Happy May! 
We're back with another newsletter packed with practical solutions to help you make the most of your marketing data.
This month, dive into our new video series on data transformation, discover how to leverage our LinkedIn Conversions API integration, and learn how to fix common data challenges in our upcoming webinar. Plus, find out where you can connect with the Supermetrics team at exciting industry events. Let's make May your most data-driven month yet!
What's inside this edition:
- Data transformation video series
- LinkedIn Conversions API integration
- Webinar: Fix your data story
- Supermetrics at Events
- Customer Spotlight: Philips Healthcare
- Podcast: The future of MarTech
- New early access data sources
Watch the practical videos to see how data transformation works
This video series guides you through using Supermetrics for your data transformation needs, with a focus on data blending and custom fields. You'll find tutorials on:
- Paid channel mix template
- Organic social mix template
- Last-click attribution template
- Currency conversion
- Regional-level ad performance
How to use Supermetrics for LinkedIn conversions API
Conversions API helps you activate conversion event data to improve your campaign performance. Come try our LinkedIn conversions API integrations for free. Here's the support article to help you get started.
- Step 1: Set up your LinkedIn conversion tracking
- Step 2: Set up conversion data in Google Sheets
- Step 3: Set up a new data stream
- Step 4: Start activating conversion data in LinkedIn
Webinar
How much time do you waste weekly trying to organize your marketing data?
Inconsistent data formats, siloed data across platforms, inaccurate attribution – these are common problems for marketers. But they don't have to be your problems.
On May 28, join our webinar — Why your data isn't telling the full story (and how to fix it with Data Transformations) — and we'll show you how you can:
- Effortlessly blend data from different sources for a complete performance overview.
- Create custom metrics and reports that make sense for your business.
- Automate data normalization to ensure accuracy and consistency.
Psst.. Even if you can't attend live, register to receive the recording.
Events
We’re back! Gain a competitive edge at Supermetrics' flagship virtual event, SuperSummit APAC 2025 covering key trends and challenges impacting marketing measurement across the region.
Join us virtually at 11:30AM SGT / 1:30PM AEST on Wednesday, 4th June 2025, to grow with your data and hear from top industry experts in APAC - Hubspot, The Ascott Limited, Omnicom Media Group (OMG), and many more!
- Date: Wed, June 4th, 2025
- Time: 11:30AM SGT / 2:30PM AEST
- Location: Virtual (from wherever you are!)
Secure your spot today by registering here
Can’t attend live? Register anyway, we’ll send you the recording!
Supermetrics is headed to Dublin Tech Summit!
We’re thrilled to be part of Dublin Tech Summit this May 28–29 at RDS Dublin. Join us for two days packed with innovation, insights, and networking.
🔹 Explore cutting-edge marketing data solutions
🔹 Meet our expert team and get your questions answered
🔹 Snag some awesome Supermetrics swag
🎤 Catch our CEO Anssi Rusi on stage on May 28 at 11:30 with a talk on:
“Sell Me Something Smart: The Next-Gen MarTech”
💬 Want to connect 1:1? Book a meeting with us in advance to secure your spot!
See you in Dublin!
This June, the Cannes Lions will assemble the world's advertising leaders again, and Supermetrics will be right there with them. Cannes Lions offers a unique opportunity to engage with the most innovative ideas and connect with industry peers. You’ll experience unparalleled creativity, witness award-winning campaigns, and hear from influential thought leaders.
We’re excited to be part of this event and hope to see you there! Register your interest for a meeting with us here.
11 June, the Google Cloud Summit Nordics returns to Stockholm—and Supermetrics will be right there at the heart of it. Whether you're joining in person or tuning in digitally, this summit is your gateway to the latest breakthroughs in AI & ML, generative AI, app modernization, data cloud, and more. As the cloud landscape evolves into a new agentic era, the Summit offers a unique chance to connect with leading experts, explore real-world innovations, and spark ideas that move your business forward.
Supermetrics CEO Anssi Rusi will be on stage to share something truly exciting—and you’ll also find us at our booth, ready to chat all things data.
We’d love to meet you there - register now!
🌟 Customers of the Month: How Philips Healthcare Transformed Marketing Data in Just 6 Months
Managing thousands of global campaigns was a challenge for Philips Healthcare’s analytics team. Scattered data, manual exports, and time-consuming processes were slowing them down—until they adopted Supermetrics.
In just six months, they built a scalable data infrastructure that:
- Saved 40% of analysts' time by automating data collection
- Centralized digital marketing data for faster insights
- Transformed analysts from data providers to insights experts
New podcast: The future of the marketing tech stack—real talk on CDPs, AI, and measurement
In this episode of The Marketing Intelligence Show, Supermetrics’ Matt Simmonds breaks down what marketers are really facing in 2025: too much data, too many tools, and too much AI hype. You'll hear how Supermetrics is helping marketers navigate it all—by focusing on flexibility, connectivity, and solving actual problems.
New early access data sources
Data source available in early access: Squarespace Commerce, PrestaShop, Close CRM, and Google Ads Keyword Planner.
Connect to our early access data sources here or browse all existing ones.
