Hi Supermetrics Community!

Ever struggled with campaign names that make your reporting a nightmare? I know the feeling, which is why I recently wrote an article about smart campaign naming conventions to help marketers like us streamline our data analysis.

In the article, I cover:
Structuring campaign names hierarchically for clarity
Key-value pair vs. delimiter-based naming methods
How to integrate naming conventions with UTM parameters

I also included:
A free campaign naming template
A quick tutorial to help you implement it

One challenge I faced while writing this was striking the right balance between granularity and simplicity—especially at the ad group level. Ultimately, I chose a method that worked for me, but naming conventions are never one-size-fits-all.

Now, I want to hear from YOU!

• How do you approach naming campaigns and ad groups?
• Do you prefer key-value pair methods for flexibility or delimiter-based ones for simplicity?
• What’s your biggest challenge (or success) when managing campaign names?

Let’s collaborate and share ideas! I’d love to see how you’ve tackled this in your own marketing workflows.
 

Check out the article here: Campaign Naming Conventions