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Facebook Ads Data - Reach can't be filtered

  • January 13, 2026
  • 0 replies
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Hi there !

I’m working on Facebook Ads data in Supermetrics for Google Sheets and I’m encountering an issue.
I need to extract Reach data (among others) for Awareness campaign analysis over time, but for some campaigns, not all.

The simple scheme is :

  • Dimension : Year & Month
  • Metrics : Reach, Impressions, Thruplay Actions
  • Filter : Campaign Name CONTAINS “US” (or any other filter it seems)

I get the Can’t be calculated, would require summing deduplicated values.While I understand why I get this issue (the fact that Reach can’t be summed), I wanted to know if there is a workaround with Supermetrics, or if anyone find one out of it ?

The aim is to avoid manual extraction of this data, as you can presume.

Thank you for your help,

Georges