Meta Custom Events

This would be so helpful!

This feature would be a game changer

+1

We figured out a workaround for us to pull this into our clients’ reporting, but we’d love this to be in the product.

Happy to help anyone who is struggling with this at the moment.

If you could share the temporary work around that would be great ​@MetricMavenFounder! 

Hey ​@adam246,

It requires setting up a Meta app to pull data directly from the API and building a couple of services in GCP to pull the data into your data warehouse. I don’t think it can be explained entirely here, but I'd be happy to show you over a call if you’re interested.

Disclaimer: we pretty much exclusively work with website events, like a form fill. We use Supermetrics for Google Sheets.

​@adam246 The workaround we’ve used: If you create a custom conversion in the Meta Ads UI based off of your custom event, then you can query for it using: offsite_conversion (in the Supermetrics sidebar, this is ‘Website conversions’)

When you create a custom conversion that is defined by your custom event, Meta will force you to use additional logic, like and URL contains. We just use a “/” as any site page URL will have a slash symbol. Ultimately, you have a custom conversion that is (essentially) defined by the custom event, and a “/’ found in URL. 

If optimizing toward this particular event in the ads UI, we will select the custom conversion when setting up the ad set. Overall, we pretty much exclusively work with custom conversions where the ads UI is concerned. If memory serves correct, you can leverage either ActionTypeWithCustomLabels or ActionType as dimensions to split performance by the custom conversion name or custom conversion ID (for “event breakout”). Documentation

Hope this helps!

This is something we’ve been looking at in the background for a while, but as custom events seem to be sourced through the Conversion API and not the Insights API that we use to get the other standard conversions and custom conversion, its not ready-to-use in an easy way.

As Roslyn noted, if you can get the custom event into the form of a custom conversion, then we support those and it can be more easily integrated. But I know those have some limitations both in setup and I think how many Meta even allows you to have. So its not a perfect solution.

We will continue to investigate options around this - we agree this would be a killer feature if we can get it working and integrated with the other reporting data. 

Thank you,

Jessica