So it seems that sometime around September, Facebook integrated reels into the posts endpoint. So we can now get reels metrics along with the rest of our posts. Yay! (Although it doesn’t seem to get historical reels data before that change. And now I need to freeze my separated reels queries since I don’t need them to import reels from after that date.)
But… Videos and reels are now all one thing, except placement. Apparently the reels vs video post metrics are different things. For example, for the same reel/video I have:
Reels avg. time watched: 9.19
Avg. video view time (s): 4.46
I asked ChatGPT to research and it suggested because reels and videos are different placements for the same media item, so essentially you could average those two items to get the real overall average.
Similarly, for the same exact post that was posted as a reel:
- Shares on posts: 0, Reels shares: 4
- Total post reactions: 12, Reels total reactions: 269
- Comments on posts: 0, Reels comments: 10
- Post reach: 3402, Reels reach: 19674
- Post views: 4423, Video views: 1087
- Total video view time (s): 17628.51, Reels total view time: 226104.02
So now I have to ensure that all my Facebook queries going forward have both sets of metrics included. Or create custom fields to consolidate each.
Anyone else notice this?!?