SuperSummit 2024: Exclusive On-Demand Sessions
Catch up on expert insights and strategies from top marketers and data leaders at your own time and learn how to improve your marketing in 2025.
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Proving marketing effectiveness in the age of data fragmentation
As marketers are inundated with data from multiple, often disconnected sources, proving campaign effectiveness becomes more complex. This session will tackle how to navigate the challenges of isolated data streams while still demonstrating marketing success. We will dive into methodologies for unifying disparate data points, building robust performance indicators, and presenting data-driven results that showcase true effectiveness in marketing efforts, particularly in media strategy and creative executions.
Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024
Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social in 2024.
Modern marketing measurement with Supermetrics and Google Cloud
Join us to explore what modern marketing measurement should look like, utilizing Google's Modern Measurement Playbook. We will go over how marketing leaders at brands and agencies can unlock actionable insights to drive growth. This session will go into how the powerful combination of multiple measurements fuels data-driven decisions in the privacy-first world.
How BBC and Snapshot maximize the value of marketing data
Zach Bricker leads a customer panel with BBC’s Rich Nazarewicz and Snapshot’s Sean Whitmore as they discuss the evolution of data and analytics across their combined 40+ years of marketing experience. The session unpacks the challenges and triumphs of building marketing data stacks that enable efficient decision making with data.
TikTok trends: Turning viral moments into business results
47% of marketers say that improving brand awareness is a marketing priority for the next 12 months. In this session, you'll learn how to make the most of TikTok trends to boost visibility and engagement. We’ll explore what makes a trend on TikTok, from nano to macro, how to spot the ones with real potential, and how to analyze TikTok data.
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