Hi team,
Meta recently introduced the “Instagram follows” metric in Ads Manager, which allows advertisers to track the number of new Instagram followers generated directly from ad campaigns (at campaign / ad set / ad level).
This metric is already visible in Ads Manager (see attached screenshot), and it should also be available through the Meta Ads reporting API.
However, it is not yet supported in the Facebook Ads connector in Supermetrics, which prevents us from including it in our automated reporting.
📌 Request: Please add the Instagram follows metric (new followers generated by ads) to the Facebook Ads connector, alongside the existing ad performance metrics (impressions, clicks, conversions, etc.).
This would enable us to:
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Directly measure Instagram followers acquired through ads,
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Link ad spend to community growth on Instagram,
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Centralize reporting with all our other campaign KPIs in Supermetrics.
➡️ Reference: The metric has been available in Ads Manager since July 2025.
Thanks in advance for prioritizing this integration 🙏
