What’s new at Supermetrics in December 2024
Another month, another update. We’re getting close to the end of the year, but that doesn’t mean the new cool things stop happening. Let’s dig in straight away!
Redshift data processing pipeline update
For Redshift users, we're making a change to our Redshift data processing pipeline to improve special character handling. This will standardize how double quotes are processed, collapsing consecutive quotes into a single quote. Other special characters may also be affected.
The updates will be rolled out over the coming weeks. While this change aims to enhance data consistency, it might impact specific use cases. Please reach out to our support team if needed.
Case study of the month—FIFCO
Learn how FIFCO transformed its data strategy and saved $70k and 160 hours monthly by automating reporting and streamlining operations with Supermetrics. Their in-house agency, Joystick, now powers bold creatives and best-in-class reporting, earning global recognition.
💡 Key highlights:
- Saved $70k and 160 hours monthly with Supermetrics
- Automated data ingestion and built predictive KPI models
- Scaled an award-winning in-house agency to three countries
Podcast episode of the month
How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends
In this episode of The Marketing Intelligence Show, Tyson Drake, a fractional CMO and former CMO of a nine-figure DTC brand, shares growth strategies, first-party data tips, and insights on AI’s role in marketing.
💡 Learn how to:
- Build a winning growth strategy for DTC
- Use first-party data to improve customer experiences
- Focus on contribution margin over ROAS
- Leverage AI for smarter marketing
New template—Facebook Ads Ad Fatigue template for Looker Studio
Identify and address ad fatigue in your Facebook campaigns with this Looker Studio template. Track key metrics like CTR, cost per conversion, reach, and frequency to pinpoint when your ads are losing their effectiveness.
Power BI for marketing: How to set up your dashboards
With a few simple steps to set your data up the right way, Power BI can be a marketer's best friend. Its easy analytics tools, customizable visualizations, and ability to handle large data volumes make it the ideal platform for many marketing teams. In the blog, we'll break down the details of using Power BI for marketing.
December Product Updates Webinar
We covered:
- New data source connectors: Discover how to connect to even more data sources, including marketing automation, social media, CRM, analytics, e-commerce, and paid media platforms.
- Custom Data Import enhancements: Learn about the improved flexibility and reliability of our Custom Data Import feature, including new import methods, the ability to adapt to file structure changes, and easy editing of existing imports.
- SAML single sign-on: Enhance security and simplify access management with our new SAML single sign-on feature.
- Reporting on non-aggregatable metrics: Gain greater control over reporting on reach and other non-aggregatable metrics in your data storage, avoiding discrepancies and accidental snapshots.
- Conversion uploads: Mitigate signal loss and future-proof your data foundation with our self-serve Conversions API integrations, supporting various event sources across web and offline channels.
- Field compatibility in Google Sheets: Enjoy a better user experience with improved control over refresh behavior in Google Sheets.
That’s all for the December update, see you in the next year!