SuperSummit APAC 2024: Exclusive on-Demand sessions
Catch up on expert insights and strategies from top marketers and data leaders at your own time and learn how to improve your marketing in 2025.
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Driving growth by embracing messy marketing
There's more data than ever before and it's becoming increasingly harder for marketers to keep track of what data they have and how to use it. Both marketing specialists and leaders prioritize immediate ROI and revenue, but struggle to justify budgets across channels and plan to invest in more advanced measurement techniques. Join this session as we uncover insights from 3rd party research to understand how marketers are justifying their 2025 marketing investments.
Defining Modern Marketing Measurement: How to optimise your marketing effectiveness and fuel growth
In this evolving digital landscape, having a strong framework for assessing marketing effectiveness will be crucial for future success. Amidst budget constraints and data challenges, there is an increased need for marketing efficiency through bridging data gaps and understanding consumer journeys. In this fireside chat, Kevin and Outi will explore modern marketing measurement solutions such as Modern Mix Modelling (MMM) and utilizing AI to enhance tracking, analysis, and strategy optimization.
From Search to Scroll: Scaling Your Brand with Gen Z and Alpha on Social Media
Millennials traditionally rely on search engines to discover brands, but for Gen Z and Alpha, social media is now the gateway. In this session, we’ll explore how established and emerging brands can pivot their paid social strategies to capitalize on this shift, leveraging social media for brand discovery. Discover tools to analyze creative effectiveness, key metrics for measuring success, and the critical partnership between creative and ad operations team.
AI in Marketing: Real Solutions for Real Business Challenges
It's essential to have the right solutions for the right jobs. From solving attribution challenges to data wrangling to real-time insights and even customer experience transformations, Google Cloud AI can make a marketer's job much easier. In this very special fireside chat, we're bringing together Google, Omnicom Media Group, and TRKKN to share how some of Australia's big brands in automotive, finance, and health are transforming their business and marketing efficiency with Google Cloud AI.
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