With Universal Analytics now officially retired as of July 1st, many marketers are finding themselves in uncharted territory with GA4. 

If you're still getting to know GA4, you're not alone. This new version brings many changes and improvements, but it can initially be overwhelming. 

Here are our resources to help you navigate the transition smoothly and make the most out of GA4's powerful features!

📖 Read: ‘Google Analytics 4 guide for marketers: How to set up your properties and make the most of your GA4 data’.

📹 Watch: ‘How to visualize your GA4 data in Looker Studio using user journey visualizations’:

Watch: ‘How to check that your GA4 setup is correct with Online Metrics audit tool’