News & Updates

 We're excited to share the enhanced Supermetrics Hub homepage with you. Designed to be more dynamic and personalized, it now offers more relevant content, helpful guidance, and streamlined navigation.Discover the benefitsThe updated Supermetrics Hub homepage highlights different parts of the platform based on your access, ensuring you get the most value from every visit. Stay informed with the Query summary chart: Instantly check the status of your queries in Google Sheets, Excel, Data Looker Studio, Power BI, or Hub. With a quick glance, you'll know where your data stands, and a simple click takes you to a detailed usage overview for deeper insights.Effortless monitoring with the Data warehousing transfers chart: for teams running transfers, keep track of latest status and summary with ease. A single click lets you view all transfer runs, ensuring nothing falls through the cracks. Streamlined data transformations: Unlock the power of data transformation with prompts to create your first data blend and custom field. See the most recent transformations and navigate to the transformations page to enhance your data workflow. Quick connections for trial users: Easily connect to other data sources with a convenient shortcut, helping you get the most out of your trial period and explore new possibilities. Enhanced collaboration: Manage your team with tools for inviting users, managing roles, and more if you’re the team admin or owner. Personalized resources, tips & tricks: Access tutorials and support articles tailored to your specific destinations, ensuring you get the most relevant and helpful information right at your fingertips. Curated templates: Discover templates that match your licensed destinations, helping you jumpstart your projects with ease and efficiency. Stay updated with must reads from our blog: Keep up with the latest trends, tips, and knowledge-sharing posts to stay ahead of the curve. Direct access to your destinations: A shortcut to pages dedicated to your licensed destinations with relevant materials. Comprehensive list of available data sources: See all sources you connected and those that are still available, click to manage connections easily. Transparent license overview: Easily view your licenses by destination and status, explore package details, and find upgrade options to suit your evolving needs.We believe this new homepage will help you find what you need more efficiently and make sure you get the most out of the Supermetrics platform. Your feedback is invaluable to us, so please share any suggestions you have to enhance your experience. We're always eager to learn and improve! 

📣Fresh from the oven - updated Looker Studio reporting templates for five data sources💥 Improved reporting content, more useful resources and links and a new sleek style available now for Facebook Ads, Tik Tok Ads, Google Ads, Microsoft Ads and LinkedIn Ads report templates.  You can access the templates directly in Looker Studio by creating a new data source with the Supermetrics connector for these platforms and selecting “Use report template for new reports” option while configuring your data source. This will prefill the template with your own marketing data right from the start! Keep this option selected in the Looker Studio data source configuration to access the template!Check out the template previews and access to the data sources also in our template gallery pages:Facebook Ads Tik Tok Ads Google Ads Microsoft Ads LinkedIn Ads Let us know in the comments what you think and which data sources you would like to receive an updated reporting template next!👇 

