Marketers are dealing with 230% more data than in 2020. How are you supposed to keep up?
In this episode of The Marketing Intelligence Show, we go straight to the source. Aleksander Cardwell sits down with our Chief Product & Technology Officer, Matt Simmonds, to break down the key findings from our just-released 2025 Marketing Data Report.
We cut through the buzzwords to give you a realistic look at the future of the marketing tech stack.
Here are your key takeaways:
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The data explosion is here. Learn what managing 230% more data actually means for your daily workflow and strategy.
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Debunking the hype: Get the truth behind "composable CDPs" and why AI hasn't been the silver bullet many promised.
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Why personalization and measurement are still broken—and what you can do to fix them in your own stack.
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A practical path forward: Matt shares tangible first steps to reduce complexity and build a more flexible, functional martech ecosystem.
Watch the full episode here:
Let's discuss!
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Are you feeling the "data deluge" in your role? What's the biggest challenge it creates?
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What's your take on AI tools now—are they delivering value or just adding to the hype?
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How are you tackling measurement gaps with the decline of traditional attribution?
This is a hot topic! Share your thoughts and experiences below. Aleks, Matt, and the team are looking forward to the conversation.