We're thrilled to announce that Supermetrics has acquired Relay42, a leading Customer Data Platform (CDP). This is a huge step forward in our mission to empower marketers like you with the most comprehensive Marketing Intelligence solutions.
You know Supermetrics for our robust data pipeline and management capabilities, which help you make more informed marketing decisions. With the addition of Relay42's real-time personalization technology, we're now enabling you to activate your data in real-time, creating smarter, more connected customer journeys across every channel. This acquisition directly addresses the challenges we all face in modern marketing: the "data sprawl" across countless platforms, the increasing need for advanced yet simplified measurement beyond last-click attribution, and the pressure to "do more with less" in a complex martech landscape. By combining analytics, activation, and automation, we're making it easier for you to turn data insights into action, optimize your marketing spend, and enhance customer experiences without needing extensive technical resources.
This integration marks a massive leap in our journey to build a holistic Marketing Intelligence Platform. We believe that true marketing intelligence lies in connecting data, analyzing it, and then immediately acting on it. This acquisition strengthens our ability to provide that end-to-end solution.
Want to dive deeper into what this means for you?
We will also be providing more details and demonstrating the capabilities of Relay42 on an upcoming Product Update session in the Community.