What’s new at Supermetrics in September 2024
Welcome back to another Supermetrics roundup. In this September edition, besides product updates, we’re bringing you many exciting new events.
Customer case study of the month: PlanetArt
PlanetArt is a house of ecommerce brands using a mix of online and offline marketing channels. They wanted to understand their marketing’s true impacts, as relying heavily on last-click attribution gave a false impression that paid search campaigns drove most of their sales.
Ryan Hubbard, Senior Business Intelligence Analyst at PlanetArt, built an MMM model, which Supermetrics fuels with advertising data. This has helped them save 20 hours a week and improved ROI and profitability.
Want to know how PlanetArt did it? Read the full story!
Read the full story.
Product updates
Hourly alerts in Supermetrics for data warehouse
We've upgraded from daily to hourly alerts, allowing you to address issues faster and minimize their impact on your dashboards. Additionally, you can instantly see which transfer issue belongs to which team, making it ideal for enterprise customers working in multi-team environments.
Streamlined data transfer monitoring experience for data warehouse users
Data warehouse users can now create and monitor their data transfers on one page, including detailed logs for backfills, transfer runs, and queue lists for up to 365 days.
New early-access connector
We're bringing you our new early-access connector—CJ Affiliate 🎉
Measure the business impact of your programs, maximize your investment, compare cross-channel affiliate performance and much more.
Supermetrics named HubSpot's Top Marketing App in 2024
Supermetrics has been recognized as a Top Marketing App and an Essential App for Marketers by HubSpot! 🎉
Adding the Supermetrics app into your HubSpot ecosystem gives you access to first-party data that empowers your marketing decisions.
This will allow you to create personalized, engaging content experiences across various formats and channels. Elevate your content strategy and achieve precision in customer engagement! 🙌
Install our app and start optimizing your marketing efforts today.
Podcast: Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.
Listen to the full episode here.
Tune in to learn:
- Data influences creative decisions to ensure marketing strategies effectively target the right audience.The shift towards short-form, engaging video content and its impact on marketing strategies
- The trend of bold, unconventional marketing tactics to capture the audience's attention
- Methods to measure the success of creative campaigns and adjust strategies based on performance data
- How SnapShot Interactive uses different channels depends on the target audience and campaign goals
Events
Product Updates Webinar: September 2024
Join us for a session on everything that’s new at Supermetrics on September 18.
Why Attend?
- Discover new features: Get a first look at the latest functionalities designed to improve your everyday marketing data work.
- Future developments: Learn about upcoming releases and how they can benefit your business.
- Beta access: Get access to new features before they get publicly released.
- Interactive Q&A: Engage with our product team, ask questions, and get personalized advice.
Agenda:
- Increased functionality on how to get data into Supermetrics
- New data source connectors
- Supermetrics custom file import capabilities
- Upcoming team management capabilities & workspace segmentation
- Updates to Supermetrics data transformation features
- New and improved AI transformation capabilities
- Updates on how to do data blending in Supermetrics
- And much, much more
The Looker Studio Toolkit
Sign up and grab your copy of the Toolkit!
Join our Data Visualization guru Ralph Spandl for an insightful session on the newly announced Looker Studio Toolkit. Join the session on September 25.
Key Benefits of the Looker Studio Toolkit:
- Consistency: Ensure a unified look and feel across all your dashboards.
- Efficiency: Streamline your workflow with pre-designed templates and components.
- Professionalism: Impress stakeholders with high-quality, visually appealing reports.
Sign up today and get access to your copy of the Looker Studio Toolkit!
Don’t miss out.
Peak Season Do’s and Dont’s for Marketers
A chance to win $100 Amazon gift card, sign up!
This one you don’t want to miss.
Want to learn the best tips and tricks to maximise your peak season performance? Not only will you hear from our Lead Marketing Analytics Strategist, Outi Karppanen, but you will also be joined by our Senior Solutions Engineer Pieter van Groenendael, who will be showcasing concrete actionable tips for you to benefit from during the upcoming peak season.
Sign up and join live, and you'll have a chance to win a €/$100 Amazon gift card to use for peak-season shopping.
Sign up here. See you there!
That’s all the updates for September. See you next month!
Let me know what was the most interesting update to you.