Happy September! 🍂 We've been working hard to make your workflows faster and easier. This month, we're thrilled to introduce a new, AI-powered knowledge base that puts the answers you need right at your fingertips. We've also updated our platform with a refreshed look for data transfers and released new data sources to help you get more from your marketing data.
What’s inside:
- 📝 New AI-powered knowledge base: Get instant answers and step-by-step guides for mastering key features.
- ⚡ Refreshed data transfers UI: A new, cleaner look with a "pro tip" for quickly filtering runs with issues.
- 📣 New early access data sources: We've launched new connectors, including Walmart Connect, Wix Commerce, Centra, and Eskimi.
- 💥 Top blog articles: Deep dives on data visualization, data quality, and improving your ad performance.
- 👫 Upcoming events: We're hitting the road in September! Find us at DMEXCO, Shoptalk Fall, Technology for Marketing, and more.
You told us what you needed from our knowledge base, and we listened.
We’re excited to introduce the upgraded, AI-powered version of your 24/7 resource for getting the most out of Supermetrics.
Inside, you'll find:
- Step-by-step guides to help you master key features.
- Troubleshooting tips to resolve issues quickly.
- Best practices to optimize your workflows.
- Field list documentation for every data source.
Whether you’re exploring a new feature, troubleshooting a challenge, or looking for ways to work smarter, the knowledge base puts the answers at your fingertips making it fast, easy, and always available.
Ready to take a look? 👉 Explore the knowledge base now
Checking your transfers just got easier
You may notice that we've updated the user interface in hub.supermetrics.com. While the look might be new, our transfer monitoring is still as effective as ever. To check on your transfers, just go to "Data Transfers". You can view the details of a specific transfer by clicking on "Last Run."
Here's a pro tip for fast troubleshooting: toggle on "Only show runs with issues" to quickly filter and see any runs with errors. You can then click on them for more details.
New early access data sources
We have just launched Walmart Connect (Display) and Walmart Connect (Search) for Early Access! Now you can easily connect your display and search ad data from Walmart's leading retail media platform directly to your reporting tools.
Data source available in early access: Wix Commerce, Centra, and Eskimi. You can read more about these data source in this Supermetrics Community post.
Connect to our early access data sources here or browse all existing ones.
Top articles from the blog
Check out our hottest Supermetrics blog reads for tips and inspiration to help you stay ahead of the curve:
If you’ve ever felt like marketing data visualization is a beast of a task that you can’t seem to figure out, you’re not alone. This guide covers dashboard planning, KPI selection, tool comparison, data pipeline automation, and best practices in visual storytelling for marketers.
How to monitor and improve marketing data quality
You're staring at your dashboard on Monday morning, and something feels off. Your team is about to make budget decisions based on these numbers, and you're not sure which ones to trust. When data quality goes wrong, everything goes wrong. Learn how to fix that.
8 ways to overcome data challenges and drive better ROAS using Supermetrics
Performance marketing is all about driving results—sales, leads, sign-ups, and more— as cost-efficiently as possible. When you get it right, you're spending your budget, no more or less, on the most effective ads. Learn 8 ways to leverage data to drive better performance.
Ad creative testing: How to identify your best ads and win the attention game
This goes without saying—Your creative is arguably what makes or breaks your performance. How to get it right? First, you need a consistent ad creative testing process to identify what works, what doesn’t, and how to optimize your performance.
Upcoming events
DMEXCO – Cologne, 17–18 September
We’re back at DMEXCO! Visit our team at Hall 06.1 | Booth B046 to grab new swag, join our raffle, and connect with our experts. Don’t miss our masterclass with Google Cloud on “AI Powered Marketing: Top 10 Use Cases” hosted by Evan Keading (Supermetrics) and Ksenia Nekrasova (GoogleCloud) on 17 September, 10:00–10:30 (MC6B).
Shoptalk Fall – Chicago, 17–19 September
Going to Shoptalk Fall this month? Great! We’ll be there, too! We’ll have representatives from Supermetrics at the event who would love to talk with you. Please reach out to Dana Lestrange if you would like to connect at the show!
Technology for Marketing – London, 24–25 September
The Supermetrics team is heading to Technology for Marketing London! Come say hi at our booth (N14–N19 | Booth D52) for swag, raffles, and great conversations. On 25 September at 10:00–10:25, join our Advanced Data, Insights & Personalisation Stage session: “AI-Powered Marketing: Building Your Data Foundation for Real-World Impact” with Ed Barrett (Supermetrics) and Elia Niboldi (Monks).
TableTalks Amsterdam – 24 September
On 24 September, we’re hosting an exclusive Supermetrics TableTalks dinner with our partner TRKKN. Expect great food, deep insights, and inspiring connections with marketing and data leaders. A few guestlist spots remain — reach out to your Supermetrics contact if you’d like a chance to join this invitation-only evening.
Web Analytics Wednesday – Copenhagen, 24 September
Our Supermetrics team can’t wait to join Web Analytics Wednesday in Copenhagen! We’re thrilled to connect with an amazing community of marketers, analysts, and data enthusiasts — and even more excited for our very own Evan Keading to take the stage. Join us for a deep dive into marketing data, practical strategies you can put into action, and plenty of inspiring conversations. Register now to secure your spot.
Groceryshop – Las Vegas, 28 September - 1 October
Guess what? We’ll also have representatives from Supermetrics at Groceryshop in Las Vegas at the end of September! If you plan to be there, let’s definitely connect. Please reach out to Meghan Hodge if you would like to talk at the show!
Big Data & AI Paris – Paris, 1–2 October
Connect with our team in Paris! Our team will be heading to Big Data & AI Paris! Come by and have a chat with our team at Hall 3 | Booth H06 and don’t forget to grab new swag, join our raffle.
Webinars
Finish 2025 Strong with Expert Insights from Supermetrics Marketing Data Report – 14 October
🚀 Ready to crush the end of 2025? Join us on Oct 14 for “Finish 2025 Strong with Expert Insights from Supermetrics Marketing Data Report”! 💪 Get insights that'll make your marketing data dance like nobody's watching. 📊✨ Don't let the year slip away – let's make it legendary!
Improving Marketing ROI with Marketing Mix Modeling
Join Supermetrics and Calligo for a live webinar to learn:
- How to procure comprehensive and accurate marketing data using Supermetrics
- How to optimize campaigns to improve your return
- Statistical modeling approaches for the development of MMM
- An overview of how to combine statistical approaches with machine learning
Time and date: Thursday, September 25th at 8 a.m. PST | 4 p.m. GMT
Community Update
Product Updates: September 2025
Discover what’s new in Supermetrics and how it can supercharge your workflows. Join our Community Exclusive Q3 Product Updates webinar for insider updates, upcoming launches, and the chance to connect directly with our product team.
👉 Register here.
Still haven’t shared your thoughts? 👀 We’re all ears! Drop your feedback and help us build the Supermetrics Community you deserve → Take the survey