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As indicated on Adjust’s support page, SKAdNetwork metrics are available via API. 

For digital marketers like us — especially those running app campaigns and tracking performance through MMPs, metrics such as SKAN Installs, SKAN Reinstalls and SKAN Conversion Value are extremely important for both reporting and optimization.

That’s why having access to these metrics via Supermetrics would be incredibly valuable for all of us.

Hello,

Have you had a chance to look into this? Will it be possible to use SKAN metrics in the near future?

Thank you in advance.


Hey and thank you for submitting the idea! This feature is not currently on our roadmap, but it looks like a relevant feature that we could come back to in the future if we see more demand.


Thank you.


I just wanted to reiterate the importance of supporting SKAN metrics. As privacy-first measurement continues to evolve, especially within iOS campaigns, the ability to access and analyze SKAN data is becoming increasingly critical for campaign optimization and performance evaluation.

I understand this feature isn’t currently on your roadmap, but I truly believe it would add great value to many advertisers and agencies.

looking forward to any updates on this!


Totally agree!


Thanks so much ​@digitalhouse and ​@ads-optdcom for reaching out and for clearly articulating the importance of SKAN metrics. We completely understand how crucial privacy-first measurement, especially within iOS campaigns, is becoming for campaign optimisation and performance evaluation. 

While SKAN support isn't on our immediate roadmap, we truly value your detailed feedback. We're constantly evaluating our priorities based on customer needs and the evolving industry landscape. Please be assured that your input has been shared with our product team, and it helps us shape future discussions.

We appreciate you being a part of our community and for helping us understand what matters most to you!