Ever wondered how some companies nail their marketing strategies across multiple channels? 

In the latest episode of The Marketing Intelligence Show, Ryan Hubbard, Senior Business Intelligence Analyst at PlanetArt, shares some great insights on how their team leverages MMM to refine their marketing strategies.

PlanetArt, a diverse e-commerce company, uses MMM to analyze their ad performance across various platforms, including Google Ads, social media, and offline channels like direct mail and podcasts. This approach helps them understand the true impact of their marketing spend, optimize their budget allocation, and enhance customer acquisition.

If you’re curious about how to make your marketing efforts more effective through data-driven strategies, you might find this episode incredibly useful. Tune into the full episode here. Or tune in on Spotify below alternatively you can also listen to the episode on Apple Music and Amazon Music.

For a deep dive into how PlanetArt reduced reporting by 20 hours a week and increased ROI with Supermetrics, check out our full case study.