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Question

Looker studio for GA4

  • July 10, 2025
  • 1 reply
  • 15 views
kfgmarketing

We have just recently subscribed and setup our GA4. Under the Campaign Performance tab, we are not able to see conversions. Maybe because it is now called events? We are not technical people and have little to zero background on GA4 and Looker. 

1 reply

Sahra
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  • Sahra
  • Community Moderator
  • July 11, 2025

Hi ​@kfgmarketing 


Welcome to the Community and to Supermetrics! We’re excited you’re diving into GA4 and Looker Studio.😍

You’ve identified a key difference in GA4: what were called "conversions" in Universal Analytics are now a special type of "event." Here’s how to navigate this:
 

Why conversions work differently in GA4

In GA4:

  • All user actions (page views, clicks, purchases) are recorded as events

  • You manually designate which events are conversions (e.g., purchases, sign-ups) in your GA4 settings

How to access conversions in Looker Studio
 

1️⃣ Locate your conversions in GA4:

  • Go to Admin (⚙️) > Conversions

  • Note the exact event names (e.g., purchase, generate_lead)

2️⃣ In Looker Studio with Supermetrics:

  • Option 1: Use the built-in "Conversions" metric (auto-aggregates all GA4-marked conversions)

  • Option 2: Use "Event count" + filter for specific conversions (e.g., Event name = purchase)

Helpful resources


Additional tips!

Supermetrics’ GA4 templates often include pre-configured conversion tracking, these can save hours of setup!

Don’t hesitate to ask if you hit snags. GA4’s learning curve is steep but worth it! 😉

Sahra
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