What’s new at Supermetrics in October 2025
October’s update includes a dashboard management update, the release of a brand new feature, Data Explorer, new events, and content.
Product update
Dashboard management is here
You can now search, sort, and organize all your dashboards in one place — making it easier to keep everything up to date. 👉 Try now!
What’s new:
- See who last edited a dashboard
- Search, filter, and rename dashboards
- Edit descriptions and data sources
- Duplicate or delete dashboards
These updates make dashboards easier to manage and reuse. We’d love to hear your feedback on dashboards! If you can spare 3-4minutes, answer this short survey. It’ll help us develop dashboards further! Next, we’re working on custom dashboard creation and sharing.
Data Explorer released
Data Explorer is a simpler, easier way to look at your data. Build queries without errors, rearrange tables on the fly, and share insights safely with your team. Read more.
What’s new:
- Smarter queries: incompatible fields are automatically disabled helping you build valid queries
- Instant trend insights: compare performance across any time period
- Flexible views: rearrange tables to analyze metrics side by side
- Secure collaboration: control who can view, edit, or share data
These improvements make exploring performance trends and insights more efficient and intuitive.
Retail Media data source connectors
The new Retail Media data source category is here, simplifying your advertising analysis! This category brings together all your retail data sources, including Amazon Ads, Amazon DSP, Criteo Retail Media, Lazada Ads, and Shopee Ads. Our newest additions are Walmart Connect (Display) and Walmart Connect (Search). Now you have one central place to see ad performance and sales. You can easily combine this retail data with information from other marketing platforms—like Google or Meta—giving you a single, clear view of the customer journey and helping you make better investment decisions.
👉Find all our Retail Media data sources from our connector gallery here.
New early-access data source connectors
Data source available in early-access: Axon by AppLovin, Edwic, Eloqua, and MNTN.
You can read more about these data sources in this Supermetrics Community post.
👉Connect to our early access data sources here or browse all existing ones.
Events
Join us for an exclusive TableTalks dinner in Madrid, in partnership with LinkedIn
We’re bringing TableTalks to Madrid! Join Supermetrics and LinkedIn on Tuesday, 4th November at 20:30 for an intimate dinner at the beautiful Bodega de los Secretos (Calle de San Blas, 4, Centro, 28014 Madrid).
This isn’t your average dinner — it’s a curated evening designed for marketing and data leaders to share ideas, spark conversations, and explore what’s next in data-driven marketing, automation, and AI.
- Here’s what to expect:
A gourmet 3-course dinner in a private setting
Honest conversations with peers facing similar challenges
Actionable insights and real-world use cases to take back to your team
Spots are limited, so secure your seat today and be part of a night where ideas meet opportunity.
Virtual Demo: Agentic AI in Action – 22 October
We're excited to announce our partnership with Data Science Connect as a sponsor for the upcoming virtual event, Agentic AI in Action: 10-Minute Demo Spotlights from the Frontier! This exclusive online event offers a focused look at the latest in Agentic AI, and we invite you to join us on Wednesday, October 22, at 2 PM ET / 11 AM PT for a live demonstration.
👉Secure your spot today and see cutting-edge AI in action.
Customer spotlight: How Shopee turned scattered data into a strategic advantage with Supermetrics
Shopee’s marketing team was spending hours pulling reports from multiple ad platforms. With Supermetrics, they automated data collection and built real-time dashboards that gave them a single source of truth.
The results?
- Cut reporting time by up to 50%
- Accurate, cross-channel insights
- More time for strategic growth and optimization
This shift from manual reporting to strategic intelligence has given Shopee a competitive edge in a fast-moving, hyper-competitive ecommerce market.