My biggest takeaway is that Supermetrics is evolving into a Marketing Intelligence Platform and I’m curious about the next steps!

1st session. Supermetrics is evolving from data connections to a full fledged Marketing hub

A new interface.

My takeaway from SuperSummit today is how new Marketing Intelligence platform is going to be a game changer! How easily reports and audiences can be created and exported, how data can be easily visualized, simply a one-stop-shop for all marketers! No code needed, because new interface is very user-friendly.

P.S. and of course the fact that Aleks mentioned, that about 15 million rows of data are generated in general per month and if you put 15 million rows of data into the spreadsheet, the spreadsheet will be 60 km long :D 

Hello! I am repeating in my head the 3 golden nuggets of wisdom (from the 2nd session) in pushing for a culture of effectiveness in this era of messy data:

1. Not being afraid of not knowing where data sources are, we just have to be creative.
2. Not being bogged down by specific metrics, we just have to remember the big picture.
3. Not having multiple channels of reporting, we just have to have a central source of truth.

All made easy by Supermetrics Super excited to have more users in our market to push this noble agenda!

Shabaz’s session is amazing! My takeaways are:

1. Speed is key in winning the digital marketing space. Test fast and fail fast in order to act and optimize quickly.
2. Approval is often the bottleneck but it starts with alignment of mindsets by all stakeholders to move fast.
3. At the age of AI, automation is important in scaling ads. 

-Mae

A very insightful event with amazing content to all of us who deal with costumers, brands and industries. I am impressed and very happy to get to know Supermetrics.

Biggest takeaway for me is that the customer journey is no longer linear, hasn’t been for a while. And we need to embrace and try to understand the messy middle.

Shabaz’s session was insightful! Key takeaways include the importance of speed and automation in digital marketing, with a focus on testing and optimizing quickly. Focus on generating diverse ideas, refining the best ones, and iterating to achieve optimal results.

Insightful Summit! Measurement Strategy is a journey. Each metric has to be assessed. AI is truly a game changer. Creativity is important and am looking forward to Supermetrics Hub!!

Hi! My biggest takeaway was from Shabaz’s session.

When it comes to growth marketing you need to be constantly creating and testing ads to get results fast. Work with your creative team to develop efficiencies using AI like MidJourney or ElevenLabs before expanding the team. 

I am looking very much forward to being able to create custom data profiles that can then be used as a blueprint enabling us to create reports for various customers in a few seconds. Right now we have to go the long way around and merge data from various sources in a Google Sheet, using multiple formula and calculations before being able to transport the data in to Google Looker Studio. I just need to convince our finance department of the extra cost - wish me luck!

The conference emphasized data-driven strategies, creative testing for e-commerce growth, comprehensive marketing measurement, and agile responses to TikTok trends. Effective data foundations, automation with manual analysis, and cross-team collaboration allow brands to refine insights, optimize marketing impact, and authentically engage audiences in a fast-paced digital landscape.

 

E-commerce Growth through Creative Testing:
Data-driven creative testing in paid social ads enables e-commerce brands to scale high-performing content quickly. Rapid testing and streamlined approval help identify effective ads, driving immediate conversions and long-term growth in a competitive market.

Comprehensive Marketing Measurement with Data Foundations:
Strong data foundations allow for holistic marketing insights. Integrating attribution, marketing mix modeling, and incrementality testing helps optimize budgets and strategies, providing a well-rounded view of short- and long-term marketing impact.

Maximizing Data Value with Balanced Analysis and Governance:

Combining automation with manual analysis streamlines data management, enhancing strategic insights. Prioritizing governance, cross-team collaboration, and KPIs enables companies to refine SEO, overcome challenges, and adapt within the evolving digital landscape.

Leveraging TikTok Trends for Cultural and Business Impact:
TikTok’s viral trends offer brands growth opportunities by leveraging Nano Trends, Trend Signals, and Trend Forces. Tools like TikTok’s API and Supermetrics help brands align content, engage audiences authentically, and drive measurable results in a fast-paced platform environment.

“Make sure you are telling a story with the data you have”

Nicola & Sarah - UM

Marketing Intelligence Platform evolution is a game changer for me and something that I will await in much anticipation!!!

Thank you everyone for sharing your great SuperSummit 2024 insights

Reading them through inspired us to do more events like SuperSummit and create even more insightful sessions for you! 

The most upvoted response we’ve got was an insight from ​@wussley:

Hello! I am repeating in my head the 3 golden nuggets of wisdom (from the 2nd session) in pushing for a culture of effectiveness in this era of messy data:

1. Not being afraid of not knowing where data sources are, we just have to be creative.
2. Not being bogged down by specific metrics, we just have to remember the big picture.
3. Not having multiple channels of reporting, we just have to have a central source of truth.

All made easy by Supermetrics Super excited to have more users in our market to push this noble agenda!

Love this insights

Congrats ​@wussley! We’ll contact you shortly via email about your prize