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Hey everyone!Ā šŸ‘‹

Weā€™re planning a new article about Black Friday and eCommerce for the Supermetrics blog, and we need your help!

We want to focus on how to use marketing data to boost Black Friday activities. What questions or topics do you think we should cover? Whether itā€™s data-driven strategies, analytics tips, or anything else related to marketing data for Black Friday, weā€™d love to hear your thoughts! Your input will help us createĀ valuable content for you.

Ā 

Drop your questions and ideas in the comments.
Thanks a ton!Ā šŸ˜Š

This is such a good topic! Iā€™d love to hear what our community members have to sayšŸ˜Š

I have worked with these questions/statements in the past. Maybe thatĀ“s a fit for your blog?

  • Leveraging customer purchase history and behavioral data for segmentation

    • Do we have customers who made purchases during other sales events?

      Hypothesis: These customers are more likely to buy at Black Friday sales compared to others.

  • Targeted email campaigns for Black Friday to leverage customer segmentation data to deliver personalized offers, product recommendations, and messaging tailored to each segment's preferences orĀ purchase history
  • Setting up proper tracking across all marketing channels ā†’Ā setting up some kind of ā€œBlack Fridayā€ dashboard
  • Understanding the customer journey leading up to Black Friday purchases
    • What are the touch points?

Ā 

@phil_data_2024Ā thanks so much for sharing! Weā€™ll keep this in mindĀ 

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