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Hi! Im filtering my data and would like to know how to you use here: Filter________________________IS there a boolean for this?example: “SOURCE OR SELL OR LIKE”________________________ And if I use this regex “contains” or “doenst contains”: do we have some kind of character limits or prohibited? Thanks,

1 day ago

OutiCommunity Moderator

Tips and tricks

My favourite marketing data solution - Data Quality Monitoring 🔎

Hi everyone! I wanted to share one of my favourite marketing data solutions: Data Quality Monitoring!And it’s because I'm always the person in the room asking what's the processes, what's everyones role, whose documenting these and so on. I love structure and processes. So I love this solution for two reasons:📊 First being that most often people only think to use their data to report how campaigns are performing and forget that the data can be used to monitor the data.🔎 Second is that it can minimize the human errors significantly. No matter how much we automate or utilize AI there will always be some element of the process that remains susceptible for errors. In the example dashboard you can see tracking of misnamed campaigns and URL’s. But it could be UTM’s or something else which role is to make sure your data remains quality 💎! Since we all know garbage data leads to garbage insights!So I wrote a whole blog post about how to monitor and improve your marketing data quality to our

1 day ago

hatranCommunity Moderator

New fields available for Microsoft Advertising, LinkedIn Ads, and Flashtalking

TGIF 😎 We’ve got some new field releases to our data sources 💪Microsoft AdvertisingEnabling the use of totally legal query of goal dimensions with ad dimensions, we’ve added the following fields to versions of the goal dimensions that work specifically with Ad Performance report:Ad goal Ad goal IDLinkedIn AdsWe’ve added the dimension 'Impression device type' for the LinkedIn Ads data source, allowing you to identify which device types bring the most impressions.FlashtalkingWe’ve implemented support for a new report type “Spotlight” for our Flashtalking data source. That’s all for now. Happy weekend!

2 days ago

Sonja KukkulaCommunity Moderator

Facebook Ads reach and attribution changesNews

On June 10, 2025, Meta made changes that affected how data is fetched for the Facebook Ads data source. First, queries that include both the "Reach" metric and breakdown dimensions (like "Gender", "Country", "Placement", and others) are limited to the last 13 months. Meta changed this to improve API performance.Second, was a change to how some attribution settings are handled, to help reduce discrepancies between the API and the Ads Manager. Action report times are automatically selected by the API, which means users don't need to select this setting for the query. The Supermetrics setting "Report time action stats" no longer needs to be selected. Unified attribution is always enabled, so the Supermetrics setting "Disable unified attribution setting" no longer works.More details about the changes can be found in our support article. Next steps For the Reach change:If you are splitting the "Reach" metric with breakdown dimensions, you may need to update the date range of the query to be

431

2 days ago

SahraCommunity Moderator

Getting Started

Mastering Supermetrics Support: How to Get Quick & Effective HelpF.A.Q.

It's frustrating when you're stuck, and you just want a quick fix, right? We've all been there! While Supermetrics is designed to make your reporting life easier, sometimes you hit a snag. When that happens, getting prompt and effective support is key. This article will help you master Supermetrics support, so you know exactly how to get the help you need, whether it's a quick question or a deeper technical dive. We'll highlight the best ways to reach us and what information to provide to get you back on track ASAP! Your Go-To for Help: The Supermetrics Hub & Community! 🙇 When you need assistance, the Supermetrics Support and our Community are your best friends. Think of them as your personalised support headquarters and a vibrant forum for shared knowledge! Submitting a Support Ticket ✅ The most effective way to get detailed help, especially for technical issues, is by creating a support ticket directly from the Supermetrics Hub.Why the Hub is best for tickets: When you submit a

4 days ago

SahraCommunity Moderator

Community Newsletter - July 2025

📢 What’s Happening in the Community! Catch Up on Product Updates!Missed our June 18 Product Updates Webinar? No problem! The recording is now available. Tea Korpi (Product Marketing) and Valter Andersson (Director of Product) walk you through our Q1-Q3 innovations and hint at what’s coming next.In the video, you’ll: See new features that simplify your marketing data. Get a peek at upcoming releases for a competitive edge. Learn how to get early beta access. We covered new connectors, platform updates (Data Explorer, Dashboards, Guided Onboarding, Workspaces), and more! 🔥 Hot Topics Here’s what got the community talking: LinkedIn Ads: New RAR Metrics: Exciting news! Revenue Attribution (RAR) metrics are now available for LinkedIn Ads. Switch to the New Google BigQuery Data Source: We recommend upgrading for an improved experience. Early Access Connectors: Shopee, Amplitude, and Vibe data sources are now available in early access! 💡 Latest Member IdeasWe love hearing your ide

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10 days ago

agustonetNewbie

Spreadsheets

Issues with Instagram Insights Reels View

Hello all, Any of you have been experiencing issues when you try to run a query in Instagram Insights for Views and filter by product type REELS? It gives me zero results even if I have thousands of reel interactions and you can see the video has million of video views. Thanks!

