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nitinsnowSupermetrics Team

My Journey of Learning PPCTwenty months ago, I embarked on a journey to master the intricacies of Paid Search (PPC). As a Senior Solutions Engineer, understanding digital marketing use cases, particularly around PPC, became critical to providing relevant solutions to my customers. At first, the world of PPC felt unfamiliar, but as I dove deeper into it, I began to see how search engine behaviour, marketing strategies, and paid advertising connect to help businesses compete for visibility.The First Steps: Understanding Paid SearchPaid search is a digital marketing strategy designed to position your business at the top of search engine results when potential customers are actively searching for relevant products or services. My journey started with Google Ads, the dominant advertising tool globally. It opened my eyes to how paid search campaigns work and the impact they can have on business growth.Search engines, like Google, act as a bridge between questions and answers. Paid search all

12 hours ago

maryanNewbie

Data visualization

Looker Studio | Instagram Insights Not Working

Hey community!Does anyone know why Instagram Insights are showcasing incorrect data in my Looker Studio doc?Ie. For two different time periods (one last year, one this year) data is staying the exact same. In simple terms I am trying to showcase the increase in account followers across two different time periods. Any help would be greatly appreciated thank you!

5 days ago

AuroraCommunity Moderator

Trends and hot topics

Connector of the Month: YouTube

Hey y’all! 👋 We’re back to highlight one special connector for October: YouTube. Reach a massive global audience and connect with potential customers on YouTube, the world's most popular video-sharing platform.With our YouTube connector, you can:Create an easy inventory list of your video assets on YouTube and quickly see which content has generated the most engagement. See how your videos’ likes, comments, and account follows have changed over time and if there are any seasonal differences. Combine data with your other social and paid media channels to see the performance of your campaigns.And if you only tried the previous version of the connector, we’ve made some new updates. 💡 Here's what's new with the connector:The new connector is faster in loading and fetching data The UI has been improved, and the new connector makes it easier for account selection The new connector reduces errors in creating invalid field combinationsYou can try the YouTube connector here. Let me know what

6 days ago

SenniCommunity Moderator

Tips and tricks

Best resources to get started with Supermetrics?

Hey Community! 👋I've noticed a lot of great resources online for learning how to get the most out of Supermetrics. To help us all level up our skills, I'm creating a thread to collect the best tutorials, tips, and case studies.Let's start with this helpful YouTube video: This video provides practical advice on structuring reports for paid advertising analysis in Facebook & YouTube Ads.What are your favorite Supermetrics resources? Share your tips, tricks, or favorite tutorials below!

6 days ago

6clickzNewbie

Spreadsheets

Facebook ads connection error in all recurring reports

I have an issue in all of my reports where I use Facebook ads. I've been using them for months and 2 days ago they all went broke with the same error. Facebook error: User may not have permissions to access account act_336487693. But I can't loose access to all ad acounts at once. I checked that and re-authorized all but nothing works.When I try to edit query and choose ad account I see this message: Invalid appsecret_proof provided in the API argument. What should I do? I can't switch connection in every report.Thanks for the help!

7 days ago

ppcbuildersNewbie

Spreadsheets

"Insert to"

I’d like to insert multiple query results in the same tab. But I cannot find what “google Gemini” indicates is the option that does that - INSERT TO - as in INSERT the query results into THIS data range

7 days ago

irina.pozniakovaCommunity Moderator

Platform update: user permissions and role managementNews

We’re excited to share an update to our platform’s user access management! This will give you more control over who has edit access to features like transfers and transformations, making it easier to avoid accidental changes.Key changesTwo new default roles on the platform:A view-only role: Users can access and view shared resources but cannot modify them. When assigning this role, you can ensure that only authorized team members can make changes to transfers, blends, and custom fields.Finance role: Users can manage financial data, billing, and licenses. This role allows users to handle these tasks securely without using an additional license seat. Users with finance roles do not get access to other platform features.Revamped Team pageWe’ve refreshed the team management interface to make it easier for administrators to view, understand, and manage user roles.A new permissions table has been added, clearly outlining the access levels associated with each role.Why it mattersThese updates

8 days ago

msaccoNewbie

Data visualization

Calculate Days Difference in Date Range

In a Looker Studio Dashbaord I want to just count the number of days in a selected Date Range. I’ve seen threads to use DATE_DIFF(MAX(Day),MIN(Day)) Not working. any suggestions appreciated

8 days ago

MickSupermetrics Team

Data transformations

Early access to data blending features and more in the Data Management group!

Are you reporting cross-channel attribution? If so, our latest update to data blending will make your life easier.Today, Supermetrics supports blending similar sources like paid media channels using union operations. But we know how tricky it can be to include conversion data from platforms like Google Analytics or Shopify. That’s why we’re introducing join operations—so you can get conversion data from platforms such as Google Analytics 4, Shopify, and Salesforce.Join the data management group to learn more and get early access to the feature.

12 days ago

MickSupermetrics Team

Data Management

Join operations in data blending Beta access

Today, Supermetrics’ data blending works great for bringing together similar sources, like paid media channels, using union operations. But things get trickier when you want to include conversion data from platforms like Google Analytics or Shopify. That’s why we’re working on a major update to data blending!With the new join operations, you’ll be able to seamlessly combine data from Google Analytics 4, Shopify, Salesforce, and your marketing campaigns. This means richer insights, like tracking conversion attribution across all your platforms.Reporting use case example: Last-click-attribution report with blended Facebook, Google Ads, and TikTok Ads data joined with Google Analytics conversions on Campaign name.We’re now looking for beta testers to test Join operations while in early access. If you’re interested in getting early access to the feature and helping us improve it, let us know in the comments section below.

12 days ago

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