On June 10, 2025, Meta made changes that affected how data is fetched for the Facebook Ads data source.
First, queries that include both the "Reach" metric and breakdown dimensions (like "Gender", "Country", "Placement", and others) are limited to the last 13 months. Meta changed this to improve API performance.
Second, was a change to how some attribution settings are handled, to help reduce discrepancies between the API and the Ads Manager.
- Action report times are automatically selected by the API, which means users don't need to select this setting for the query. The Supermetrics setting "Report time action stats" no longer needs to be selected.
- Unified attribution is always enabled, so the Supermetrics setting "Disable unified attribution setting" no longer works.
More details about the changes can be found in our support article.
Next steps
For the Reach change:
If you are splitting the "Reach" metric with breakdown dimensions, you may need to update the date range of the query to be 13 months or less. Otherwise, you will see an error message starting June 10, 2025.
For the attribution settings changes:
You no longer need to use the "Report time action stats" setting, as the Meta API handles this automatically. It's removed from the available query settings, and for any queries that have it selected, the setting is ignored.
You can no longer use the "Disable unified attribution setting" option, as the Meta API automatically selects this based on your Ad Set level settings. It's removed from the available query settings, and for queries that have it selected, the setting is ignored.
More detailed guidance can be found in our support article.
