IĀ“ve voted for āMaximize the value of my marketing dataā.
Why?
My main goal is to maximize the value of my marketing data. We collect quite a lof of it but so far..we havenĀ“t used it as much as I like to. Reason being that we didnĀ“t have the time/resources to collect the data from all of our channels. On top of that, not every marketer is allowed to access every account on every platform (and they donĀ“t want to).
In oder to avoid these problems, we are using Supermetrics to consolidate data from multiple platforms. In this way, me and my colleaguesĀ get a clear view of campaign performance and make quicker, informed decisions.
What resonates most with me is its flexibility, enabling seamless integration of data from platforms like Google Ads, Meta...you name it.
Just my two centsĀ