We live in a multimodal world where data can be consumed by reading, listening, or interacting. Using Google's Notebook LM within the Agent Space suite, you can take those static campaign recap reports generated from your Supermetrics data and turn them into an engaging, fully AI-generated podcast. This is a massive productivity unlock for busy stakeholders.
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Video tutorial: AI-generated campaign recap podcasts use case
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Key Learnings & Action Steps
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| Feature/Concept | What it does | Your action in Notebook LM / Agent Space |
| Multimodal consumption | Allows stakeholders to consume report data by listening (e.g., while cycling home) instead of reading. | Load source: Load your campaign recap report (generated from Looker Studio, fed by Supermetrics) into Notebook LM. |
| Generate audio | Notebook LM converts the written analysis and data points into a conversational, AI-generated podcast segment. | Create podcast: Use the platform to generate the audio file, offering a dynamic way to share critical performance information (e.g., peak performance, trends). |
| Interactive research | You can interact with the report inside Notebook LM, asking questions or bringing in additional findings. | Amplify insights: Use this feature to easily do additional research on a finding before presenting to stakeholders. |
| Productivity unlock | This tool saves time for both the reporter and the consumer of the data, marking a major shift in reporting workflows. | Streamline delivery: Share the audio recaps with marketing leaders who need quick updates but lack time for deep document review. |