Hi everyone!

I’ve had the pleasure of working with our team on our new 2025 Marketing Data Report that was just released  We’ve been digging deep into how marketing teams are using data and the results are.. well, eye-opening, but also I would assume to most a bit comforting that you are not struggling alone.

We are living in a Data Paradox: At the same time we are all becoming more and more data-poor (especially considering quality data) but we are also drowning in data.

And both of these can be true at the same time, since:

•  Data poor: Marketers have been relying heavily on third-party data which has made them feel data-rich. But it has been a false impression since the slow death of the cookies is revealing how the entire framework of how we build data and tracking has been built on top of them. And now our foundation is shaking and it’s revealing the lack in quality.
•  Drowning in data: But at the same time our report shows that we are drowning in data since there is 230% more data now than there was in 2020 (or back in 2015 when I was buying digital ads) and 56% of marketers say they don’t have time to analyze their data thoroughly

What does this mean for you? It's time for a mindset shift. We need to move from a "data hoarding" mentality to a "data curation" mentality.

You can download the full 2025 Marketing Data Report here 

I’d love to hear your thoughts on the report! What insight surprised you or resonated with you?