11 days ago

MatthiasNewbie

Spreadsheets

Supermetrics for Excel with PowerQuery

Hello,is it possible to run a supermetrics query directly with PowerQuery inside of Excel? It seems I can only return the query results to an Excel sheet but not into PowerQuery. But maybe there is a workaround?Thanks!Matthias

11 days ago

elizavetaNewbie

Previous data about total Instagram followersNew

I noticed that Instagram Followers metric is a static number which shows just the current number of followers. However, it would be useful to have a trend as well to see how the number of followers was changing over time (for example, like in Facebook Insights). Is it possible to add this data?

213

11 days ago

AuroraCommunity Moderator

What's new at Supermetrics in July 2025

Happy July! ☀We’re back with another exciting update to help you unlock more from your marketing data.Navigate this post:Marketing Intelligence Platform Customer story of the Month: VodafoneZiggo Summer reads: Must-read content this month! Podcast of the Month Upcoming events Community updates New early-access connectors New reporting templates🤔 Are you getting the most from your marketing data?You're already bringing your data together with Supermetrics — that's a smart move! But what if you could do even more, right inside Supermetrics?We know that shaping and organizing your data to fit your needs can be a headache. That's why we've simplified things in the Marketing Intelligence Platform.Imagine combining data from all your channels, applying your own rules, and standardizing naming conventions across campaigns—all in a visual editor. You can:Transform and combine your data without any coding. Build custom datasets that show your marketing efforts. Avoid bottlenecks and act on ins

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12 days ago

julianadefreitasdiasNewbie

Spreadsheets

Filter queries for GA4 - terms and regex

1 day ago

agustonetNewbie

Spreadsheets

Issues with Instagram Insights Reels View

11 days ago

MatthiasNewbie

Spreadsheets

Supermetrics for Excel with PowerQuery

11 days ago

kfgmarketingNewbie

Data Management

Looker studio for GA4

We have just recently subscribed and setup our GA4. Under the Campaign Performance tab, we are not able to see conversions. Maybe because it is now called events? We are not technical people and have little to zero background on GA4 and Looker.

15 days ago

RG2025Newbie

Ask the Community

Exporting Cohort Data from Appslfyer

Hello,Would like to understand how can we pull the Cohort data into Supermetrics from Appsflyer. This is basically to calculate the ROAS and LTV for D3, D7, D28 etc for better campaign management.

201

15 days ago

chrisESNewbie

Ask the Community

Filter queries by network type on Google Ads

I swear I had this working, and now all of a sudden now I can’t get it to work.I have google ads for video, display, and search. How do I pull a query for only Search etc? I did the network type (with and without search partners) and tried “contains” or “matches regex” etc and can’t get the query to pull. It will just keep giving me an error

15 days ago

superuserNewbie

Ask the Community

Google Ads API asset_group_asset

Hi,I’m wanting to query for asset_group_asset in Google Sheets. Is there a way to do this today, or any plan to add this capability? More info here: https://developers.google.com/google-ads/api/performance-max/reporting#asset_performancety

17 days ago

AaronNewbie

Data Management

Displaying Non-Added AND Non-Excluded Search Terms into Pivot Table within the Looker Studio

Currently, I always create the following manually: I download all keywords that are neither excluded nor added to an ad group and then create a pivot table to display all search terms with more than X clicks. The pivot table is therefore relevant because search terms are only displayed once - Google usually displays them more than once.Can I do this automatically via Supermetrics in looker studio? So far, I have only found “Matched Search Terms” in Supermetrics, which are exactly the search terms I don't want.

512

1 month ago

kinlovettNewbie

Data visualization

Paid vs Organic YouTube Video Impressions

How do you pull Organic YouTube impressions vs Paid YouTube impressions at the individual video level? I’m looking to use Supermetrics to accomplish this in Looker

1 month ago

marketerroseNewbie

Data visualization

Looker Studio LinkedIn Data Unavailable

When I enter a 11 months period (example: July 1, 2024 to May 31, 2025), the data for LinkedIn is empty. I know that LinkedIn company pages can only fetch data from within the last 12 months. But this is less. Can someone guide me? Thanks in advance!

161

1 month ago

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