Feeling overwhelmed by e-commerce data? You're not alone. It's easy to track everything but understand nothing.

In this new episode of The Marketing Intelligence Show, we're bringing you expert insights from inside our own house! Host Anna Shutko chats with Tea Korpi, our Senior Product Marketing Manager, to share how we help customers cut through the noise and build reports that actually drive decisions.

If your dashboards are more confusing than clarifying, this episode is your guide to a better way.
 

Here are your key takeaways:

• More data ≠ better decisions. Learn why focusing on the right metrics for each funnel stage is the key to clarity.

• Structure your dashboards for action, not just observation. Discover a framework for building reports that people will actually use.

• Connect the dots between marketing and inventory. See how bridging this gap prevents blind spots and stock-outs.

• Learn from the best. Get real-life examples from brands like Manscaped and Benefit Cosmetics on how they streamlined reporting.

Watch the full episode here:

 

Let's discuss!

• What's the biggest source of "data overload" in your current reporting?

• Which part of the marketing funnel is hardest for you to measure effectively?

• What's one tip you have for making a dashboard more actionable?

Share your experiences and questions below! We'll be here to join the conversation.