Hi Supermetrics Community! 👋

Ever struggled with campaign names that make your reporting a nightmare? I know the feeling, which is why I recently wrote an article about smart campaign naming conventions to help marketers like us streamline our data analysis.

In the article, I cover:
✨ Structuring campaign names hierarchically for clarity
✨ Key-value pair vs. delimiter-based naming methods
✨ How to integrate naming conventions with UTM parameters

I also included:
✔️ A free campaign naming template
✔️ A quick tutorial to help you implement it

One challenge I faced while writing this was striking the right balance between granularity and simplicity—especially at the ad group level. Ultimately, I chose a method that worked for me, but naming conventions are never one-size-fits-all.

💡 Now, I want to hear from YOU!

• How do you approach naming campaigns and ad groups?
• Do you prefer key-value pair methods for flexibility or delimiter-based ones for simplicity?
• What’s your biggest challenge (or success) when managing campaign names?

Let’s collaborate and share ideas! I’d love to see how you’ve tackled this in your own marketing workflows. 💬
 

👉 Check out the article here: Campaign Naming Conventions