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Request for Hubspot new metric - Marketing Email - Reply Rate / Reply Count

  • July 3, 2025
  • 4 replies
  • 36 views
datpham27
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I'd like to request the addition of two new metrics for the HubSpot connector: Marketing Email Reply Count and Marketing Email Reply Rate. These would provide valuable insight into recipient engagement beyond opens and clicks, helping us better assess the effectiveness of our campaigns.

 

Suggested Metrics:

  1. Reply Count – The total number of replies received for a specific marketing email.

  2. Reply Rate – The percentage of recipients who replied

These metrics would be especially useful for analyzing reply-driven campaigns and measuring audience interaction more accurately, helping to guide optimization efforts across campaigns.

 

4 replies

Sahra
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  • Sahra
  • Community Moderator
  • July 11, 2025

​@datpham27 Thanks for your suggestion! These would indeed be valuable engagement metrics. I’ve convert  this into an idea/ feature request for our HubSpot connector so our product team can assess feasibility. We’ll track demand and keep you posted on updates. Appreciate you taking the time to share this idea! 😃

Sahra
jessiebrock
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  • jessiebrock
  • Community Moderator
  • October 7, 2025

Thank you for the request!

I checked and it does not appear that the Marketing Email API supports this metric for statistics data, so I don’t believe we can support this at this time.

I’m sorry we’re unable to honor your request due to lack of API support.

Jessica

Sahra
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  • Sahra
  • Community Moderator
  • October 14, 2025
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Sahra
jessiebrock
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  • jessiebrock
  • Community Moderator
  • March 4, 2026
Open→Closed
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