In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, walks us through:

• How Philips automated reporting and improved data trust
• The role naming conventions played in scaling fast
• Why centralizing data ownership in marketing is a game-changer
• How the analyst role is evolving with AI and automation
• What’s next for Philips’ marketing data journey

If you're working on improving data workflows, reporting automation, or simply want to hear how a global team transformed its analytics stack—this one’s for you.

Tune in now: https://supermetrics.com/podcasts/philips-healthcare-data-transformation
 

Related read: Campaign naming conventions: The key to cleaner and reliable reporting

Let us know your favourite takeaway or how you're solving similar challenges in your org!