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I know there are a lot of Facebook changes. I’m no where near caught up on them. The big one I noticed for my reports is that Organic Reach and Organic Impressions have been showing as 0’s for me. 

I reconnected the Facebook Insights connector and saw a lot of the changes.

  • Organic Reach
  • Organic Reach of Posts
  • Organic Impressions
  • Organic Impressions of Posts

These are all 0s for me. 

Is this true for everyone? All I find via Google Search is that Facebook’s organic reach is trending down across the board - but nothing that says we should have 0.

 

Indeed, these were affected by Meta deprecating a batch metrics in the Graph API on September 16th and it’s expected they will return 0.

We have a guide covering all the changes here: https://support.supermetrics.com/support/solutions/articles/19000161013-facebook-insights-field-changes-september-16-2024

Sadly there’s no replacement for these at the page level, but the post-specific versions (Post organic reach and Post organic impressions) were exposed and should still work to get the data for specific posts.

Thank you,
Jessica

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