What’s new at Supermetrics in October 2024
We’re back with another roundup of updates and news.
Join SuperSummit and learn what it takes to master your marketing in 2025 and beyond
The SuperSummit is our flagship event, where we gather experts from global brands and agencies to discuss trends, challenges, and innovations in marketing.
This year, we're partnering with Google Cloud, TikTok, Meta, BBC, Venture Beyond, McCann, and SnapShot to provide 3-hours of insights into their marketing strategies and playbooks.
Introducing Query insights in Google Sheets – A new AI feature to generate insights
With the query insights feature, you can quickly get AI-generated insights about your data and its performance. You can identify trends and changes and take action based on the insights.
Onboarding your new team members using Looker Studio step-by-step modules
If you have new team members eager to unlock the power of Supermetrics for Looker Studio, we've got you covered! Our dedicated onboarding modules at hub.supermetrics.com provide a seamless experience for your team. These modules offer clear, step-by-step instructions on:
- Understanding the Looker Studio and Supermetrics workflow
- Sharing data connections and queries
- Exploring ready-made templates
This streamlined approach equips your team with the knowledge they need to hit the ground running and start creating impactful data visualizations in Looker Studio.
The Looker Studio Toolkit webinar recording
The Looker Studio Toolkit is a UI-style guide that will help your organization create coherent reports even when many editors are involved in the creation process. It defines all elements present in a report and sets rules that all report editors should follow.
If you missed our community exclusive event, The Looker Studio Toolkit, you can watch the recording here:
Check out the Toolkit here, and save a copy for yourself.
👉Grab your copy of the Toolkit.
Two new default user roles in Supermetrics Hub
You can now have more control over who can edit features like transfers and transformations. These new roles are designed to make it easier to manage permissions and avoid accidental changes.
You can now assign:
- View-Only role: Users can access and view shared resources without modifying them. This ensures that only authorized team members can make changes to transfers, blends, and custom fields.
- Finance role: Users can now manage financial data, billing, and licenses without using an additional license seat. This role is specifically for finance-related tasks and does not include access to other platform features.
New early-access connector: Pipedrive
We're bringing you our new early-access connector—Pipedrive 🎉
Fetch CRM data from Pipedrive to optimize marketing campaigns, improve ROI, and accelerate sales.
Offline events
SuperSummit WatchParty in London 24th October
In addition to insightful discussions, and networking opportunities we'll be live-streaming our legendary SuperSummit, offering a unique opportunity to engage with the content and community in real time. Join us in person to hear from Supermetrics, Calligo and likeminded experts from the marketing and data field.
The event will be held on 24th October at Patch East.
👉Seats are limited, secure your seat by registering here!
We hope to see you there!
Case study: How Manscaped optimized marketing and product development
Manscaped used Supermetrics to streamline their marketing campaigns, enhance customer experience, and drive business growth through data-driven insights. By centralizing data and automating reporting, they saved significant time while improving strategic decision-making across the company.
Read this case study to learn how Manscaped:
- Unified data from multiple marketing platforms to simplify reporting and analysis
- Optimized marketing campaigns and product development using real-time insights
- Tracked customer lifetime value (LTV) to boost repeat purchases and profitability
Podcast: How to combine marketing mix modeling, attribution, and incrementality testing to measure your marketing
In this episode of the Marketing Intelligence Show, we delve into marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, Founder and Managing Director at Growth by Science, to expose the limitations of traditional methods like last-click attribution and retargeting.
Tune in to learn:
- The limitations of conventional attribution models and their potential to overstate channel effectiveness.
- The power of marketing mix modelling (MMM) in uncovering the true impact of marketing across all channels.
- How to supercharge MMM with incrementality testing for unparalleled precision.
- The "triangulation" methodology for a comprehensive and actionable view of marketing performance.
👉Listen to the full episode here.
Webinar Recap: Product Updates (September)
Missed the webinar? No worries! Check out the Product Updates (September) webinar recordings. We have covered the following topics:
- Increased functionality on how to get data into Supermetrics
- New data source connectors
- Supermetrics custom file import capabilities
- Upcoming team management capabilities & workspace segmentation
- Updates to Supermetrics data transformation features
- New and improved AI transformation capabilities
- Updates on how to do data blending in Supermetrics
- And much, much more
Webinar Recap: Peak Season Do’s and Don’ts for Marketers
In case you missed our webinar, here’s a recording for you.
Hope you enjoy it!
That’s all folks! See you in November