳ The challenge ends on June 17, 2025. Let's learn from each other! ❤️

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gcfmineo
kinlovett
kinlovettNewbie
asked in Data visualization
Paid vs Organic YouTube Video Impressions

How do you pull Organic YouTube impressions vs Paid YouTube impressions at the individual video level? I’m looking to use Supermetrics to accomplish this in Looker

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kinlovett
marketerrose
marketerroseNewbie
asked in Data visualization
Looker Studio LinkedIn Data Unavailable

When I enter a 11 months period (example: July 1, 2024 to May 31, 2025), the data for LinkedIn is empty. I know that LinkedIn company pages can only fetch data from within the last 12 months. But this is less. Can someone guide me? Thanks in advance! 

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Sahra
Phuong Mai
Phuong MaiNewbie
asked in Ask the Community
I have concern about Starter Price Package

Hi Supermetrics team,I am in the process of making a payment for the Start Price Package with Supermetrics. With the Starter Price Package, we would like to add 5 ad accounts/media sources.Does Supermetrics limit the number of report refreshes per month?Thank you,

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Sahra
Mariia
MariiaCommunity Moderator
posted in Tips and tricks
Share your best marketing analytics trick and get a chance to win! 🏆 🎉 (Ended)

 Welcome aboard, marketing analytics gurus! 🎉 We're thrilled to launch our very first Supermetrics Community Challenge. Our Community Challenges are a chance for us all to dive into the exciting world of marketing analytics in a fun way.  The rules of the first Challenge are simple: In the replies to this post, share your favorite marketing analytics trick you wish you knew sooner. “Like” the replies of other Community members that resonate with you the most. We'll award 2 participants with a special gift box worth $200: one for the most upvoted response and one for the response chosen by the Supermetrics Team 🎁✨ ⏳ The challenge ends on June 30, 2024.  Our example of the trick: when analyzing the performance of different ad creatives in Google Sheets, use the formula =IMAGE("URL"), where the URL is the public web address of that image. It'll add an image of the ad to your report and make it more descriptive 🤩 Here’s our short demo video.  Can't wait to see your answers!  P.S. Commen

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Filipe
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