In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, walks us through:
- How Philips automated reporting and improved data trust
- The role naming conventions played in scaling fast
- Why centralizing data ownership in marketing is a game-changer
- How the analyst role is evolving with AI and automation
- What’s next for Philips’ marketing data journey
If you're working on improving data workflows, reporting automation, or simply want to hear how a global team transformed its analytics stack—this one’s for you.
Tune in now: https://supermetrics.com/podcasts/philips-healthcare-data-transformation
Related read: Campaign naming conventions: The key to cleaner and reliable reporting
Let us know your favourite takeaway or how you're solving similar challenges in your org!