Thanks everyone who joined the Supersummit last week and our talk on proving marketing effectiveness in the age of data fragmentation. Please find the slides below attached, as well as our top three tips:
- Don’t be afraid if you don’t have all the data. There are always ways around it to tell the story you want to tell, you just have to get creative and use proxy data sources
- Remember the big picture and balance this with the immediate need. Make sure everything tiers up to your bigger, broader business goals, whilst having short-term indicators of performance which let stakeholders know you’re on the right lines
- Make sure you have a central source of truth with a report or dashboard so it’s easy to see everything in one place
If you have any questions (I know we didn’t get to any on the call), drop them below and we’ll be happy to respond with our POV. Do you have any thoughts on how we can measure marketing effectiveness with fragmented data sources? Would love to hear everyone’s experiences so we can all learn 