Happy June! 🌞We’re back with a new edition of ‘What’s new at Supermetrics’. In this article, we’ll share the latest product developments, events, and content, including:Connector of the month New early-access connector Connector improvements Webinar Customer stories PodcastConnector of the month: Google Analytics 4Google Analytics 4 (GA4) is the most popular web analytics tool. It allows marketers to track website events and analyze visitors’ behavior.With Supermetrics, you can go beyond GA4’s native reporting UI and bring your data into a reporting tool of your choice to do deeper analysis. For example, combine web analytics data with paid ad data or build custom reports. If you're still updating some of your old Universal Analytics reports with GA4 data, check out our GA4 Knowledge Center for more helpful guides and content. Make sure you've migrated all the reports before July 1, when the Universal Analytics platform stops functioning.  GA4 is our connector of the month Start using the GA4 connector New early-access connector WooCommerce is finally in early accessThe much-requested WooCommerce connector is finally in early access. With it, you can pull your ecommerce data and see how your order volumes or sales are developing. You can also combine WooCommerce data with your paid media channels and evaluate how much your paid campaigns contribute to sales. Try it now. Connector improvements We're constantly working on improving our connectors, and here are the latest improvements to our existing connectors. Google Analytics 4 new fieldsWe've added several new "session" dimensions for you to report with. These fields will help you analyze your web traffic even better. Session manual campaign name Session manual creative format Session manual marketing tactic Session manual medium Session manual source Session manual source/medium Session manual source platformGoogle Analytics 4 field changeGoogle renamed "Conversions" into "Key events", so the terminology should change the next time you refresh fields. This shouldn't impact your reports.  TikTok Ads By popular request, we added the ability to fetch deleted campaigns/ad groups/ads with the TikTok Ads connector. You can enable this feature by adding the "Include deleted objects" setting to the Options. Please note that enabling this will likely increase the size of requests from the TikTok API and may cause performance issues, so it should be used only when necessary. X Public Data We have added two new metrics to the "Twitter tweets by keyword" and "Twitter user tweets" report types:Replies Quotes 🎥 Webinar: Demystifying marketing mix modeling (MMM) The quest for increasing effectiveness and efficiency of marketing data has led to higher demand for Marketing Mix Modeling (MMM), a "sophisticated analytical tool" that can help organizations plan their next moves as strategically as possible. But what exactly is MMM and how are companies using MMM in their marketing day to day?Join us live at 2 p.m. AEST/12 p.m. SGT on Tuesday, June 11, to hear more about the fundamentals of MMM and how to get started or if it's the right journey for you..In this very special fireside chat, we're bringing together experts from Mutinex, SEEK, and Supermetrics to discuss how marketers can determine when they need a market mix model.Tune in on this live webinar to learn more about:What types of businesses should use MMM The signs that you might be missing market mix in your measurement conversations What type of questions marketing mix models can help you answer How to make a successful case for market mix internally Answer your questions about how to get the process startedRegister Now Supermetrics Meetup is Coming to Munich on the June 19  Get ready to elevate your marketing game at the Supermetrics Meetup: Using Data to Power your Next Step, proudly sponsored by LinkedIn. Join us for an engaging in-person event where industry experts will discuss how to use data to power your next step.This is your chance to gain invaluable insights and network with like-minded professionals.Seats are limited, so ensure you don't miss out on this exclusive opportunity! Reserve your spot today by registering here. Webinar recording: How Agencies turn analytics into actionable resultsWatch our webinar, co-hosted with Imajery, 'How agencies turn analytics into actionable results', from May 23, 2024. Whether you're a seasoned marketer or just starting out, this webinar pinpoints actions you can take to elevate your agency's performance and deliver measurable results for your clients. Don't miss this opportunity to master the art of analytics consolidation and propel your agency toward success. Watch recording. Customer stories of the month How McCann Central streamlined reporting, boosted efficiency, and unlocked profitability with SupermetricsMcCann Central, a leading marketing agency, found themselves needing help with siloed data across multiple platforms. They needed a solution to consolidate their data, automate reporting, and gain actionable insights for their clients' marketing campaigns.We caught up with Oliver Dew, Operations Director, and Simon Barks, Director of Analytics at McCann Central, to learn how they used Supermetrics' Marketing Intelligence Cloud and saved roughly 240 days a year, boosted efficiency, increased profitability, and future-proofed their growth. Read the full case study. How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROIFeld Entertainment produces thousands of live events annually, like Disney on Ice and Monster Jam. They use a combination of online and offline channels to promote the events. However, fragmented data across platforms and regions made it difficult to prove the value of their marketing efforts.Learn how Jen Whorton, Senior Manager for Database and Data Management at Feld Entertainment, implemented Supermetrics for Power BI to unify their data. They gained more actionable insights, built trust within the global organization, and slashed reporting time from hours to minutes.Read the full case study. 🎧 Podcast: How Imajery uses data to prove value across the entire customer journeyIn this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they’ll reveal how Imajery uses data to acquire clients and build trust across the customer journey.Tune in to learn:How to use data to make smarter marketing decisions Why client alignment is key to successful campaigns The importance of clear & concise reporting How to use Supermetrics to streamline your marketing dataListen to the full episode. 👋 And that’s a wrap for June. See you in July with more exciting updates. 

New fields released in Google Analytics 4! 🤩Session manual campaign ID Session manual campaign name Session manual creative format Session manual marketing tactic Session manual medium Session manual source Session manual source / medium Session manual source platformYou can now start using these fields in your reports!

🚨NEW CONNECTOR ALERT🚨Much-requested WooCommerce is now in early access. Pull your sales and order data from this popular ecommerce platform and evaluate how much your order volumes or sales are developing in the long run. Bundle WooCommerce data with your paid media channels and evaluate how much your paid campaigns contribute to sales.   Use Supermetrics to pull metrics such as gross sales, returns, and net sales and split them by dimensions such as date, store, order, line item, and so much more. Try now! Authenticate the connector in the Supermetrics Hub and start reporting! 

