The Supermetrics Agent, launching in Google Agent Space, marks the strategic shift from data analysis to data action. This agent allows users to interact with their marketing data in natural language to automate complex workflows, including generating comprehensive performance reports and drafting new creative concepts.
Video tutorial: Supermetrics Agent use case
Key learnings and action steps
| Feature/Concept | What it does | Your action for preparation |
| Performance reporting | Fetches relevant information and generates a complete performance report instantly upon request. | Define your metrics: Clarify the specific metrics and dimensions your team requires for a routine performance check (e.g., ROAS, CPA, Leads per platform). |
| Creative analysis | Provides a dedicated report interpreting the performance of individual creatives, linking out to the specific assets. | Integrate data: Ensure your creative library data is flowing into your data environment (e.g., BigQuery), ready for the agent to access. |
| Creative ideation | Generates a draft image based on the elements (e.g., colors, style) of the top-performing creatives. | Use as a springboard: Utilize the agent's output as an ideation springboard for your creative team, saving time on initial concepting. |
| Agentic action | The agent doesn't just analyze data; it takes action, fulfilling the "Activate" portion of the Supermetrics platform vision. | Identify workflows: Start thinking about specific, high-priority use cases in your organization where an agent could automate repetitive tasks. |