Thank you everyone who joined our SuperSummit 2024 
Hope you found all the sessions useful 
Attached you can find the slides from my session with Jakob from Google Cloud and the key takeaways I think are the most important to remember:
- Data First: A strong data foundation, including omni-channel collection, integration, and unified storage, is crucial for accurate measurement.
- Data Quality = Result Quality: Garbage in, garbage out. The quality of your data directly impacts the quality of your insights. Focusing on data quality from the start is crucial for accurate and reliable measurement. We'll be diving deeper into this topic in an exclusive, community-only webinar on 14th of November! Sign up here
- Measurement is a Journey: Start with channel-specific performance, then explore cross-channel allocation and strategic planning using methods like data-driven attribution and MMM.
- The Power of Combined Measurement: Different measurement methods work best together, providing a more complete picture of your marketing effectiveness.
- Trusted Partners are Essential: Work with partners like who allow you the freedom of owning your own data foundation
Let us know where you are in your measurement journey or if you have any questions feel free to ask in this post!