Issue: A data blend fails due to one or more, of many, data sources failing due to data source(s) not being available for any reason.
Example: A blend of 8 different ad platforms, fails, due to reauthentication is needed for a single platform. Then the entire blend fails, and impacts all reporting, in some cases you cannot successfully re-run the blend as it would then max out the quotas for platforms such as Goolge or Adform.
Impact of the Issue: For all types of customers, media owners, agencies and brands, this has an implication on all reporting now being behind by a day or potentially longer. The knock on effect to agencies and media owners is larger than a brand, as their customers (brands), then do not trust reporting and thus teams move back to manual reporting and reduce the adoption of reports that are powered by Supermetrics. It isn’t the ad platform that gets the blame, it will ultimately be Supermetrics and potentially the dashboarding solution sitting on top.
Solution: Update the processing of blends, to continue to run with “available data sources”, so that partial reporting is available.
Commercial Outcome: It moves the trust issues or blame from Supermetrics to the ad platforms, thus removing the potential adoption issues, renewal risk an increasing upsell opportunities.