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Podcast

Is AI Killing SEO? How to Adapt Your Strategy Now

  • November 19, 2025
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Sahra
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AI is completely reshaping how people search, but what does that actually mean for your SEO and content efforts? Is all your hard work about to become obsolete?

In this timely episode of The Marketing Intelligence Show, host Fanny taps into the expertise of our in-house SEO expert, Heini Lindfors, to separate the hype from reality.
 

We're cutting through the noise to give you a practical, actionable playbook for SEO in the age of AI.

Here are your key takeaways:

  • SEO isn't dead, it's evolving. Learn how to interpret Google's AI Overviews and adapt to new user search behaviors.

  • Leverage AI as your efficiency engine. Discover how to use AI tools to supercharge your SEO workflows, not replace your strategy.

  • Dispelling the myths. Get the truth about whether AI will replace SEO and what your real focus should be.

  • Build an "AI-proof" strategy. Heini shares both short-term tactics and long-term plays to ensure your content continues to drive results.
     

Watch the full episode here:
 


 

Let's discuss!

This is a topic on everyone's mind! We'd love to hear from you:

  • How have you already seen AI change search behavior for your audience?

  • What's your biggest question or concern about AI and SEO?

  • Which AI tools are you using in your SEO workflow, and how are they helping?

Drop your thoughts and questions below. Fanny, Heini, and the team will be here to chat with you all.