Introducing Usage report“How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives insights into your usage, for example:How often does your team use Supermetrics? What are your most popular data sources? What are your most popular reporting destinations? How long do your queries take on average? Log in to hub.supermetrics.com and visit the Usage report.Supermetrics for Power BI is now certified by MicrosoftAs a certified solution, Supermetrics for Power BI is now featured in the connector gallery, allowing direct access to Power BI. This means:You can directly access and connect Supermetrics from Power BI Desktop There’s no need to install any separate files for Supermetrics You can use Power BI’s built-in features to schedule automatic data refreshes in your reportsStreamlined data transfer monitoring experience for data warehouse usersData warehouse users can now create and monitor their data transfers on one page, including detailed logs for backfills, transfer runs, and queue lists for up to 365 days.Supermetrics sidebar in Google Sheets got a new lookYou may have noticed the small updates we made to our sidebar in Google Sheets in the past couple of months. But more than the look and feel, we also improve the functionality and user experience of the good old Supermetrics sidebar, including:The new Home tab keeps everything you need within reach Suggested queries: The most popular queries among our marketers Template and workflow: Find our pre-made templates and jump-start your reporting in Google Sheets Conditional alerts to your email, Slack, or Microsoft Teams You can now set up alerts for specific data conditions in your spreadsheets, such as values greater than, less than, or equal to a certain threshold. These alerts can be received via email, Slack, or Microsoft Teams. This way, you’ll stay on top of your performance and get notified when something requires your attention. Read more about this new feature from our customer support page Easy access to your team and license information in the Profile tab Adding team members: Simplify team management by adding new members Switch team: If you’re a member of several teams, you can switch easily here LinkedIn Revenue Attribution Report x HubSpotLinkedIn Revenue Attribution Report is now available for HubSpot CRM customers.LinkedIn Revenue Attribution Report leverages the power of CRM data, such as those from Salesforce and now HubSpot, to help marketers show how their efforts on LinkedIn influence business outcomes. Marketers can now then:Identify which campaigns on LinkedIn have contributed the most to revenue Present the trend from campaigns to leads, open opportunities, and closed-won deals Gain a better understanding of campaigns’ ROASDiscover how your LinkedIn ad campaigns influenced closed won deals and business revenue using our revenue attribution reporting template for Looker Studio.Webinar: How agencies turn analytics into actionable resultsWith so much data coming from online ads and analytics tools, marketing agencies need to turn it into clear insights and actions that help their clients succeed. But what does that mean in practice? How can you turn data into tangible results?Join us for a webinar with Zach Bricker, Supermetrics’ Lead Solutions Engineer, and Nicholas Baldassarre, Imagery’s Data Lead, where they’ll discuss best practices for bringing value to clients, including:Methods and best practices for consolidating data and finding insights How to align your marketing insights with your client’s objectives Advanced analytics techniques, including segmentation, attribution modeling, and trend analysis, to uncover hidden opportunities and optimize marketing efforts Save your seat here.Cannes Lions, Mumbrella360, and Supermetrics MeetupGoing to marketing conferences is a great way to learn new ideas and expand your networks. Come say hi to the Supermetrics team if you’re going to one of these events:Cannes Lions (June): We’ll be attending Cannes Lions, a global advertising industry event. If you’d like to meet us, let us know by filling out this form. Mumbrella360 (May 21-23):  Our CEO,  Anssi Rusi,  will discuss “Elevating marketing as the growth engine in your organization” on May 22 at 11:45 a.m. Supermetrics Meetup Munich (June 19): In this meetup, we’ll discuss how to use data to power marketing strategies. Additionally, there’ll be opportunities to gain insights and network with other professionals. Register here to reserve your spot.Customer success story: Building new products with improved efficiency using SupermetricsFirst Tube is a full-service content and brand engagement agency, working with hundreds of household names like Bacardi, Mastercard, and American Airlines to produce, host, advertise, and elevate their digital experiences.They wanted to create a product that can help brands use live content from events for advertising. However, building data pipelines to gather data from various social media platforms and influencer accounts was a major hurdle. It would be time-consuming, requiring dedicated engineers to manage constantly changing APIs and potential downtime.We caught up with Scott Hoffman, Co-founder and COO, and David Clevinger, VP of Products, to learn how they used Supermetrics to solve these challenges and reduce their time to market by nearly 40% with their Live Look-In product.Read the full case study.Podcast: Impact-based attribution to measure and improve advertising ROIIn this episode, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).Tune in to learn:What impact-based attribution is, and how it differs from traditional attribution models How Data Speaks uses machine learning to measure the true impact of marketing campaigns How to identify areas where you can be spending your marketing budget more efficiently How Data Speaks is using Supermetrics to centralize data to acquire customers at scale Tips for converting paid traffic into organic trafficListen to the full episode.And that’s a wrap for May. We’ll see you in June with new updates.