Custom Conversion Segmentation in Meta

Hi ​@hpat36,

Great question. Yes, you can definitely break down your Meta Ads performance by individual Custom Conversion events using Supermetrics. The solution is to use the Action type dimension in your query.

Here’s how to do it in a few steps:

1. Add the Required Fields

When you set up your Meta Ads query in Supermetrics (Looker Studio, Google Sheets, etc.), ensure you include:

• Dimensions: Add Action type (this will list each custom conversion by name, e.g., Purchase, Lead Form Submit).

• Metrics: Include Actions (this is the count of conversions for each action type).

2. View the Breakdown

Once your report runs, each row will correspond to a specific Custom Conversion event, showing the number of actions (conversions) for that event.
This is essentially the “conversion type” breakdown you're looking for.

3. Optional: Create Specific Conversion Metrics

If you want to track one Custom Conversion individually in a chart, you can create a calculated field in Looker Studio.
For example, to create a metric that only shows conversions for “Purchase”:

sql

CASE  WHEN `Action type` = 'Purchase' THEN Actions  ELSE 0END

Meta Ads provides conversion data through the actions endpoint, where each Custom Conversion is reported as a distinct action type. Supermetrics surfaces this via the Action type dimension, enabling the detailed segmentation you need.

If you’re not seeing your Custom Conversions in the Action type list, please double-check:

• That the conversions have been recorded in the selected date range.

• That you have selected the right Action type values in your query settings.

If you run into any issues setting this up, just let me know. Happy reporting! 😇