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138 Topics
dariusK
dariusKSupermetrics Team
asked in Trends and hot topics
When will the cut off for GA data happen?

Hi! Just wondering about when google will turn off access to the old UA/GA API? 

561
jessiebrock
4 months ago
joy.huynh
joy.huynhCommunity Moderator
posted in Trends and hot topics
The best marketing and data measurement/analytics advices

What's one thing you wish somebody told you when you started your career in marketing analytics?

251
fannyhei
4 months ago
Ilkka Sarkio
Ilkka SarkioCommunity Moderator
asked in Ask the Community
Which Supermetrics report template for Looker Studio is your favourite one?

Hi! Crafting your own Looker Studio dashboards is super fun, but sometimes it is easier to rely on a good report template to start reporting on your data fast. Supermetrics offers a wide variety of free report templates for Looker Studio in our template gallery. Which report template is your favourite? What kind of template would you like us to publish next? Comment down below!

422
joy.huynh
4 months ago
Dawson P Evans
Dawson P EvansSupermetrics Team
asked in Data visualization
Conversion APIs with the Deprecation of Third Party Cookies

Hi everyone, reaching out with the looming knowledge of the deprecation of third party cookies happening soon. What is Supermetrics doing in relation to conversion APIs to combat that?

310
Dawson P Evans
4 months ago
Mariia
MariiaCommunity Moderator
posted in Data visualization
How to pick the right chart? 📊

You can use more than 30 charts in Looker Studio. But which type of chart will tell your story the best? 🤔 Choosing the wrong chart can confuse or even lead viewers to the wrong interpretation of the data. We’ll help you nail the art of data visualization.Instead of thinking about the type of chart, we recommend asking yourself what you need to see. For example, do you want to compare values, show an evolution, or show targets?Here’s a selection process that we recommend to follow:Define your precise question → What columns could answer the question? Select relevant metrics and dimensions → Inspect your data and check our documentation, if needed. Create a story → What is the date range? What is the data granularity? Decide if you need multiple angles for a complete answer → Do you need a subset of columns for a chart? Pick the one that fits best.Keep this process in mind, and you’ll nail the art of data visualization! 🎨 

201
Ilkka Sarkio
4 months ago
Alejandra Soni
Alejandra SoniSupermetrics Team
posted in Ask the Community
Hola! When will you create a meet up in Latin America?

After Geraldin’s visit to CDMX, we’d love to see more events catering to Spanish speaking customers. Even a webinar would be very welcome!  

270
Alejandra Soni
4 months ago
Sahra
SahraCommunity Moderator
published in Tips and tricks
How Imajery uses data to prove value across the entire customer journeyPodcast

 How Imajery uses data to prove value across the entire customer journey In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey.Here's what you'll learn:How to leverage data to make smarter marketing decisions Why client alignment is key to successful campaigns The importance of clear & concise reporting How to use Supermetrics to streamline your marketing dataTune in now!Improve advertising ROI with impact-based attribution (Data Speaks) | TMIS 

140
Sahra
4 months ago
Mariia
MariiaCommunity Moderator
posted in Trends and hot topics
What KPIs to report?

Given the growing accessibility of marketing data, it’s easy to get overwhelmed by all the available metrics. We recommend choosing the KPIs you want to track based on the decisions you want to make:  Strategic KPIsThese set the long-term direction of your marketing strategy, deciding on aspects like the marketing mix, budget allocation, positioning, and messaging. 🤔 For example, how should we allocate the budget this year? Customer lifetime value (CLV), Customer acquisition cost (CAC), Brand mentions/brand sentiment, Customer retention rate. Operational KPIsThese ensure marketing activities run smoothly and efficiently. 🤔 For example, what affects the sudden drop in trials? Marketing qualified leads (MQLs), Sales qualified leads (SQLs), Brand visibility. Optimization KPIsThese are the small, ongoing decisions your marketing team needs to make about the best way to get the most out of each of your marketing tactics. 🤔 For example, should we change the color of the CTA button on our

300
Mariia
4 months ago
Mariia
MariiaCommunity Moderator
posted in Tips and tricks
Must-know Google Sheets tip for marketers: Add image creatives to your reports 🖼️

💡 Insert image creatives into Google Sheets reports to make your reports more descriptive.  Use cases:Ad creative analysis and reports Social media content analysis and reports Website image analysisHow to insert an image creative into Google Sheets? 👉 Use the formula =IMAGE("URL"), where the URL is the public web address of that image.See how we used the example of image creatives from Nike’s Instagram account pulling data with Supermetrics Instagram Public Data connector:  

211
Senni
4 months ago
Mariia
MariiaCommunity Moderator
posted in Data visualization
Channel mix dashboard template

While pulling data from single channels into your dashboard helps you to stay on top of one channel performance, the real power of your Supermetrics license comes with reporting data from multiple channels.Here's a paid channel mix dashboard template that will help you evaluate your allocation of marketing resources across different channels and understand the best possible mix of channels to maximize your return on investment (ROI).   Get the paid channel mix reporting template » With this template, you’ll have:A side-by-side comparison of the overall performance of each channel during a specific period.  Traffic volume, conversion rates, cost per acquisition, and/or return on ad spend for each channel.  Campaign performance per channel.Happy reporting! 😊

430
Mariia
4 months ago
Mariia
MariiaCommunity Moderator
posted in Tips and tricks
Looker Studio tricks that make a difference 💡

Check out 3 easy tricks that’ll make a big difference for your reporting in Looker Studio 👇 Trick # 1. Use conditional formatting. You can use conditional formatting in tables or scorecards. It lets you quickly spot outliers in your data by highlighting them with a specific color. Example use case:  highlight when you’re over or under-pacing your monthly budget. You’ll find conditional formatting under the style panel: Trick #  2. Master report-level components. When you divide your dashboard  into multiple pages by the marketing channel or campaign, it’s important to keep it consistent and aligned with your brand. You should use similar elements on different pages—headlines, colors, or your logo.  The easiest way to manage these branding elements is to set them as report-level components. For example, if you edit the component on one page, it automatically copies the changes to each page. Trick # 3. Connect all your marketing platforms asap.  Connect all your data sources right from

500
Mariia
4 months ago
Mariia
MariiaCommunity Moderator
posted in Tips and tricks
Translate field names in Google Sheets to your local language 💬

Did you know that you can change the language of the fields in your Google Sheets report to the local language?  The report language setting in Supermetrics for Google Sheets translates the field names in your report to any language, making it easy to create a report in the local language.  The report language setting offers translations to 94 languages listed in the ISO 639-1 standard. Learn more about which languages are available. How to change the report language in Google Sheets? Go to the Supermetrics sidebar.  Select Options → select a target language from the Report language drop-down menu.  Note: This setting won't affect the language of the user interface of Google Sheets or the Supermetrics sidebar. Only the field names in the query results are translated into the target language.

130
Mariia
4 months ago
Senni
SenniCommunity Moderator
posted in Tips and tricks
Budget pacing in Google Sheets

Have you used Supermetrics for budget pacing? What kind of template have you created for it?My colleagues Courtney and Milja hosted a webinar recently about budget pacing best practises, and they shared a template that you can start using for your own budget pacing sheet. 🤩 

1411
Mariia
4 months ago
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