What’s new at Supermetrics in November 2024

A new month means new product updates. In this edition, we’ll talk you through the latest data blending feature, new connectors, the SuperSummit event, and more!

Data Blending Joins is now released

We’re excited to introduce Data Blending Joins in Supermetrics! While our Data Blending Unions lets you combine similar data sources, Joins takes it further by allowing you to connect data from entirely different platforms—like matching paid media channels with Salesforce to see your ROAS.

You can analyze cross-platform performance and customer journeys with a whole new level of depth and create attribution reports more easily than before!

How to create a join? Read our support article.

Supermetrics recognized in Snowflake's 2025 marketing report

Supermetrics is proud to be featured in Snowflake's 2025 Modern Marketing Data Stack report. This inclusion highlights our dedication to helping marketers maximize the value of their data in Snowflake.

Check out the report to see how data-empowered marketers leverage Snowflake and their ecosystem to enhance marketing data analytics and more accurately measure performance and ROI.

New and improved data transfer monitoring for DWH and HubSpot

This is a heads-up that the existing DWH and HubSpot monitoring pages will be retired on December 10, 2024. You do not need to take any action.

Supermetrics is making data transfer monitoring for DWH and HubSpot even better.

New Monitoring View: See all transfer details (runs, statuses, dates) in one convenient place.
Easier Troubleshooting: Quickly identify issues with failed transfers through error messages and job details.
HubSpot Update: Monitor HubSpot imports on the Data Sources page (Data Sources & Connection > HubSpot > Monitor Data Transfers).

See the support article here

Improving your Query Manager experience

For DWH users, we're making changes to improve your Query Manager experience. Starting in early December, DWH users will be redirected to Table Manager. This will enhance user experience and pave the way for future features.

Important IP address change: Update your whitelist

If you are whitelisting our IP addresses, pls update the list. We're making a change to our outbound proxy IP addresses to ensure a secure and reliable network infrastructure for all of our customers. Please add the IP address in the support article to your whitelist before the cutover time on Jan 14, 2025.

Check the support article

Exciting news! Supermetrics now connects with Salesforce!

Integrate your Salesforce data seamlessly with Supermetrics to power up your reporting and analytics. Effortlessly pull your CRM data alongside marketing metrics for comprehensive, unified insights.

Start your integration now and elevate your reporting game!

Try It Now

New early-access connectors

This month, we're bringing you our two new early-access connectors—BigCommerce and Zoho CRM 🎉

Track your sales trends and fetch first-party customer data for retargeting purposes with BigCommerce
Improve sales pipeline and attribute your marketing effort to the bottom line using Zoho CRM

Don't miss out on the chance to uncover actionable insights and maximize your business growth.

Try them out!

Seamless access & enhanced security with SAML SSO

Supermetrics now supports SAML single sign-on (SSO), allowing users to log in to Supermetrics using their existing enterprise credentials. This simplifies user management, enhances security, and improves compliance for enterprise customers.

Learn more about how to activate SAML SSO on our support site!

Learn more

Access SuperSummit insights from McCann, BBC, Google Cloud and more

Did you miss SuperSummit 2024? Don't worry; you can still catch up on all the action!

Rewatch the recordings to learn how to:

Navigate fragmented data and prove marketing impact.
Scale creative production and maintain brand consistency.
Avoid analysis paralysis and make data-driven decisions.
Choose the right attribution model for your business.
Balance automation and manual analysis for optimal results.

And much more!

Watch the recordings now

Join us at the Supermetrics x Google Cloud Meetup in Amsterdam on 4th December

Don’t miss this exclusive opportunity to connect with top minds from Supermetrics, Google Cloud, Maxlead, and more at our live event in Amsterdam on Wednesday, December 4th! Get ready for a powerful afternoon of industry insights, hands-on strategies, and valuable networking that will inspire your data-driven marketing in 2025.

You’ll

Hear directly from industry leaders at Google Cloud, Supermetrics, and Maxlead
Network with fellow professionals in an intimate, inspiring setting
Enjoy delicious refreshments, exclusive giveaways, and legendary goodie bags

Spots are limited, so reserve your free seat now to be part of this unique experience!

Register here

And that’s it for November. See you next month!

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Let me know if you have any questions on any of the highlights this month

Hi Aurora! Any insight as to how this update from Meta will impact organic reporting in Supermetrics? https://creators.facebook.com/introducing-views-to-simplify-content

At this time, the Graph API hasn’t really caught up with this and still distinguishes between impressions and views/plays and what types of content can use those metrics. There is no unified “Views” metric there yet. That said, we already offer various Plays metrics in Instagram Insights and will be adding Plays (or Views, if they rename those) to Facebook Insights early next year.

Meta’s been doing a lot of changes to the APIs recently to remove old stuff and better align with the reporting UIs. So we’ll continue to follow those closely, and adjust and update the data sources as necessary as those changes are announced. And of course, we will notify users if these changes require updates to their reporting.

Thanks!
Jessica
Product Manager - Connectors

Thanks @jessiebrock for your detailed response