Skip to main content
SuperSummit 2024: Watch on-demand sessions
SuperSummit 2024 Image

SuperSummit 2024: Exclusive On-Demand Sessions

Catch up on expert insights and strategies from top marketers and data leaders at your own time and learn how to improve your marketing in 2025.

Watch all sessions

How was your SuperSummit experience?

We want to hear from you! Share your feedback and help us make future events even more valuable.

Share feedback

Win a prize: Share your takeaways!

What stood out to you at SuperSummit? Tell us your biggest takeaway for a chance to win a prize!

Join the challenge

Take the next step with Supermetrics

Book a demo with one of our experts and Supermetrics can help you master your marketing.

Book a demo

Featuring

Google Cloud logo Venture Beyond logo TikTok logo BBC logo McCann logo Snapshot logo

Watch on-demand sessions

Proving marketing effectiveness in the age of data fragmentation

As marketers are inundated with data from multiple, often disconnected sources, proving campaign effectiveness becomes more complex. This session will tackle how to navigate the challenges of isolated data streams while still demonstrating marketing success. We will dive into methodologies for unifying disparate data points, building robust performance indicators, and presenting data-driven results that showcase true effectiveness in marketing efforts, particularly in media strategy and creative executions.

Sarah Clarke
Sarah Clarke Strategy Director, McCann
Nicola Daniel Managing Partner, McCann

Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024

Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social in 2024.

Speaker Name
Shahbaz Khokhar CEO, Venture Beyond
Gabrielle Stafford CMO, Supermetrics

Modern marketing measurement with Supermetrics and Google Cloud

Join us to explore what modern marketing measurement should look like, utilizing Google's Modern Measurement Playbook. We will go over how marketing leaders at brands and agencies can unlock actionable insights to drive growth. This session will go into how the powerful combination of multiple measurements fuels data-driven decisions in the privacy-first world.

Jakob Pörschmann AI Specialist Customer Engineer, Google Cloud
Outi Karppanen Lead Marketing Analytics Strategist, Supermetrics

How BBC and Snapshot maximize the value of marketing data

Zach Bricker leads a customer panel with BBC’s Rich Nazarewicz and Snapshot’s Sean Whitmore as they discuss the evolution of data and analytics across their combined 40+ years of marketing experience. The session unpacks the challenges and triumphs of building marketing data stacks that enable efficient decision making with data.

First Speaker Name
Sean Whitmore Director of Digital, Snapshot
Rich Nazarewicz
Rich Nazarewicz Global Lead Search Strategy & SEO Product, BBC
Zach Bricker
Zach Bricker Lead Solutions Engineer, Supermetrics

TikTok trends: Turning viral moments into business results

47% of marketers say that improving brand awareness is a marketing priority for the next 12 months. In this session, you'll learn how to make the most of TikTok trends to boost visibility and engagement. We’ll explore what makes a trend on TikTok, from nano to macro, how to spot the ones with real potential, and how to analyze TikTok data.

Ankita Mehta Shodhan,
Ankita Mehta Shodhan Product Marketing Lead, TikTok
Kristina Knut Creative Program Manager, Supermetrics

What attendees loved about SuperSummit 2024

Centered Image