To get a complete picture of your marketing performance, you can't rely on just one or two data sources. You need to pull data from every platform, channel, and tool you use. That's the core mission of Supermetrics' connectors. With a massive library of integrations, Supermetrics ensures that you can tap into every data source that matters to your business, bringing all your insights into one unified location. 
More than just connectors, they're your data lifelines 
A Supermetrics connector isn't just a simple link. It's a powerful tool designed to pull granular, ready-to-analyze data from your favorite marketing and sales platforms. This allows you to centralize your reporting and move beyond data silos to get a holistic view of your performance.
Our library of connectors spans a wide range of categories, ensuring you'll find the ones you need:
-
Paid Media: From core platforms like Google Ads, Facebook Ads, and Microsoft Advertising to specialized ones like Pinterest Ads, TikTok Ads, and Snapchat Marketing.
-
Web Analytics: Get deep insights from Google Analytics 4, Adobe Analytics, and Google Search Console.
-
Social Media: Pull data from platforms like Instagram Insights, LinkedIn Company Pages, and X Organic (Twitter).
-
Ecommerce: Connect to your online stores on Shopify and WooCommerce.
-
SEO: Analyze your SEO performance with connectors for popular tools like Ahrefs and Semrush.
-
Sales & CRM: Link your marketing data to sales outcomes by connecting to platforms like Salesforce and HubSpot.
And this is just the tip of the iceberg! With a library of over 100 connectors, you have the freedom to choose exactly what you need.
From source to destination: a seamless flow 
The true power of Supermetrics' connectors lies in their ability to not only pull data but also to push it to a wide range of destinations. Whether you're a marketer who lives in a spreadsheet or a data analyst who needs information in a data warehouse, Supermetrics has you covered.
-
For Spreadsheets & BI Tools: Connectors seamlessly bring your data into Google Sheets, Microsoft Excel, Looker Studio, and Power BI.
-
For Data Warehouses & Storage: Automate data transfers directly into Google BigQuery, Snowflake, and cloud storage services like Amazon S3.
This flexibility means your data is always exactly where you need it, ready for reporting, analysis, and custom dashboards.
Going beyond the standard: your custom data sources 🧱
Even if a platform isn't on our list, you can still bring your data into Supermetrics. With our Custom Data Import feature, you can upload structured data from any file (like CSVs or spreadsheets) and treat it like a native connector. This allows you to include everything from offline marketing metrics to custom in-house data in your unified reports.
Don't see a data source or metric you need? Let us know! 
Our connector library is constantly growing, and we prioritize building integrations and adding metrics and dimensions based on what our users need. If you're looking for a data source we don't yet support, or a specific metric or dimension that you can't find, you can submit an idea directly in our community. We'd love to hear your feedback!
Submit your idea: Head over to our community idea forum to let us know what you'd like to see next: Create new idea in the Community
Stay connected, stay ahead 
In today's complex marketing landscape, having a robust and flexible set of connectors is not just a luxury—it's a necessity. Supermetrics' extensive connector library empowers you to unify all your data, automate your reporting, and spend more time on what truly matters: uncovering valuable insights that drive your business forward.
Learn more: For a comprehensive list of all our data source connectors and what you can pull from them, visit our official documentation: About data source connector types.