We have made changes how conversion metrics are calculated before and after April 1, 2025 on our LiveIntent data source. These updates, which went live on April 17, 2025, reflect changes on the LiveIntent reporting platform regarding how conversion metrics are calculated. These changes were introduced by LiveIntent and are detailed here.
What's new? (Since April 17th)
- The original Total conversions metric is now in a new group called Legacy metrics.
- You'll find new conversion metrics under the Core metrics group. These use LiveIntent's updated calculation method (from April 1st onwards).
- The Attribution setting is now named Attribution setting (legacy). This only affects the numbers in the Legacy metrics group.
What to do next?
- If you want to use the new conversion metrics, you'll need to edit your existing reports/queries or create new queries and pick fields from the Core metrics group.
- Keep in mind that the names of the old conversion metrics have changed — this can affect your current reports.
How the fields work:
- The Core metrics will show data from April 1, 2025, onwards. Before that date, they'll show as "0".
- The Legacy metrics will show data for dates before April 1, 2025. After that, they'll show as "0".
You can find more details in LiveIntent’s documentation here: https://support.liveintent.com/updates-to-conversion-reporting/
We recommend taking a look at these changes and updating your reports/queries if needed. If you have any questions, just let us know in the community or reach out to our support team.