Are you reporting cross-channel attribution? If so, our latest update to data blending will make your life easier.
Today, Supermetrics supports blending similar sources like paid media channels using union operations. But we know how tricky it can be to include conversion data from platforms like Google Analytics or Shopify. That’s why we’re introducing join operations—so you can get conversion data from platforms such as Google Analytics 4, Shopify, and Salesforce.
Join the data management group to learn more and get early access to the feature.