This masterclass is your guide to transitioning from data reporting to data activation using our shared AI ecosystem. Evan emphasizes that the key to future success is adopting AI for specific, high-value use cases.
This page serves as your central resource for the 8 most powerful AI use cases, built on the Supermetrics platform vision of Connect, Manage, Analyze, and Activate.
Unlock the power with 8 AI use case tutorials
The following articles feature short video snippets from the DMEXCO Masterclass, breaking down complex AI strategies into quick, actionable steps.
| Area of focus | Use case tutorial | Key benefit |
| Data preparation | AI text enrichment: Transform unstructured data into insights | Translate reviews, score sentiment, and identify subjects from ad comments automatically. |
| Data preparation | AI image decomposition: Analyze creative performance | Generate labels and custom insights for your entire creative library, turning images into analyzable data dimensions. |
| Analysis | Conversational analytics: Chat with your data in Looker Studio Pro | Interact with marketing data using natural language queries, making powerful analysis accessible to everyone. |
| Reporting | AI-generated campaign reports: Automate stakeholder decks | Automatically generate campaign recap slides and analysis directly from your live Looker Studio dashboards. |
| Reporting | AI-embedded campaign reports: Live data in your presentations | Embed live, analysis-backed charts and tables directly into existing presentation templates and refresh with one click. |
| Activation | AI-generated campaign recap podcasts: Insights on the go | Generate an audio recap of your reports using Google Notebook LM, ideal for stakeholders who prefer listening over reading. |
| Activation | Supermetrics Agent: Preview automated reporting & creative generation | See the future of the Supermetrics Agent generating performance reports, visuals, and draft creative assets. |
| Integration | BigQuery, Looker, and Agentspace: The foundation for intelligent action | Understand how the Looker semantic layer and BigQuery data structure power Agent Space, enabling intelligent data decisions. |
Take the next step
Evan reminds us that the key question isn't which tools to use, but "What will you do next?".
Start exploring the individual use-case tutorials above to find the high-priority project that makes the most sense for your team today.