Could you please help us surface the Apple Search Ads KPI “Installs (Total)” in our reporting? At the moment, the API/connector appears to provide only “Installs (Tap-Through).”
For reference:
- Apple Search Ads dashboard: Installs (Total) = 9,035
- Looker Studio / export: Installs (Tap-Through) = 6,133
Below is reference that what we see in ad manager platform
Installs(Total) = 9035
ฺีBut what we found on Looker studio about installs we have only Tap-though, below is what I export from ad manager like
Installs(Tap-Thorough) = 6133
This suggests we’re missing non–tap-through installs (e.g., view-through) in Looker Studio.
Requests:
- Is there an API field/endpoint for “Installs (Total)” that we can enable in the connector?
- If not, how should we calculate “Installs (Total)” in Looker Studio? For example, is it Tap-Through + View-Through, and which API field maps to View-Through installs?
Thank so much in advance.
Best regards,
Sarunyapat